Our CEO J.C. Granger joins The Hot Mic @Arch DevOps podcast to talk about marketing at scale. In 2020, messaging means everything. J.C. discusses automation and creating lead-generating messaging on his favorite platform, LinkedIn.
The Hot Mic @ Arch DevOps is hosted by Michael “Fritz” Fritzius. The podcast shares the story of business owners, the hurdles they face, and how they began pursuing their passions.
On Infinity Marketing Group’s Concentration
We focus on B2B SaaS. […] Software makes the world go round and you get the right combination of stuff you can buy and use, you can do the same amount of work as 100 people if you only have 20. I took my passion and turned that into our target market. B2B tech is our jam.
With COVID, we’ve dialed in and focused on our LinkedIn B2B lead gen eco-sphere more than anything recently. We’re still doing all the services that we use to, but now we’re doing that in the context of B2B leads on LinkedIn.
On His Upcoming Book
A chapter that I wrote in a recent business book discusses marketing during a crisis. This gave me the idea to write an entire book on the topic, which I’ve started. It will be called Crisis Marketing: How to Survive & Thrive During Pandemics, Bubble Bursts, & Corporate Scandals.
Marketing has changed completely. For example, if you’re starting an SEO campaign, it’s going to take nine months before you see any results. Right now, more companies don’t have nine months, let alone nine weeks. […] If you stick with the old way, you’re a ticking clock about to run down to zero.
Has Messaging Changed?
First, you have to instill that initial trust. You’re here today, but what about tomorrow. Right now, it’s about making people feel safe – that you’re here to stay.
This is what we did, and what we helped our clients do.
For example, if one of our clients is a software company that does proposal documents. We want to make sure that not only are we reaching out to the right people, but that the messaging shares that you’re surviving. We want to establish certainty for our clients and their leads.
The advice that I’m giving to everyone: Take whatever has the fastest results, even if they’re not the biggest results, to instill confidence in your target market.