July 2014

All posts from July 2014

Social is key when it comes to retargeting on mobile devices

Social is key when it comes to retargeting on mobile devices.

In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting on both smartphones and tablets, as these exchanges reach consumers regardless of the device they are using.

Jason GrangerSocial is key when it comes to retargeting on mobile devices