How do you tell if your IT service PPC (pay per click) campaign is doing well? Simple: you look at the numbers. Effective marketing is just as much about analyzing data as it is about creative content or ads. To really get a feel for how your ad campaign is faring, you need to track certain important PPC indicators.
Marketing for Software as a Service is different than marketing software traditionally. It’s also different than marketing a true service, since you still have to focus on selling the product. Luckily, the unique marketing advantages of social media for SaaS help make marketing for software in this space easier. Social media may be a needed part of your digital marketing arsenal to start, but a smart marketer can make it work especially well for SaaS.