LinkedIn Archives - Infinity Marketing Group

LinkedIn-for-B2B-lead-generation-www.infinitymgroup.com_.jpg

How to Use LinkedIn for B2B Lead Generation

J.C. Granger June 22, 2021

Every entrepreneur knows how important it is to get leads through LinkedIn. What if we told you there was a way you can tap into networks of over 500 Million people to find your next customer? The power of LinkedIn for B2B lead generation is undeniable, but it’s often overlooked.

Our experts break down LinkedIn’s capabilities and how you can leverage them to create a LinkedIn lead pipeline for your B2B business.

Why is LinkedIn so effective for B2B lead generation?

A major focus of all B2B companies is lead generation. Reaching out and cultivating new business relationships isn’t easy. Even some of the most experienced sales experts struggle with this. Luckily, LinkedIn is a tool that’s helping B2B companies everywhere nourish and earn ROI from leads they’ve found on the platform.

B2B lead generation is highly targeted. Because of this, LinkedIn has created a tool called Sales Navigator which allows B2B businesses to hyper-target prospects they’re interested in working with.

What is LinkedIn Sales Navigator?

LinkedIn was built to help industry professionals create working relationships. The platform went one step further, building LinkedIn Sales Navigator to help businesses make sales.

Sales Navigator goes beyond the benefits of LinkedIn premium, allowing you to make more than just connections. More specifically, users are given expanded search filters, can access extended networks, and have algorithms that are personalized so they’re able to reach people who are more likely to become warm leads.

A few benefits of LinkedIn Sales Navigator include:

It can be used by one person or a team of salespeople
Offered with a tiered pricing structure to fit your needs
Allows you to maximize sales on LinkedIn!

Infinity Marketing Group’s LinkedIn Lead Generation service delivers warm leads straight to your sales team? To learn more, reach out to us at info@infinitymgroup.com or call us at (303) 834-7344.

I Filtered Prospects Using Sales Navigator. Now What?

We highly recommend using a CRM to help you and your sales team stay organized. Once you have a list of prospects, we recommend pursuing two avenues of authentic outreach.

Creating a LinkedIn drip series is a great way to introduce yourself to prospects, show off your knowledge, and show off the range of services you can offer. This drip series should focus on building rapport.

Consider created an email drip series as well. Since you have the email address of your prospects, reach them where they are most – via email. Similar to outreach on LinkedIn, remember that to make a sale, creating a relationship first is key!

3 LinkedIn B2B Lead Generation Tips

When it comes to LinkedIn lead generation, no one gets it right the first time. Here are a few tips to help you get ahead of the game.

1.) Optimize Your Profile

When you start LinkedIn lead generation efforts, don’t forget to update and optimize your own LinkedIn profile. After you send messages and emails to your first prospects, you better believe they’re going to check out your LinkedIn profile.

After you’ve completed your own page, work with your team to update your LinkedIn Business page. The goal is to make the best first impression, so doing this ahead of time will help you make those B2B sales.

2.) Be Authentic in Your Messaging

First and foremost, sell to others the way you like being sold to. Rather than leading with your sales pitch, offer your prospects a freebie. Maybe it’s a whitepaper or a link to your company’s latest podcast episode. Whatever it is, it’s critical that it provides value and that you ask for NOTHING in return. As the relationship develops, the services you offer can become a part of the conversation.

3.) Test, Test, Test

In your LinkedIn and email drip series’, be sure to split test your messaging. If your first message or email continues to get ignored, it’s time to try a new subject line or change up your introduction.

When you get discouraged, remember that your competitors are actively selling on LinkedIn. Keep testing your messaging so that you get those leads versus your competition!

Want Warm Leads Delivered to Your Sales Team?

The LinkedIn platform has been built with lead generation in mind. By providing companies with tools like LinkedIn Sales Navigator, LinkedIn has solidified its place in the lead generation sphere for B2B companies. If you aren’t using LinkedIn to get leads, you should start now!

Infinity Marketing Group provides a done-for-you B2B LinkedIn Lead Generation Service. If your sales team is ready for warm leads, our experts are here to provide them! For more information, email info@infinitymgroup.com or call 303-834-7344.

