inbound marketing agency

All posts tagged inbound marketing agency


5 Essential Tips for Writing IT Service Emails

Being able to provide customer support over email is actually a huge advantage for IT services. Not only is every email an opportunity to build the trust of your customers, it’s also incredibly effective at helping retain or gain repeat customers. Email has one of the highest ROIs of any digital marketing channel, which is why it’s important to take advantage of this often-ignored moment of customer connection. Following these tips will make sure you write your IT service emails in a way that builds customer relationships instead of breaking them down.

J.C. Granger5 Essential Tips for Writing IT Service Emails

Can IT Service Companies Make A Profit with PPC?

How do you tell if your IT service PPC (pay per click) campaign is doing well? Simple: you look at the numbers. Effective marketing is just as much about analyzing data as it is about creative content or ads. To really get a feel for how your ad campaign is faring, you need to track certain important PPC indicators.

J.C. GrangerCan IT Service Companies Make A Profit with PPC?

How to Stand Out with SaaS Marketing

Successful SaaS marketing, or Software as a Service, does not follow the same marketing model as a one-and-done software purchase does. The SaaS business model depends on a much different approach to customers, lead generation and sales conversion. Because of the way SaaS is designed, it doesn’t neatly fall into traditional marketing strategies for physical products or for a service– after all, you still have to sell the customer on the product itself.

J.C. GrangerHow to Stand Out with SaaS Marketing

Engaging Social Media Followers in the Tech Industry

Getting your social media followers to engage with your content when you’re a tech company can be a lot like trying to get middle-school students to like math. What your content is providing them can be incredibly necessary but, especially when it comes to B2B focused content, the granular nature of the information you’re sharing can be dense and boring. Not every tech company can be selling sleek-looking electric cars or a sexy new phone app.

J.C. GrangerEngaging Social Media Followers in the Tech Industry

Running Social PPC Campaigns for the Tech Industry

If your online sales funnel is a bonfire, pay-per-click marketing (PPC for short) is the starter stick. Social PPC campaigns act as a quick, fast-burning source of traffic to help the other parts of your funnel get moving. Pay-per-click can get you in front of your customers so prospective buyers see your company first, not your competitor’s. In a fast-pace industry like the tech industry, this speed and ability to establish your brand first can be make-or-break. That’s why it’s important to include PPC marketing as part of your digital marketing strategy.

J.C. GrangerRunning Social PPC Campaigns for the Tech Industry

How Tech Companies Can Improve On-Site SEO

SEO: Three simple letters that seem to confuse the hell out of even the most internet savvy tech marketer. But on-site SEO, or search engine optimization, can be simplified once you understand how search engines find and serve pages to their users. Search engines are a program just like any other, and once you understand the logic behind them, it becomes much easier to optimize your on-site SEO in a way that will rocket your tech company’s website up the search rankings.

J.C. GrangerHow Tech Companies Can Improve On-Site SEO