Epi 25: The Tech That’s Disrupting The Commercial Real Estate Market – Caleb Richter, CEO of MyEListing

Learn more about MyEListing at: https://myelisting.com/

Find Caleb Richter on LinkedIn here: https://www.linkedin.com/in/caleb-richter-31486a11a/

JC: Welcome everybody to another episode of the future of BizTech. I am your host, JC Granger. I have with me here, Caleb Richter, the founder and CEO of MyEListing. Caleb. thank you so much for coming on the show. Tell the audience a little bit about yourself, your background and your company and what you guys do.

Caleb: Well, thank you for having me JC. Again, my name’s Caleb Richter. I’m with my MyEListing.com, I’m the founder of it, co-founder. No one’s self-made, let’s get real, you know, but, we’re basically a site that everyone can list to find commercial real estate for free. We’re blown up and I’m very excited for you to have us on your podcast.

JC: Yeah. And then for full disclosure for the audience, Caleb was actually. One of my clients. He approached me what was almost a year ago now for some email stuff that we had talked about it now. I mean, you’re now you’re, post-funding, you’ve got, you know, stuff going. I mean, this is a big deal, you know, tell the audience a little about traditionally, you know, how the commercial real estate, you know, listing industry is traditionally. And then what have you guys done to kind of disrupt that, you know, just let’s get a rundown.

Caleb: So I’m in commercial real estate. There’s a couple of sites that you can list and find commercial real estate on. You have to pay a ton of money to just have people see your properties. And I was in the commercial real real estate industry for many years. Brokering private equity. Top to bottom in the game. And, we just saw this opening that you can make a listing site for 1/ 1000 of the costs that you would really think that it takes. And so we made one and started rolling with it and it caught on, and we’re like, let’s just provide the whole nation with a place to list and find commercial real estate for free and three years, two and a half years later, we’re here and we’re just blown up

JC: So tell me a little bit about the backstory. Yeah, I know, you know, pre-interview, we had talked about the difference of how you guys started versus some other early competitors that had, you know, gotten data in a way that got them in trouble. How did you even get the data set to begin with, to launch your site in, you know, an above-board fashion?

Caleb: Yeah. So that’s the thing with these user-based websites, right? You have to have the content, but without the content, you’re not going to get users and without the users, you’re not going to get content. So we spent the first 18 months, two years organizing all the commercial brokering firms across the United States, starting with the top 200 cities, getting all the companies in an Excel who we talked to and straight up cold calling them saying, hey, can we put your listings up on our site?

You swear that all your stuff is you own, you own the copyrights, all the photos, all that stuff. They consent. We had them consent over email. And then once they do that, we upload their listings to our site. And we’ve been doing that for a long time. Now we have a team doing it now. And we have about 75,000 listings on the site. And as of now, we put in about three to 4,000 new listings a week into the site.

JC: Wow.

Caleb: Yeah. There is some, well, what number is a good number? Right? Some sites say that they have, you know, 500,000, some say they have 250,000. But if you you go on their sites and you look at them all, it’s like that listing has been expired for four years, stuff like that. So we’re just trying to get as many as we can and try to keep them all up to date and that’s how we did it. We just cold call for a long time and just kept putting listings on the site, asking people to refresh them and did that for a long time before we’ve done any marketing whatsoever, because we wanted the content to be there.

JC: And so how does that, I mean, how big of impact is this for the commercial real estate industry? I mean, I guess I know I’m not in commercial real estate, obviously I’m a marketing guy, as you know. But for that industry, for anyone listening, who either is in commercial real estate or know someone, how big a deal is it for them to have access to a website that allows us for free.
And then also, how are you doing it for free? Right. I mean, if other companies are charging thousands, thousands of dollars, well then, okay. How are you even, how is this possible? You know, so how big of impact is it on them and then, and then how are you making it that way?

Caleb: Okay. Yeah. So let’s talk about how we’re impacting first, right? So listing and finding obviously for free reset it a million times. Well, we also give away demographic reports for all listings for free. So people pay to get demographics for each listing. That’s important because If taco bell wants to buy your corner, well you have to have 45,000 cars a day going down that street. So traffic counts and they have to have, they make weird rules that are like, Oh, there has to be at least 2000 homes within a one mile radius of our shop or whatever. So that’s the importance of demographics – you always give those away for free for all listings.