20 LinkedIn Profile Tips for Industry Professionals

J.C. Granger June 1, 2021

LinkedIn is the hub for B2B interactions. Why? Your ideal clients are using LinkedIn to vet their providers. If the company page or employee pages aren’t looking professional or updated, they’ll take their business elsewhere. For users, LinkedIn has quickly become an easy way to review prospective partners.

Your LinkedIn profile represents your brand, so view it as a client’s first impression. On LinkedIn, you have a short time to make an impression on prospective clients. If your profile doesn’t stand out, your sales opportunities decrease drastically.

Our team of LinkedIn experts has compiled 20 LinkedIn profile tips for industry professionals. Whether you are starting from scratch or only need to make a few simple tweaks, our tips will keep prospective clients interested and wowed by you and your brand.

LinkedIn Profile Tips for Individual Profiles

If you want to be viewed as an industry leader, integrating these LinkedIn profile tips will make you stand out to prospects.

1.) Choose a Professional Profile Photo

The LinkedIn profile photo acts as a person’s first impression of you. LinkedIn is a professional network, meaning that your profile image should be a professional headshot.

Be sure to adhere to these profile photo best practices when it comes to the LinkedIn platform:

Make sure the image looks like you
Professional attire is a must
Make sure the image isn’t blurred or dark
Smile!

It’s estimated that a person makes roughly 35,000 choices per day. Don’t give prospective clients any reason not to click on your LinkedIn profile.

2.) Add an Applicable Cover Photo

The cover photo goes right behind your profile photo, meaning that it’s the second impression that you make on someone. Similar to the profile photo, be sure to keep the cover photo professional.

Want your cover photo to make a lasting positive impression?

Using Canva, you can create a custom LinkedIn cover image for all company employees. Not only can it show off your branding, but also your top services and website. This makes it easy for potential leads to find your information and tells them exactly what services you provide.

3.) Write an Eye-Catching Headline

Your LinkedIn headline can go beyond your job title, and it should! There are no rules, so why not create something impactful that prospects remember?

Use the headline to tell potential clients what problems you can solve for them. Consider adding in a personal detail – after all, you are human!

Here are a few examples of dynamic headlines:

Software engineer specializing in making payment processes easier for international businesses | Dog Dad & New Yorker

I help tech startups prepare for VC funding rounds using AI | #LongDistanceRunner

Find more examples of excellent LinkedIn headlines here.

Want experts to manage your LinkedIn profile and your lead generation efforts on the platform? Infinity Marketing Group’s LinkedIn lead generation is a done-for-you service providing businesses like yours with warm leads.

4.) Get a Custom URL for Your LinkedIn Profile

When you sign up for LinkedIn, your profile URL is a string of numbers. You are not a string of numbers…

Get a custom URL for your LinkedIn profile. It makes sharing your profile on the go much easier. It also helps you stand out, especially if you have a common last name. Most people use some variation of their first, middle, and last names. If you’re a founder or CEO, you can also add that into your URL.

For example, if your name is Jonathan Taylor Ryan, your URL could look like:

/j.taylor.ryan
/jonathan.t.ryan
/j.t.ryan

5.) Fill In Your About Section

The About section is a great place to introduce yourself and your brand.

If someone clicks on your profile, it’s because they’re either interested in learning more about your company, or they want to learn more about you. View this part of the LinkedIn profile as a vital piece of personal and branded storytelling. There are three key elements that you should integrate into your About section so that your profile can attract prospective clients.

First, genuinely introduce yourself. Be sure to mention what inspired you to start your business.

Then, hook potential clients: talk about their pain-points and struggles.

Lastly, tell prospects how your company can solve their problems. Include any key metrics and client testimonials. Always end with a strong call to action, followed by your contact information. This way, people know how to reach you!

6.) On Your Resume, Show Off Data-Driven Metrics

On the typical resume, you put a job description under each role. Ten years ago, professionals could get away with that, but now, most industry professionals have impressive resumes, and across dozens of profiles, work experience all reads the same – monotonous.

To make yours stand out, show off the literal impact you’ve made in your position.

For example:

Don’t say: Managed a team of 25 managers from 2010-2013.

