HOW MUCH DOES INBOUND MARKETING COST?
Here’s a hard number: $5,000
That’s how much we’ve found our software clients should, at minimum, spend per month to ensure results they’re happy with quickly. Most of that budget will be aimed at paid advertising to help drive immediate traffic to your website.
Another important number: 25%
If you want to drastically grow your sales, that’s the percentage of the money from sales you made specifically from marketing that you should reinvest back into your marketing budget. This way your budget quickly pays for itself and can scale along with your sales growth.
HOW MUCH SHOULD WE SPEND?
The truth is, the cost is different for every client, because every client is different. Each client has a unique budget and marketing goals. The best way to determine the cost of your inbound marketing strategy is to talk to us directly.
THE VALUE OF 12
Remember to not just think of your marketing budget in terms of dollars. You should also consider whether or not your budget is being used effectively. At Infinity Marketing Group, the number we use to prove our effective value to our customers is “twelve.”
Twelve is the number of months it takes to build and optimize a marketing strategy that you can run on your own. We believe that, if a marketing agency knows what it’s doing, it should only take twelve months to develop a marketing infrastructure, strategy and execution that are so automated and optimized that an intern or fresh college grad could run it. We’re so confident in our 12-month exit strategy that we’ll train your new in-house marketer for the last two weeks of our agreement with you FOR FREE.
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