JC: What does it typically cost? I mean, just what kind of savings is someone getting? From doing that, is it $5? Is it $500? What do demographic reports? Even cost on commercial real estate people?

Caleb: So just like anything there’s different quality. There’s different. Do you just want traffic counts? Do you just want this? There’s tiers of it and that’s what I’m trying to say, but if you got everything that we provide to you on every single, on a per-listing basis, It would probably cost you anywhere between $100 and $250 per listing..

JC: Per listing, okay.

Caleb: On an individual basis. Yeah. And we, and we pay for that cost. Got it.

JC: And what other kinds of costs typically go into using those sites for commercial real estate agents beyond the demographic listing

Caleb: So there’s two things. So there’s another thing to comp software. We provide everyone a way to know what their competition is. Okay. So everything that’s been on our sites and is currently on our site, you can search just like you would a piece of real estate or looking for piece of real estate and go to our comp mat page, do the same thing, but it puts it on all into an Excel so that you can compare and say, Hey, Bob wants me to sell his shopping center on this corner. Okay. 10,000 square feet. So let’s search everything between 7500 and 12000 square feet that’s retail, that’s gone up for sale in the past two years here, you can see everything that’s ever been on the site. Now, comps, everyone thinks that sale comps and all that stuff is worth it. I have a huge argument that it’s actually not. It’s just a good start. If comps were worth it, Zillow would have been able to figure it out and not lost tens of millions of dollars last year. Comps are, a big part of what I’m trying to do is educate people is like you shouldn’t pay for comps. It is just strictly a starting point to what your property’s worth.

I mean to say that my property is worth X because of Y of this property is almost negligence because there’s too many variables to really make true educated decisions on real estate with comps. And so what I’m trying to do is be like, look, here’s what your competition is today here was, here’s what it was in the past. Here’s a decent starting point, now go make an educated decision and that should be free as well. Like people pay for these things, but they’re paying for something that they don’t really even know the true value of. It really isn’t that significant. So we give away comps for free. And on top of that, like I said, I want to eliminate all barriers to entry into commercial real estate.

So also what we provide is a software that it’s basically, pre-written code that if you get into commercial real estate or if you want your brokerage firm to have them be powered by us. We basically give you a website and you just tell us what logo you want us to use. We make flyers for people for free, everything that you can do in commercial real estate, we give it to everyone for free. We don’t favor anyone. A big dog c an’t come in your city and put their listings in front of yours on our site.

JC: is it how it works now, I mean..

Caleb: Oh yeah, people even sell leads for other people’s listings. You get all your leads on our site. Like, so if someone’s like requesting more information, JC on this property, other websites will sell that lead to some random broker who’s paying for the lead, even though it’s that other realtors property.

JC: Got it.

Caleb: So, we are truly removing all barriers to entry to get into commercial real estate and completely leveling the playing field.

JC: I mean, that sounds disruptive in nature just as is, but let’s put some figures behind it then. So with all the things you’re talking about that you give away for free on average, a commercial real estate, either firm or agency, or I’m sorry, or person, what would an individual pay typically to the big dog, so to speak the big, you know, competitors in your industry, what would they pay like per year to just have access to all that stuff and what they’re using versus coming over and doing it for free.

Caleb: Okay. So that is obviously a variable thing because of discounts and group stuff. But I will tell you, I don’t know what exactly they pay, but I do have examples from head brokers, right?

The most I’ve ever heard is a head broker told me one time, he said, If this works, you’re going to save me $480,000 a year. I’ve had people call me and say, thank you for doing this. Thank you for giving away demographics during COVID because now I don’t have to let go of two of my agents. I can afford, because it was this guy who had a ton of agents and he had to let go a couple of them, because I think it was like 7,500 a year for his agents or something.

And he was like, I don’t have to pay for demographics anymore. I can keep two of my agents’ jobs. I mean countless emails, countless people just saying, dude, if this works, you’re going to save me 20 grand a year. Single people at brokers being like, dude, you’re going to save me 250 grand a year. And the big boys, like the big a hundred offices, like, like Joe Williams of Keller Williams personally reached out to me is doing a promo video for us. It’s probably already out there. I just have to ask them, but the tech guys, but the huge players, we could save them a million dollars a month. I mean, it’s completely jacked up the way it’s done right now and completely unfair. And the barriers to entry are extremely high. And just to dip your toes into commercial real estate, first of all, the industry itself, you’re not going to make money for the first six months, period.

