J.C. Granger

Let’s Get Personal: How Content Personalization is Changing in 2019

Have you ever talked about a product, but never searched for it online, then later received an ad for it?  There’s a reason for that. According to Evergage.com, 92% of marketers are using your personal information to customize their marketing strategies according to your behaviors and preferences. With help from Google Analytics and CRM platforms,

Do Financial Goals Matter? (Hint: They Don’t Mean Crap)

Goals are weird. There’s a significant emphasis on having them in every part of your life. We even have a whole month that’s basically obsessed with setting new goals for your life and your business. The other day I was talking with a friend, and he asked about the financial goals that I had for

Using the Power of Industry Reports to Showcase Your SaaS Company

Industry reports are a great way to show that your company knows everything there is to know about the industry that you are in. It’s your opportunity to let the world know that you not only have a great deal of knowledge regarding your industry but also that you are current with the trends, changes, and expectations of your niche. It’s also a great way to build authority and help your company blog become a resource.

How SaaS Companies Can Re-Target Their Email List with Facebook Ads…

Did you know that you can use your existing email list to retarget your Facebook Ads? Though it sounds complicated, it’s actually a simple way to make a big impact on those that are already interested in what you do. Here’s how to retarget your email subscribers to build authority, refresh interest with your software and create opportunities for those that love what you do to share.