J.C. Granger

How to Create an Effective Email Drip Campaign

The main point of email marketing is to engage with customers and encourage them to take action, whether that’s buying a product from you or signing up for your company’s monthly newsletter. However, many customers feel overwhelmed by the number of emails they receive every day. Companies need to execute a successful email marketing strategy

20 LinkedIn Profile Tips for Industry Professionals

LinkedIn is the hub for B2B interactions. Why? Your ideal clients are using LinkedIn to vet their providers. If the company page or employee pages aren’t looking professional or updated, they’ll take their business elsewhere. For users, LinkedIn has quickly become an easy way to review prospective partners. Your LinkedIn profile represents your brand, so

LinkedIn Sales Navigator: What It Is & Using It to Grow Your Business

With the rise of social platforms, it’s become easier than ever for sales professionals to use their social network to organically find leads. LinkedIn is one of the most popular global platforms for professional networking, and it can be a highly effective place to discover new connections. You can use LinkedIn to manage your leads

Ten Tips for Creating & Optimizing Your LinkedIn Business Page

As the world’s biggest platform for professional networking, LinkedIn provides endless opportunities for connection. Millions of businesses are on the platform to attract talent and establish themselves as industry leaders.  LinkedIn Company Pages allow these businesses to have their own profiles. Company pages can be accessed directly, appear in search engine results, and help highlight

How to Write a High-Converting LinkedIn Headline

When you first create a LinkedIn profile, chances are you’re mainly focused on filling out your previous experience and connecting with as many people as possible. Once you’ve worked on your profile, however, don’t forget that there are many useful features to the platform to take advantage of. By maximizing every aspect of LinkedIn you

Top 15 Email Marketing Questions Answered

Email marketing can be confusing and intimidating. When done correctly, however, email marketing connects your business to customers and boosts sales. From growing a subscriber list to best practices, we’ve answered the most common email marketing questions to help you develop a successful strategy.  1.) Why is Email Marketing Essential? Even with the rise of

How to Leverage LinkedIn Publishing to Increase Your Authority

Millions of businesses are established on LinkedIn to connect with potential prospects and generate leads. If you aren’t using LinkedIn to post content, however, you’re not taking advantage of all that the networking platform offers. LinkedIn has its own publishing tool that is a powerful feature for connection, which you can use to develop your

Email Subject Lines: 10 Best Practices to Increase Open Rates

In email marketing, a crafty, engaging subject line is your key to catching people’s attention. This line is the first impression you’ll make on readers; in many cases, it’s more important than the actual body of your email, because all the effort you put into creating an excellent email doesn’t matter if it goes unopened

Create a Custom LinkedIn Background on Canva in Three Steps

Having a LinkedIn profile is an essential aspect of professional networking. Whether your profile is personal or for your business, LinkedIn helps you connect with others in your field and potential employers or customers. The goal is to engage with as many people as possible. Since LinkedIn has hundreds of millions of users, it can

Email Marketing Frequency: How, When, and Best Practices

A common problem that many businesses, big and small, grapple with is how often they should be emailing their customers. When does it become one too many emails?  You don’t want to annoy customers and unwittingly make them unsubscribe from your email list. On the other hand, you don’t want to let your customers disengage

J.C. Granger on The Hot Mic @ Arch DevOps Podcast

Our CEO J.C. Granger joins The Hot Mic @Arch DevOps podcast to talk about marketing at scale. In 2020, messaging means everything. J.C. discusses automation and creating lead-generating messaging on his favorite platform, LinkedIn.  The Hot Mic @ Arch DevOps is hosted by Michael “Fritz” Fritzius. The podcast shares the story of business owners, the

#BeRealShow Podcast: J.C. Granger Gets Real About The Future of BizTech

The Be Real Show Podcast invited our fearless CEO, J.C. Granger, to be a guest on the podcast. In episode #255, J.C. discusses creating sustainable marketing systems and infrastructure, generating ROI, and making room for the option to sell your tech company.  Be Real Show podcast focuses on helping ad agencies, PR firms, digital agencies,