If you’re just learning about commercial real estate and you’re like “Im gonna get into commercial real estate”. You’re not going to make a penny for a long time, just because you got to learn the game. And that’s what we’re trying to supplement. And on top of that, just to exist, you’re paying an astronomical amount to, for demographics, for exposure and god, I want to, I want more people to see my listing. So I have to pay this. Because this guy’s paying this and their listings get more than mine. So they’re getting favored because they’re big money. Removing everything we can to help this whole country, like we’re stimulating commercial real estate commerce a nd I will not be apologetic about it. And I intend to completely dominate the entire industry.

JC: Well, those are bold words in bold goals. So I like that, but how are you doing this for free then? So, I mean, you know, people are like, okay, well then how are you giving it away? If the other people are charging for it, how are you able to do it for free? What’s your model in that sense?

Caleb: There’s this company. What is it, Google. Have you ever heard of Google? Facebook? Have you ever heard of YouTube? It’s just a simple business model of traffic so we can sell ads and they’re not abrasive, they’re just on the right-hand side of all listings. And it’s actually an incredible thing too, because what it is is if you want to be the one plumber that we recommend in Austin, Texas. You pay us a hundred bucks a month, month to month. And you’re on every single listing in Austin, Texas. I will never lock anyone in a contract and I’m going to get in trouble for saying this, but it’s going to be a $99 for a little bit. Okay. Because I mean, the impressions that we’re getting people right now, they’re paying 99 bucks for 400 to 600 clicks. Okay. The same thing on Google. Is 16 bucks a click. So if you’re paying a hundred bucks for 600 clicks, what’s that man, 16.5 16.5 and 16.50 cents a click. The same thing on Google’s 15 to $30 a click.

JC: Yeah. No, it is very competitive, especially in those contractor-style industry for sure. Yeah. Yeah. So we also get to stimulate them too. Because there’s not one centralized place where if you’re in commercial real estate, right and you’re like in California and all of a sudden you’re buying stuff in Austin. It’s always, who’s your roof guy. Who’s your phase one guy and environmental phase. One guy, Hey, what’s your favorite title company? What’s this? And so we’re given a place for everyone to just be like, here’s a real estate attorney. There’s a plumber. There’s an electrician. It’s just incredible. Like we get to and in just at 99 bucks a month, we’re completely sustainable. If we still just, I think it’s 11% of our ads were cash positive.

JC: Oh, wow. Yeah. So that brings the next question then. So recently you got around to funding, you know, what can you tell us about that? You know, that you’re comfortable saying or not, and then, you know, and do you have new rounds coming? Like, you know, how fast is everything happening for you guys right now?

Caleb: So the money is for market awareness. I just want to help people. And I want people to know about our site. That’s it. And I think we hired a couple more people. Yeah. We hired a couple more people. I’m trying to think how many, but I can’t think off the top of my head, but if it’s just market awareness and it’s strictly to just spread the word and are we going to do more funding in the future? Maybe if I have to, but I don’t see us ever needing to, again, And we may have to, it’s such an interesting business model because people are like, well, you always do round one, then round two, then you’re going to need more money. But we’re..

JC: But If you’re cash positive at 16% capacity that I don’t think it sounds like you probably wouldn’t even need it at that point.

Caleb: Right. Well, yeah and the need would be hey, we need to expedite the market awareness. So we need to take a huge hit on raising money and sell some of the company to get, you know, to, to get to that 5 million people a month.

JC: That market saturation point basically.

Caleb: Right.

JC: Okay. Well, what about, what about the future? I mean, as far as how scalable is this? I mean, right now you’re US-based now. Can you do this internationally? Are there weird barriers by expanding to other countries? Do you have any desire to do that at some point?

Caleb: Yeah, actually, we are currently working with a top three commercial brokerage firm in the world right now, and we’re going to power all of their websites worldwide.

JC: Oh, wow.

Caleb: Yeah. I don’t want to say them right now because but yeah..

JC: No, that’s okay

Caleb: Or whatever so like that’s, .ca Canada and .uk. We got it all. It’s all teamed-up.

