When looking at marketing for your SaaS company, many people think that the focus should be mostly on mobile marketing. This is because these days people are using their phones for just about everything. With that said, it’s important to really look into the specifics of a SaaS company and the “why’s” behind someones need for what you offer.
How do you tell if your IT service PPC (pay per click) campaign is doing well? Simple: you look at the numbers. Effective marketing is just as much about analyzing data as it is about creative content or ads. To really get a feel for how your ad campaign is faring, you need to track certain important PPC indicators.
If your online sales funnel is a bonfire, pay-per-click marketing (PPC for short) is the starter stick. Social PPC campaigns act as a quick, fast-burning source of traffic to help the other parts of your funnel get moving. Pay-per-click can get you in front of your customers so prospective buyers see your company first, not your competitor’s. In a fast-pace industry like the tech industry, this speed and ability to establish your brand first can be make-or-break. That’s why it’s important to include PPC marketing as part of your digital marketing strategy.