EGGS The Podcast is hosted by co-hosted by Michael “DJ Ontic” Smith, a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group. The podcast focuses on creativity in all forms. More specifically, the co-hosts explore how creative bring their “egg” from coup to table. Our CEO, J.C. Granger, joins them for episode 160 to discuss his journey in the marketing realm.
EGGS The Podcast, Episode 160
Listen to the full episode if you want to hear more about:
- The Top Marketing Resources
- Lead Generation Myths
- The Keys to Running a Successful Business
What is Digital Marketing?
“Digital marketing” is a broad term. Most things you do on the computer can be considered digital marketing. Think about it like this: companies use graphic design as the outward face of their campaigns or products, so even traditional graphic design can be considered a part of digital marketing.
Now, with the emergence and continued distribution channels that favor video content, video editing is not a part of digital marketing as well. As new technologies are developed, we wouldn’t be surprised to see what we know as “digital marketing” continue to expand its reach.
As far as what we do specifically, Infinity Marketing Group is a full-service digital marketing agency. We focus on providing a depth of solutions to B2B tech companies.
We offer a range of services, including but not limited to:
“I like to know that the impact we have generates million-dollar deals,” Granger says. This is why after 9 years in business, we’ve generated millions in ROI for our clients.
Top Marketing Resources
There are a few marketing resources that every company should be taking advantage of. These tools help you learn more about your sales funnel, which is invaluable in helping you refine your company’s processes.
Make sure that Google Analytics is professionally set up on your website. If you’re an eCommerce site, Google Analytics provides you wire great tools that show you which efforts are driving traffic and how much revenue is generated from each source. If you have an informative business site, Google Analytics allows you to see the funnel for site visitors, helping you to prioritize the highest converting channels.
Each business should also have a marketing CRM tool, like Hubspot or SharpSpring. These tools tell us more about how visitors get to our site, grade your leads, and pull valuable information from website visitors.
These are just two of the many marketing resources that can help companies in all industries grow.
Running a Successful Business
Controlled growth, for agencies, is critical. Many people who start agencies are comfortable with sales. The problem is, it’s not sustainable because there’s no infrastructure to support your clients early in your company’s existence.
On our homepage, you’ll see a client-counter. That’s very purposeful and critical to our success.
For us, slow-and-steady wins the race. Right now, amidst COVID-19, companies who moved too quickly are crashing right now. Our system works because when we take on clients, we build sustainable and growth-focused processes around them. This ensures that we take on the right clients and serve them to our highest potential.
Marketing Strategies by Infinity Marketing Group
Want to learn more about our marketing services? Have questions about something you heard on EGGS the podcast? Each page of our site has a unique, downloadable, and free pdf. If you have questions about how we can help explode your business’ growth, reach out to our team of experts.
Call us at (303) 834-7344 or email us at [email protected]