JC: Well, you know, typically on the show here, I ask people, you know, you know, what are you doing marketing- wise to get that brand awareness. That’s kind of a teed up question almost for myself.

Caleb: Because you do the marketing.

JC: I know, cause you’re our client, which is not typical on our show. I typically find people are not my clients, so I already know the answer, but for the audience, you know, can you talk a little bit about you know, the different kind of verticals that you’re now engaging in, you know, post-funding to get that market awareness, you know, where might they see either your ads or what kind of things. And also, do you know what has worked for you so far that can help, you know, other businesses, not in your space, but just, you know, people listening who have software companies, you know, what have you found? That’s been really intriguing to you from the marketing side. The marketing side is pretty, it’s like philosophy. It makes sense. Once you start talking about it, but you don’t really think about it until someone says it out loud. So it’s understand your audience. Right. So we’re attacking realtors? Right? So it’s like I guess not, is that appropriate to say we’re attacking realtors?

JC: We’ve feared all realtors now..

Caleb: Yeah, so email right, that’s very important. Realtors are on their emails. So that was the first thing we hit is like, okay, we gotta get this going. We gotta make this work because that’s what we think is the best return. So we push that right. Obviously everyone does SEO. Everyone does PR, not everyone does PR, but in this case it would be beneficial to us. And so we’re doing PR, we find all websites like us get less than 1% of their traffic from social media.

So we pushed that a little further back and just said, Hey, that’ll come second, because it has less terms. Right? So where you can see us is everywhere now. But with regards, to my opinion, on marketing in general, it’s just pretty simple, it’s evaluate your audience and JC helped with that and we had long discussions about it.

My opinion is just as important as JC, you know, it’s like, what’s more important, the harder the lung, he knows stuff and I know stuff. So it’s, it’s really a team thing, but the main thing is you shouldn’t really have opinions about anything. It’s just, no one can do it alone and just have an open mind to it and stick to data and it usually pans out.

JC: Yeah we’ve always been very collaborative, which is really cool. You know, I remember our initial talks. It was very like, “Hey, you know, commercial real estate. I know marketing. Let’s meet in the middle somewhere and figure this out” and we’ve done really good with it so far with you. And I’m very proud to say that we’re a very small part of your success, which is fantastic that always makes me feel good for sure.

Caleb: I would say medium to large. Yeah. That’s very humble of you, Jason. Yes.

JC: Let me point out something here too. So for the people listening, who can’t see. Because this is on YouTube also by the way. But Caleb, there is no scenario where you fit the typical, you know, software CEO or even more so commercial real estate guy, the look.

Caleb: What do you mean?

JC: So like for, for people who can only listen to it, I mean, you got this kind of like, you know, Hawaiian flower, hula. You know, button up short sleeve shirt, you know, you got your hat backwards, you’re rocking the beard. You look like someone who came off of a Hawaiian oil rig. And I mean, with all due respect, I love it, but here’s why I love it.

And I guess I want to talk about this though. You know, people think about commercial real estate, the first thing that they in their head, they think of some guy in a suit. You know what, the way the hair, all savvy and, you know, and talking about selling and buying big buildings and stuff, they talk a lot software CEOs.

They either imagine a guy in a boardroom or a guy with a, you know, a hoodie, you know, like, and sneakers, like, you know, Zuckerberg or something. So, you know, tell us a little bit about you, you know, how did you even get into commercial real estate? And then what motivated you to start a software company?

How did someone like Caleb Richter, who, if you passed on the street, there’s no way you would ever believe that he started a commercial real estate software company. How did you get into this industry to begin with.

Caleb: So it’s such a wonderful industry. You’re in the problems of this industry can change anyone’s life from one lick. It is so big and people don’t understand. And that’s what I want to educate. I even, I actually just filed my 501C I believe for the, mylisting foundation. I’m going to be giving out packages on how I did it. Like I made my first million brokering, period. And then I made more and more and more through private equity and, and having ownership and office warehouse parks and random stuff.

Just tying stuff up and giving it to big players. How to do that? I mean, every single step of the, this game can take you to the next level of the game and it is massive amounts of money. And what got me into it was I was in law school and I was like, you know what, I’m gonna mess around in real estate.
I’m just going to see what happens. And I helped someone. I cold call though. I’m wondering if I should get into specifics. Let’s just say I tied up a building 50,000 square feet. It was the tenant or the owner. It was owner occupied and the tenant was leaving. I put in an electricity company in there. And this, this guy actually screwed me. But..

