social media influencers

All posts tagged social media influencers


Social Media Influencers, The FTC and You

Over the last several years, social media influencers have become a viable channel for marketers of all types to bring their products to market in ways that were previously unattainable. The FTC has also observed this explosion of opportunity and has shot a few arrows over the bow in regards to native advertising disclosure, even calling out major brands like Warner Bros.

J.C. GrangerSocial Media Influencers, The FTC and You