Running Social PPC Campaigns for the Tech Industry

Running Social PPC Campaigns for the Tech Industry

If your online sales funnel is a bonfire, pay-per-click marketing (PPC for short) is the starter stick. Social PPC campaigns act as a quick, fast-burning source of traffic to help the other parts of your funnel get moving. Pay-per-click can get you in front of your...
How Tech Companies Can Improve On-Site SEO

How Tech Companies Can Improve On-Site SEO

SEO: Three simple letters that seem to confuse the hell out of even the most internet savvy tech marketer. But on-site SEO, or search engine optimization, can be simplified once you understand how search engines find and serve pages to their users. Search engines are...
Social Media Influencers, The FTC and You

Social Media Influencers, The FTC and You

Over the last several years, social media influencers have become a viable channel for marketers of all types to bring their products to market in ways that were previously unattainable. The FTC has also observed this explosion of opportunity and has shot a few arrows...
Data-Backed Email Marketing Tactics That Are Killing It Right Now

Data-Backed Email Marketing Tactics That Are Killing It Right Now

For years, the industry has loudly proclaimed the impending death of email. Ignore them—email continues to be the number one direct channel to your customers when taking daily use and consumer preference into consideration. Email marketing is actually thriving, partly...