Can IT Service Companies Make A Profit with PPC?

Can IT Service Companies Make A Profit with PPC?

How do you tell if your IT service PPC (pay per click) campaign is doing well? Simple: you look at the numbers. Effective marketing is just as much about analyzing data as it is about creative content or ads. To really get a feel for how your ad campaign is faring,...
How SaaS Companies Can Crush Social Media

How SaaS Companies Can Crush Social Media

Marketing for Software as a Service is different than marketing software traditionally. It’s also different than marketing a true service, since you still have to focus on selling the product. Luckily, the unique marketing advantages of social media for SaaS help make...