JC: Well, that’s how you learn, right? That, that was your first experience.

Caleb: Yeah, but we tied it up for 900 grand and put a tenant in there in six weeks and flipped it, for 1.5 million

JC: Oh wow.

Caleb: So in six weeks we made 600 grand with 10 grand in escrow.

JC: Oh yeah. And once you get a hit, like stop, like that’s it.

Caleb: Yeah when that touches your lips, JC, I mean, I got like 15 grand out of that deal. And then it was the guy, the investor was like, good job, man. Next one. And it’s like open my eyes to commercial real estate. I’ll let it slide, but it makes it 600 grand and it was just like, it was so easy.

JC: Yeah

Caleb: And I saw so much money just phoosh flash in front of your eyes. And it’s like, I’m never doing anything ever again for the rest of my life, except real estate.

JC: Oh you’re definitely crushing this. I’m glad you’re in it.

Caleb: Do you want to talk about – you brought up your last question was how did I get into software?

JC: Oh yeah, how did you go from like, what made you say, okay, well, let’s do software and I mean, because for one, it’s already surprising how you got into commercial real estate. How’d that pivot over to the software industry side?

Caleb: So it was just simply the need. I just saw a need for it. One of the companies, they raised my fees. They 5x to my fees. I’m so nervous about talking about this. And I have lawyers breathing down my neck about what I can, and can’t say all the time.

JC: You can just say competitor in the industry. Yeah. You can say one use if you don’t want to name them.

Caleb: No, no. Yeah. I can’t. I can’t. But it was just so expensive and short to list and find properties that I was like, how much would it cost to do it ourselves? And then we just started rolling with it.

JC: Well, now that you’ve done this, you know. So again, the podcast being The Future of BIzTech, you know, where do you, it’s a two part question.
The first one is. Where do you see the industry now going in the next four or five years? Because of what you’re doing? And normally I don’t say because of what you’re doing to people and ask this question, because typically what they’re doing is not disrupting an industry so drastically, but so for you, where do you see the industry as far as all the competitors who are charging massive fees going, do you think they’re going to follow you? Do you think they’re going to break away and say, no, we’re still going to do it this way. Do you think they’re going to maybe try to innovate and create new things that they can charge for while you’re doing other things for free?

And then, you know, so where do you see the industry going? And then the second part of that question is you know, what things, what new features do you want to come out with with MyEListing that by the time this episode airs in a couple of months, either will already be out or will be shortly out. So industry first and then your company.

Caleb: So the industry itself, how do I say it? So the first one is how do I see commercial real estate going?

JC: Yeah. But specifically again, in the software side of things, you know, do you think your competitors are gonna follow you down this track? Do you think they’re going to try to convert to free? Or do you think they’re going to maybe try to do something else where they can still charge? How do you, where do you see it going since you’re doing something that none of them are doing?

Caleb: Well so if, if they, I would have to assume that they would have to adapt to our company, right? So if they see us come in and they go, okay, how are we going to compete with this? It’s like, okay, we can no longer charge for anything that they don’t charge for it because yes, maybe today we don’t have the traffic, but next month we’re going to get more traffic and next month, and whether it’s in three months or if it’s in five years, we will get all the commercial agents on our side, right?

JC: Yeah.

Caleb: And so they will either have to, or they tried to, you know, gang up or one company just takes the reigns and tries to legally attack us somehow and you know, sometimes that works. Sometimes it doesn’t, we’re extremely prepared for that. I can’t tell you how much money we spent on legal hypotheticals and triple checking and you tell me this, now you, now this firm checks their work and their – I mean, there’s like six law firms that we deal with to protect ourselves. Like just every category, every double check. I mean..

JC: That’s smart though. Disruption can take a lot of people off, you know, and it, you know, especially when it it’s something that could cost a really big company, a lot of money, you know, there’s, there’s a lot of avenues that big companies have to try to shut down, quote, unquote, the little guy, you know, or, or a disruptive force of any kind as well.

