February 2018

All posts from February 2018

Why Your Marketing Leader Will Fail

Once upon a time, a marketing leader was hired to boost sales for a company. The company paid this person well. However, they did not supply the marketer with any of the digital tools needed to succeed, or the necessary support team across development, design, and support, since they invested all their budget in the marketer’s salary. While this marketing leader was a great team-builder and organizer, like most marketers, he wasn’t an expert in every niche of marketing strategy or implementation.

J.C. GrangerWhy Your Marketing Leader Will Fail

What the Marketing Department of the Future Looks Like

Marketing’s core mission is to connect with key customers where they are and deliver targeted messages about products and services that are relevant, timely and compelling. However, as technology advances and customers are browsing the web, interacting on social media, viewing videos on small screens and relying on technology to enhance their lives, marketing needs to be there, too. For most mid- and small-sized businesses, staying current and relevant in an industry is enough of a challenge. Responding to additional changes in marketing can overwhelm even the most tightly run organizations. It’s time to borrow a concept from IT and use Managed Marketing as a Service (MMaaS) to stay agile and adapt to the latest marketing trends.

J.C. GrangerWhat the Marketing Department of the Future Looks Like

Social is Key When it Comes to Retargeting Mobile Devices

Social is key when it comes to retargeting on mobile devices.

In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting on both smartphones and tablets, as these exchanges reach consumers regardless of the device they are using.

J.C. GrangerSocial is Key When it Comes to Retargeting Mobile Devices

ASO: What Does It Mean For Your App?

Here are a few tips about how to define your app name and keywords on the iTunes App Store. Doing that well might not bring you to the top app ranks, but it will definitely give you better results.

As far as App Store SEO is concerned, it’s your app name and keywords that count the most. Of course the rest will matter a lot to convince people (and good ratings help).

J.C. GrangerASO: What Does It Mean For Your App?

7 Effective Ways to Market Your Mobile App

As the global popularity of smartphones and tablets continues to grow, the competition within mobile app developers also intensifies. More than 1.2 million apps are available between Apple’s App Store and Google Play, however roughly 700,000 of these apps are considered “dead,” meaning they have never been updated.

In an increasingly busy market, it’s not easy to get your app discovered. Thinking that a great app will get discovered on its merit could land you in serious trouble. Developers need to invest time in creating an app marketing campaign to spread the word.

J.C. Granger7 Effective Ways to Market Your Mobile App