Software as a service is an incredibly competitive market when it comes to search engine optimization. Over the last half-decade, the SaaS space has exploded and, thanks to all that growth, the fight for high keyword rankings is a brutal one. So what SEO strategies can your SaaS company use to stand out against the competition?
SEO: Three simple letters that seem to confuse the hell out of even the most internet savvy tech marketer. But on-site SEO, or search engine optimization, can be simplified once you understand how search engines find and serve pages to their users. Search engines are a program just like any other, and once you understand the logic behind them, it becomes much easier to optimize your on-site SEO in a way that will rocket your tech company’s website up the search rankings.