Caleb: Right. Right. So we protect ourselves there and they’re going to have to adapt or face the consequences of doing business against someone like us. I mean, it’s, it’s all numbers, right? So that’s, what I think is going to happen is either you conform to the way we do things and compete with us or, uh, or lose market share, maybe they can make their products so good that something that we don’t think of, and it’s impossible for us to do. I don’t know what that would be, but I..

JC: But what are some things that you’re, you’re working on this? So again, that’s what they could do to adapt to you, but you know, what are you, what are some things that MyEListing has in the queue? What are some technology advances or even just offerings that you want to make free that typically are paid for that maybe you’re not doing yet. You know, what’s coming down the pipeline for MyEListing? What can commercial real estate agents and brokerages that are listening to this podcast look forward to?

Caleb: We have everything in mind and pretty much on the site. Now, obviously we have an app, maybe fine tuning features, but we give you a website. We give you demographics. We’ll give you flyers. You don’t have to do anything. You just have to exist and have listings now and be able to copy and paste code onto your website to be a, you know, someone online who’s got listings.

And we give you a place for everyone to see your listings. We give everyone a place to find listings. We give everyone a place to run cops. And we’re also a place that you can find any vendor that you need in any of the top 200 cities. Adding features to the site. Like I am trying to add everything that I can now a new one that we found yesterday was, we’ll tell you where your nearest airport is. We just thought the longitude and latitude of all airports. That’s what I’m talking about. Like added features off the top of my head that I haven’t said, or just a little knickknack.

JC: I mean, it sounds like you’ve kind of covered a lot already. You know, you have an app, right? You said you have an app. So by the time people listen to this, they can download on iTunes and Google, I imagine.

Caleb: Yeah. And we don’t want to see that this thing with these big companies is they’re profit driven and we’re driven by it’s so corny to say this stuff, but it truly is like, I want to create a place that allows real estate commerce for free commercial real estate commerce to flow completely freely within the United States and in the world one day, right? So are we going to get into other things besides what we’re doing now? It’s very possible, but are we going to get into, like, we’re going to start doing drone footage, we’re going to, because that’s when you start taking market share or like, there’s not really, I don’t want to take from those industries because like giving another example, like drone footage would be something that we could try to get into and hurt small companies. And, but we don’t want to do that. I think of another small, like you can even get into like buying a title company and I get Nah, not a title.

JC: Let’s go back to the education part. One thing you mentioned earlier that was really cool is you talked about the 51C that you’re starting for the educational part. Talk a little bit about that. Cause I’m curious about, you know, the one thing you’re doing in my opinion too, that’s more disruptive and not just to the software side is you’re creating a lower barrier to entry for commercial real estate, for people who want to get a commercial real estate, who typically have found, like you said, it was kind of a good old boys club from my understanding anyway, for so long. And it still is, but from what you’re doing, I feel like that next four or five years you could have, you know, a stay-at-home mom, you know, who has a real estate, like a real estate license.

Caleb: Absolutely

JC: And she kind of dabbles in, you know, in selling homes, maybe on the home real estate side, but now because you’ve made it so simple for her, not only to get in from the listing side, but then if you have this educational courses, she can, it sounds like anyway, she could go in, she could take your educational courses, learn all those thing she never would have known and then use a free software to get it going. Which again, I can imagine is going to probably upset the quote unquote good old boys club of commercial real estate, because I think they’ve enjoyed that exclusivity of it for so long. And I think kind of like how cabs went away so much because of Uber, because Uber created an accountability and a lower barrier to entry, right? And I’m not saying that, you know, a lot of cab drivers lives, maybe weren’t ruined by, you know, because they had bought some big medallion for like a million dollars, but that’s more of a regulation and state thing. But Uber came in and disrupted an industry where it made it easy for anyone to come into it, to make some money that helped a lot of people. It made it cheaper and also safer and a better experience for the consumer because there was a checks and balance was with rating, right? For me personally, when I think about your company, I envision a similar effect where you have this good old boys club. They didn’t really have to treat people that well, I’m not attacking commercial real estate people I’m saying, is it left, open a door that people who were not good people already could exploit kind of like your first experience you had, like you said, could exploit something because they know it was so hard to get into.
Whereas if you open those flood Gates, it would allow so many people to come in that I feel like it almost forces the people who are already in it to do better, to be nicer, to be, you know, to offer better deals, to innovate. I feel like, you know, there’s going to be a lot of people who get hurt, but I think even more people will benefit on both sides of the equation.

