CONTENT CREATION

When it comes to digital marketing, content is still king. Infinity Marketing Group can provide smart, engaging content that reflects your company’s values and drives marketing forward.

CREATIVE WEB CONTENT

Content is the fuel that drives the entire inbound marketing machine. A strong content marketing strategy allows you to entertain, educate and engage with customers in a way that moves them from one end of the sales process to the other. Without creative content, your website can attract no organic or paid search traffic, your social media followers have nothing to share and your email list shrivels

What is CONTENT MARKETING?

Content marketing uses all of your available platforms– company blog, social media, paid search, email– to their fullest extent by filling them with media that serves a purpose. Chances are you’re already using content marketing, intentionally or not. If you’ve ever leveraged your social media to promote a blog post or even a live event, you have used content to effectively move your marketing goals forward.

BUILD AUTHORITY IN YOUR INDUSTRY

White papers, thought pieces and articles are all types of content that you can use to prove to peers and potential customers that you’re a top authority in your industry. Publishing authoritative content helps you not only shape the conversation around your company, solution or industry but also lets you gain the attention and trust of your prospects, which can be leveraged during the sales process.

CONTENT DRIVES CONVERSION

Customized content can also be used to help your leads move through the decision-making process independently, without having to spend extra time and money coaxing them into a purchase. Web content that’s been search engine optimized gets visitors to your page. Landing pages with offers for a free ebook or special promotion get them to give you their customer information and become leads. Regular nurturing through email campaigns then helps convince them to buy from your company. Smart, customized content walks prospects through the buyer’s journey so they can be handed off to sales as ready to win accounts.

EFFECTIVE INTERNET MARKETING STRATEGY

The best thing about fresh content is that, in an effective content marketing strategy, old content can be repurposed in new ways to be used again and again. That series of blog articles you wrote detailing solutions to common problems your customers face? With some editing, it would make a thorough ebook you could offer to convert new leads. That presentation you gave at the tech industry convention last month? Film it and share it on social media to drive traffic to your site– better yet, share only parts of the presentation and offer the whole thing as a paid eLearning course!

CUSTOM CONTENT MARKETING

Getting started with Infinity begins with just dropping us a line. We will discuss your goals with you and follow it up with extensive research on your industry to formulate a winning marketing strategy.

You need not worry about wasting your budget. We always try to work with a smaller, test budget first. This allows us to be sure we are hitting the right points and everything is working.

We can use this test process to work out the best way to use your overall budget and create a perfect system. By the time we use up the test budget we have worked out all the kinks and the process works like a fine-tuned machine.

In the end you will receive a fantastic Return on Investment (ROI) for your money and get the most possible bang for your buck. With Infinity Marketing Group, every dime spent is designed to generate a great return.