Infinity’s CEO J.C. Granger recently appeared on the Marketer of the Day podcast hosted by Robert Plank. During their chat, Granger discusses B2B lead generation using LinkedIn. If you’re a B2B tech company looking for new leads, you’ve come to the right place!
What You’ll Learn about B2B Lead Generation
Priorities have changed, especially with the volatility that 2020 has caused. Companies are in panic mode and immediate results are critical.
For B2B companies, LinkedIn as a lead gen funnel should be a huge focus. Targeting correctly, reaching out with personalized messaging, and engaging ideal clientele can have huge returns when implemented correctly.
What is the LinkedIn Process with Infinity like?
Infinity Marketing Group has built a LinkedIn lead generation monster.
First, we optimize your profile. Then, we use Sales Navigator to hyper-target your audience. Once narrowed down, we send out 50 connection requests per day, which grows your network fast.
From there, we go into a rapport-building drip-series with these new connections. Simultaneously, these contacts are imported directly to your company’s CRM, where an email drip series also begins. By approaching these relationships from all sides with customized messaging, we find and warm up leads for B2B tech companies. We’ve had some amazing results, and deliver sales-qualified leads for your team to close.
Businesses need LinkedIn because it works quickly. During COVID, this continues to be the go-to platform for lead generation.