Do say: Managed a team of 25 managers across three states, and increase productivity by 40% over three years.

Which has the most impact?

The one that displays how YOU perfected an already existing system using data, or the one that shows how YOU disrupted an entire industry.

7.) Add Media & Links to Your Work Experience

Once your resume has been updated to be data-driven, don’t just talk about what you do – show prospects what you do.

Under each “Experience” you input into LinkedIn, you’re able to upload documents and include links.

Now, rather than just talking about how your business helps its clients, you can show them! Consider adding case studies, video testimonials, and links to any awards your business has won.

With the ability to add in authority-boosting content, your Experience section becomes a selling point.

8.) Add Certifications & Licenses

If you’re in a very niche business, showing off your academic and institutional credentials on LinkedIn can help build trust with potential clients.

Many professionals have certifications that are industry standard. While it may seem redundant to show them off on LinkedIn, your clients will appreciate it. In engineering, for example, some certifications really matter! Rather than prospects wondering if you’re certified in X, they’ll know because you were intuitive enough to tell them.

9.) Ask For Recommendations

You probably have client testimonials for your brand. Why not ask for personal recommendations as well?

Ask anyone you’ve worked closely with to leave you a recommendation on LinkedIn. You can even ask for specifics, such as: “Would you be willing to leave me a recommendation that speaks to the outstanding client experience that I’ve worked hard to establish at [Company]?”

Recommendations on your LinkedIn profile demonstrate credibility – something that truly attracts leads when they’re looking at your profile.

The fact is, if someone recommends you, you’re probably a pleasure to work with! Prospects feel that when they see your profile full of recommendations from your peers.

10.) Write Engaging Content

The LinkedIn profile can show off your personality and brand. You can use LinkedIn posts to write engaging, viral content that speaks directly to your target audience.

Long-form LinkedIn posts are authority-building and position you and as a credible expert in your field.

When you post content, remember to also ask your employees to engage with it – this increases the post’s overall reach so that more eyes are exposed to your great content.

Having trouble finding a great content team? Infinity Marketing Group offers premier content writing and social media services for B2B companies.

LinkedIn Profile Tips for your Company Page

The opportunities for connection on LinkedIn are endless. Establishing, optimizing, and keeping your company page updated establishes your business as an industry leader.

11.) Fully Fill Out Your Company Page

To optimize your Company page, you must fill out each section of the company profile.

Why? LinkedIn has shared that a full company profile reaches up to 3x more people! Being thorough and detailed on the Company page is an easy way to generate significant traffic.

Be sure your company page includes:

Your official business address
Your website
The size of your company
Your industry
A few specifics on the services you offer

12.) Customize Your Business Page’s URL

Similar to when you create a personal profile, you’re assigned a generic URL for your business’ Company page as well. This simple customization makes it easier for prospects to find your business.

If available, try to make your LinkedIn Business page URL closely match the URL of your website.

13.) Show Off Case Studies and Client Testimonials Using Showcase Pages

Through the Company page, LinkedIn allows you to create showcase pages. Use these pages to highlight your company’s recent achievements, case studies, and client testimonials.

You can create up to ten showcase pages, so be selective and purposeful when creating them. It’s important to also keep them updated with new content. For example, create a “Client Testimonials” showcase page. As you collect testimonials from satisfied clients, upload them to this showcase page.

14.) Ask Your Employees to Engage with Your Company Page

Strong employee engagement on LinkedIn shows prospects one important thing: that your employees are invested. Chances are, invested and dedicated employees provide excellent service, enticing prospects who are looking for a great experience.

In the Career section of the LinkedIn page, write about your company’s culture. You can also invite your employees to write a piece of content about their work experience, cultivating client relationships, or a “day-in-the-life” at your company.

Want a Pro to Help You With Your Personal LinkedIn Profile? As a part of their LinkedIn lead generation service, Infinity Marketing Group works with you to optimize your personal LinkedIn profile to maximize opportunities and attract prospects. Learn more about their done-for-you LinkedIn system.

General Tips for Your LinkedIn Profile

Here are some other, more general but equally important, LinkedIn profile tips.

