Jason Granger

Using the Power of Industry Reports to Showcase Your SaaS Company

Industry reports are a great way to show that your company knows everything there is to know about the industry that you are in. It’s your opportunity to let the world know that you not only have a great deal of knowledge regarding your industry but also that you are current with the trends, changes, and expectations of your niche. It’s also a great way to build authority and help your company blog become a resource.

How SaaS Companies Can Re-Target Their Email List with Facebook Ads…

Did you know that you can use your existing email list to retarget your Facebook Ads? Though it sounds complicated, it’s actually a simple way to make a big impact on those that are already interested in what you do. Here’s how to retarget your email subscribers to build authority, refresh interest with your software and create opportunities for those that love what you do to share.

5 Essential Tips for Writing IT Service Emails

Being able to provide customer support over email is actually a huge advantage for IT services. Not only is every email an opportunity to build the trust of your customers, it’s also incredibly effective at helping retain or gain repeat customers. Email has one of the highest ROIs of any digital marketing channel, which is why it’s important to take advantage of this often-ignored moment of customer connection. Following these tips will make sure you write your IT service emails in a way that builds customer relationships instead of breaking them down.

3 Steps to Compete in SEO as a SaaS Company

Software as a service is an incredibly competitive market when it comes to search engine optimization. Over the last half-decade, the SaaS space has exploded and, thanks to all that growth, the fight for high keyword rankings is a brutal one. So what SEO strategies can your SaaS company use to stand out against the competition?