We build marketing campaigns that empower software companies to be self-sustainable in their growth.
WHAT WE DO
At Infinity Marketing Group, we’re all about helping your software company grow as far and as fast as possible.
Our marketing clients love us because we know how to make every dollar work efficiently, and we optimize our plans to the individual client’s strengths and needs. No “one-size-fits-all” cookie cutter strategies. We test, we tweak and we make sure every step in your digital marketing strategy is running as effectively as possible.
HIRE US TO FIRE US
Every digital marketing strategy is designed with the goal of self-sustainability in mind. Our goal is to get your company’s marketing up, optimized and automated within 12 short months. You let us know what you want to accomplish and we’ll execute campaigns to get you there. At the end of our 12 months, you should have a working methodology that runs so smoothly, a fresh college grad could manage it.
We’re SO confident in this, we’ll even train your new employee the last 2 weeks of our agreement so they can take over completely if you so choose.
YOU HAVE AMBITION. WE HAVE A PLAN.
THE TEAM AT INFINITY
J.C. Granger | CEO
After over a decade serving as a senior marketer for corporations, J.C. decided to launch Infinity Marketing Group in 2011. He finds particular joy in empowering small-to-medium sized tech companies to grow their business and find a voice online. J.C is a passionate and skilled marketer who takes pride in Infinity Marketing Group’s ability to deliver the best experience for its clients.
Growing up in Silicon Valley left J.C. with a strong impression of the importance of technology in business and innovation. This, combined with a degree in Psychology from University of Colorado at Boulder, led him to hone his expertise in consumer psychology and digital marketing support for the tech industry. When not meeting with clients, J.C. can most often be found traveling, snowboarding, skydiving or (most importantly) spending time with his daughter.
Rachel Noall | Director of SEO and Content
Rachel's love of writing and marketing have collided in her SEO and content specializations. She's dedicated to creating dynamic, engaging, and optimized content that works for your business.
Outside of work, Rachel enjoys exploring Colorado, writing poetry, and collaborating with other creatives.
Melissa Kostic | Email Marketing Division Manager
Melissa has over 20 years of marketing experience. She covers a wide range of marketing needs including email marketing, graphic design and campaign development.
She stays current on the latest technologies and geeks out on overall performance numbers and tweaking campaigns in order to reach your audience.
Melissa loves the great outdoors and can be seen with a camera hanging around her neck, training for the next half marathon, riding her bike and hiking and skiing in the mountains.
Dan Zimmerman | Digital Advertising Division Manager
Dan went to the University of Arizona and graduated with a B.S. in Marketing with an emphasis on advertising and promotion. He spent several years in radio advertising where part of his main focus was completing detailed research and prospecting based on qualitative and quantitative data to align station formats with appropriate local businesses along with supporting local agencies. Here at Infinity, Dan focuses on detailed conversion tracking including keyword level call tracking and other unique conversions to achieve the best insights possible in optimizing digital advertising campaigns.
Kristin Guinan | Website Division Manager
Kristin is a hybrid designer/developer with 20 years experience. Kristin brings a fresh, interactive approach to designing websites that delight the user and drive conversions. She has a creative eye, can troubleshooting technical issues, and values customer service highly.
When not in front of a computer Kristin enjoys all things outside under the Colorado sun - hiking, running, mountain biking, vegetable gardening, concerts at Red Rocks and sipping margaritas with friends.
Scott Zimmerman | Social Media/PR Division Manager
Scott’s life is driven by a passion for people, a thirst for success, and a love of all things off-humor and creative. Scott received his Bachelor’s in Communication (Integrated Marketing - Business Marketing) from Wichita State University (BA 2012). As a creative solutions specialist, Scott has worked with social media management, CRM administration, and creative project management in numerous settings and campaigns.
A born enthusiast with a passion for storytelling, Scott enjoys curating content that drives engagement and builds relationships. When he’s not managing social channels, Scott enjoys bouldering, tennis, hammock camping and volunteering as a deacon at Denver Community Church.
Kayla Harneck | Executive Assistant
When she lived in Texas, Kayla was a business and civil litigation paralegal for several years, and worked at some of the most prestigious law firms in the Dallas-Fort Worth metroplex. When she decided to move to Colorado 4 years ago, she began her transition into sales and marketing. During this time, she has done everything from selling vacation packages across the entire country, to selling HVAC equipment in the Denver area, to helping students and athletes raise money through fundraising.
Kayla's biggest passions are saving shelter animals and helping the less fortunate. When she's not organizing adoption events or picking up trash in local parks, you can find her rock climbing, hiking, fishing and skiing in the mountains. She's also an avid reader with a true desire to learn and grow as a person, and loves to attend self-development and improvement seminars.
AS SEEN ON…
These are a few organizations that we have donated to, raised money for, or provided in-kind services for currently or in the past. Please take a moment to read their descriptions and click the images to go to their websites if you would like to help their cause.
An organization near and dear to Infinity’s heart, Clothes to Kids Denver collects, buys and provides clothes to kids from at-risk and in-need families in the Denver area. Operating a brick-and-mortar storefront where the children they serve can “shop” for new clothes (provided for free), Clothes to Kids Denver helps Denver’s kids afford the dignity that comes with new, well-fitting clothes.
Clothes to Kids Denver has been the recipient of several of our charity events. Not only have ticket proceeds gone to the organization, but we have also held fundraising auctions where guests at our networking events can bid on items like prime seat tickets to a Colorado Rockies baseball game!
Cancer sucks. Dealing with cancer while you’re a single parent sucks even more. Mommy & Me Cancer Foundation works to help mothers who are solo-raising their children not only get the support they need for their cancer treatment but also get the support they need to make sure their child is cared for during doctor’s appointments, hospital stays and more. Plenty of people say raising a kid is exhausting—doing so while drained due to treatment requires extra help.
Infinity Marketing Group is proud of the support we’ve offered MAMCF and the individual dauntless parents the foundation represents.
KidsTek is an awesome organization whose purpose is to increase the technology literacy of students at Colorado’s highest-needs schools through innovative after school, project based enrichment programs, and an in-school technical certificate programs. KidsTek provides an extensive technology curriculum for their host schools with the goal of providing the tools for longterm academic and career success. KidsTek high school programs also provide free college credits for students to help them achieve their goal of continuing their education towards a valuable college degree.
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