November 2020

All posts from November 2020

J.C. Granger on The Hot Mic @ Arch DevOps Podcast

Our CEO J.C. Granger joins The Hot Mic @Arch DevOps podcast to talk about marketing at scale. In 2020, messaging means everything. J.C. discusses automation and creating lead-generating messaging on his favorite platform, LinkedIn

The Hot Mic @ Arch DevOps is hosted by Michael “Fritz” Fritzius. The podcast shares the story of business owners, the hurdles they face, and how they began pursuing their passions. 

Listen to the Full Episode Here

On Infinity Marketing Group’s Concentration 

We focus on B2B SaaS. […] Software makes the world go round and you get the right combination of stuff you can buy and use, you can do the same amount of work as 100 people if you only have 20. I took my passion and turned that into our target market. B2B tech is our jam. 

With COVID, we’ve dialed in and focused on our LinkedIn B2B lead gen eco-sphere more than anything recently. We’re still doing all the services that we use to, but now we’re doing that in the context of B2B leads on LinkedIn. 

On His Upcoming Book 

A chapter that I wrote in a recent business book discusses marketing during a crisis. This gave me the idea to write an entire book on the topic, which I’ve started. It will be called Crisis Marketing: How to Survive & Thrive During Pandemics, Bubble Bursts, & Corporate Scandals

Marketing has changed completely. For example, if you’re starting an SEO campaign, it’s going to take nine months before you see any results. Right now, more companies don’t have nine months, let alone nine weeks. […] If you stick with the old way, you’re a ticking clock about to run down to zero.

Has Messaging Changed?  

First, you have to instill that initial trust. You’re here today, but what about tomorrow. Right now, it’s about making people feel safe – that you’re here to stay. 

This is what we did, and what we helped our clients do. 

For example, if one of our clients is a software company that does proposal documents. We want to make sure that not only are we reaching out to the right people, but that the messaging shares that you’re surviving. We want to establish certainty for our clients and their leads. 

The advice that I’m giving to everyone: Take whatever has the fastest results, even if they’re not the biggest results, to instill confidence in your target market. 

Tune in to the full episode of The Hot Mic @ Arch DevOps Podcast for more marketing insights!

Have questions about our lead generation services? Reach out to me on LinkedIn

Rachel NoallJ.C. Granger on The Hot Mic @ Arch DevOps Podcast
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#BeRealShow Podcast: J.C. Granger Gets Real About The Future of BizTech

The Be Real Show Podcast invited our fearless CEO, J.C. Granger, to be a guest on the podcast. In episode #255, J.C. discusses creating sustainable marketing systems and infrastructure, generating ROI, and making room for the option to sell your tech company. 

Be Real Show podcast focuses on helping ad agencies, PR firms, digital agencies, and marketing consultants with business and social strategies.

Listen to the full episode on Apple Podcasts or Stitcher

Infinity Marketing Group exclusively helps SaaS & Tech companies grow their businesses faster by developing proven digital marketing strategies and campaigns.

I know how hard it can be to grow a company. Most of the time, it feels like you’re throwing money out the window and seeing no return. When Infinity Marketing Group was started, I wish I had someone to guide me in the right direction. 

Our goal here at Infinity Marketing Group is to be the resource for you that I wish I had for myself years ago.

Having the right marketing strategies and campaigns in place is one of the major things that separate the most successful companies from the ones that struggle to survive. SaaS and Tech companies are generally excellent at what they do, but they struggle at creating the right marketing strategies for scaling and generating a steady pipeline of new paying customers.

I built a business that develops the exact marketing campaigns SaaS and Tech companies need in order to grow quickly and be profitable. We can help you show the people who need your product exactly where to find it! 

If you’re still reading, then maybe I’ve struck a cord in you? Let’s connect.

Send me a message on LinkedIn and we can discuss any marketing issues you might be having. My team and I are here to help. 

Learn more at www.infinitymgroup.com

 

Rachel Noall#BeRealShow Podcast: J.C. Granger Gets Real About The Future of BizTech