J.C. Granger

Smarketing: Strengthening the relationship between sales and marketing

As with any kind of relationship, communication and teamwork are the major keys to success. In the world of sales and marketing, this is no exception.  Historically, the two teams did not work well together despite sharing the same goal, which is to drive revenue. However, through the ups and downs of their sometimes combative

Must-Have Tech That Small Businesses Need

My father once told me to “find a good mechanic and a good woman and keep them both forever.” This can easily be applied to software and technology as well. Since starting my small business, I’ve constantly been on the search for software that will make my life easier and can help me solve problems

The Rules of Engagement for Backlinks and Keywords

I’ve been talking about the truth (and lies) software companies tell about SEO. There are three things we’ve already discussed-page ranking, the “complicated” label that SEO has and the role Social Media plays in your rankings. These lies are one of the reasons people bounce from SEO strategy to SEO strategy. It’s also why companies

SaaS Pricing Models: Where Should You Start?

In the world of SaaS, there is an overwhelming number of pricing models available, that it’s almost impossible to know where to start. Being the founder of a SaaS marketing firm, I’ve marketed or implemented almost every type of pricing model there is. However, the one pricing model that is beyond the best, is something

SEO is Really Complicated (but it’s not)

In my previous post, I talked about the number one lie that I’ve heard regarding SEO, and that’s the “promise” that you’ll be in the number one spot in a Google search. Although it’s one of the biggest lies out there, it’s also not the only lie. Here’s another lie- it’s tough to improve your

Let’s Get Personal: How Content Personalization is Changing in 2019

Have you ever talked about a product, but never searched for it online, then later received an ad for it?  There’s a reason for that. According to Evergage.com, 92% of marketers are using your personal information to customize their marketing strategies according to your behaviors and preferences. With help from Google Analytics and CRM platforms,

Do Financial Goals Matter? (Hint: They Don’t Mean Crap)

Goals are weird. There’s a significant emphasis on having them in every part of your life. We even have a whole month that’s basically obsessed with setting new goals for your life and your business. The other day I was talking with a friend, and he asked about the financial goals that I had for

Using the Power of Industry Reports to Showcase Your SaaS Company

Industry reports are a great way to show that your company knows everything there is to know about the industry that you are in. It’s your opportunity to let the world know that you not only have a great deal of knowledge regarding your industry but also that you are current with the trends, changes, and expectations of your niche. It’s also a great way to build authority and help your company blog become a resource.

How SaaS Companies Can Re-Target Their Email List with Facebook Ads…

Did you know that you can use your existing email list to retarget your Facebook Ads? Though it sounds complicated, it’s actually a simple way to make a big impact on those that are already interested in what you do. Here’s how to retarget your email subscribers to build authority, refresh interest with your software and create opportunities for those that love what you do to share.

Here’s How Your SaaS Can Double Its Revenue Through Co-Marketing

When creating a marketing plan for your SaaS company, it’s always smart to find new ways to get more bang for your buck. Co-marketing allows two or more companies that provide services to the similar group of people to work together and create ways to reach a new audience. This allows you to do less work and reach a bigger audience while costing you half the amount of money you would normally spend. Who doesn’t want that?

5 Essential Tips for Writing IT Service Emails

Being able to provide customer support over email is actually a huge advantage for IT services. Not only is every email an opportunity to build the trust of your customers, it’s also incredibly effective at helping retain or gain repeat customers. Email has one of the highest ROIs of any digital marketing channel, which is why it’s important to take advantage of this often-ignored moment of customer connection. Following these tips will make sure you write your IT service emails in a way that builds customer relationships instead of breaking them down.