And that’s my personal opinion, just from what I’ve seen, when software is going to industry like this and disrupt, do you agree with me? Do you disagree? You know, where’s your head on that?

Caleb: So I couldn’t agree more. The commercial real estate industry is a beast like oil and gas. And it’s always going to be a net. It’s always network-based. Joe Schmo can get into commercial real estate, just like I did, but it’s through like the foundation that we’re giving out. It’s exactly how I brokered 50 million bucks. Worth of commercial real estate. And within my first year, without someone doing it with me, right? So of course I had my head broker look over my contracts and red line, stuff like that but the package is an intro to commercial real estate, that basic lingo. And my take on how to do it, um, and make the most money you can. It’s just a simple formula for cold calling commercial real estate, and people think, you know, okay, I’m going to get into commercial real estate and I’m going to be an analyst.

And then one day I’ll be able to lease out a building and then one day I’ll be able to sell. And five years later, I won’t have to have a, you know, only we get 20% of 1.5% of a deal. This is the package that I’m showing you is the cold calling how to find big players because they’re the ones that are going to buy it and then how to find properties to list.

And it’s very, very, very simple. You just got to do it and I’m not making a penny off of it. And I know it works first of all, because I have. I guess three, I would say about seven people have messed with it. And about three are making over 400 K a year. Well, one of them has made over 300 grand this year, cold calling brokery and selling.

So I know it works. It works for me and it works for all these other kids. And they’re all under 24 .

JC: Oh, wow. I didn’t know that.

Caleb: Yeah

JC: That’s huge. I like that you turn it into a foundation though? You know, a lot of people would take this as a, you know, you know, there’s gurus out there, quote unquote, that would sell a course like this for, you know, five grand to someone who can afford it and doing it wrong and probably worth it.
Right? But I like that you’re doing a foundation with it. Just trying to give back. It sounds like that’s pretty cool.

Caleb: If someone is how stupid is that? Hey, I know how to make a million dollars a month, but I’m also gonna make money off of you and sell you this. It’s like, why aren’t you spending, if you’re a businessman, why you want to, and you’re driven to win, it’s like, well then why are you selling something?

Why are you selling your knowledge If your time is worth X over here, but then you’re spending your time on Y, which is less than what you’re capable of. And then if they go, well, I want to help people. It’s like, we’re gonna wait for three hot shot. And then, so that’s my philosophy. It’s like, you want to help people? Give it away, put your money where your mouth is. And it’s like, because those are the two elements of gurus. It’s like either you’re a bad businessman or you want to help people. Then if you want to help people, you can’t charge them.

JC: Yeah. Well I’m sure that a lot of people have different opinions about that, but I liked the altruism of it, right? I like that you’ve chosen that for yourself, you know, that you have that philosophy and then you put, like you said, you’re putting your money where your mouth is, you know, that’s how you help people. That’s what you’re doing. And I think that’s awesome. Yeah, I just get fired up. It’s like, everyone’s concerned about their soup and how they just I’m trying so hard not to be like just win, man. Just win, help other people win and money comes, you know, it should be a winner.
And that passion is why I like working with you, Caleb. Definitely

Caleb: That sounds so corny and I hate being like that. If you just get fired up and just help people. Hey man..

JC: Well, I’m definitely looking forward to seeing how that foundation turns out. I love working with you personally, and I love your company. I love that it’s disruptive and we’re very happy to be a small part of that too. Caleb, thank you so much for coming on the show. How can people reach the company? Of course, like the website, and then also if somebody wanted, you know, partnerships or were not wanting to reach out to you directly, what information do you want to give to the audience as far as reaching you?

Caleb: Well, first of all, You can go to my e listing. It’s self-explanatory: you create a profile on and if you can upload your listings, upload your listings, and they’re just like everyone else. Just MyEListing.com.

JC: All right.

Caleb: If you want to get in contact with me. Yeah, just Caleb@MyEListing.com.

JC: Perfect. Okay, well, thank you again so much for coming on the show and I look forward to more business with you as well. And we’ll talk soon.

Caleb: Heck yeah, man. We’ll talk soon. All right later. All right, bye.

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