Being able to provide customer support over email is actually a huge advantage for IT services. Not only is every email an opportunity to build the trust of your customers, it’s also incredibly effective at helping retain or gain repeat customers. Email has one of the highest ROIs of any digital marketing channel, which is why it’s important to take advantage of this often-ignored moment of customer connection. Following these tips will make sure you write your IT service emails in a way that builds customer relationships instead of breaking them down.
J.C. Granger5 Essential Tips for Writing IT Service Emails
Marketing for Software as a Service is different than marketing software traditionally. It’s also different than marketing a true service, since you still have to focus on selling the product. Luckily, the unique marketing advantages of social media for SaaS help make marketing for software in this space easier. Social media may be a needed part of your digital marketing arsenal to start, but a smart marketer can make it work especially well for SaaS.
J.C. GrangerHow SaaS Companies Can Crush Social Media