15.) Use LinkedIn to Tell Your Story

In marketing, storytelling is an invaluable tool you can use to motivate and inspire potential clients to take action.

Think of LinkedIn as the binding that can share your brand’s story with the world. Rather than listing what you do for prospective clients, show them with your words.

In your headline, summary, and in LinkedIn posts, discuss:

Why you started your business, and what your moment of realization was.
How you help businesses: share tidbits and personal stories

Through storytelling, you speak to more than what’s on your professional resume, and LinkedIn is the perfect platform for this type of narrative marketing.

16.) Know and Speak Directly to Your Audience

As we mentioned before, in the summary section, LinkedIn gives you an opportunity to talk to your audience directly.

Keep prospects intrigued by creating great content that speaks directly to them.

Topics can range from:

Common pain-points experienced by your target audience
Aspects of being a business owner: common struggles, plateaus, and decisions
New innovations that are helpful to your industry

17.) Avoid LinkedIn’s Identified Buzzwords

Every few years, LinkedIn publishes a list of the most overused buzzwords.

In 2017, these were the top buzzwords used in 2017:

Specialize
Experienced
Skilled
Leadership
Passionate
Expert
Motivated
Creative
Strategic
Focused

Chances are, you’re probably guilty of using a few of these on your personal profile or on your LinkedIn company page. To stand out from the crowd, we recommend getting creative with your buzzwords.

Rather than listing your qualities, quantify them.

For example, rather than saying, Expert programmer at XYZ. Say, Expert programmer at XYZ who has created $20 million in new business opportunities for my clients.

Putting data alongside your buzzwords, if you have to use them, shows potential clients the impact you have rather than taking your word for it.

LinkedIn Profile Tips: Using Your Profile to Make Sales

LinkedIn is an intuitive sales tool. Here are a few tips to consider integrating into your sales process if you want to leverage the power of LinkedIn.

18.) Subscribe to LinkedIn Sales Navigator

In its most basic form, LinkedIn is a platform that allows you to connect with your ideal prospects. What if you had enhanced search capabilities and could target prospects by location or job title?

LinkedIn Sales Navigator allows you to get THIS specific. With algorithms built to help you discover the right people, this tool simplifies the sales process on LinkedIn.

19.) Integrate Sales Navigator with Your Company’s CRM

With Sales Navigator, your sales team will be identifying hundreds of potential leads. To keep track of where they are in the sales funnel, integrate Sales Navigator with your CRM. The tool integrates with platforms like:

HubSpot
Outreach
Salesforce
Oracle Sales Cloud
Microsoft Dynamics
& many more!

20.) Begin Your LinkedIn Lead Generation Campaign

Want to increase your connections and create sales opportunities for your business on LinkedIn?

With a well-thought-out messaging campaign, use Sales Navigator, and InMail specifically, to begin reaching out to your prospects. Consider speaking to their pain points, providing free tips and tricks, and eventually, asking for a meeting.

Ready to Grow Your Business On LinkedIn?

Using these expert LinkedIn profile tips, grow your brand and business’ credibility on LinkedIn.

From your personal profile to your Company page, LinkedIn is an extensive platform that all B2B businesses should be using to maximize their footprint and increase sales opportunities.

Want to learn more about LinkedIn lead generation campaigns? Infinity Marketing Group‘s done-for-you service has provided hundreds of leads to their clients. Contact us today at info@infinitymgroup.com or (303) 834-7344 to discuss how we can increase warm leads for your sales team!

LinkedIn-Sales-Navigator-www.infinitymgroup.com_.png

LinkedIn Sales Navigator: What It Is & Using It to Grow Your Business

J.C. Granger May 25, 2021

With the rise of social platforms, it’s become easier than ever for sales professionals to use their social network to organically find leads. LinkedIn is one of the most popular global platforms for professional networking, and it can be a highly effective place to discover new connections. You can use LinkedIn to manage your leads and drive sales.

To leverage the platform even further, there is a LinkedIn account type that was created specifically for sales professionals: the LinkedIn Sales Navigator. With Sales Navigator, you’ll get exclusive access to features such as being able to reach out to people who you don’t have a direct connection with and adding notes to your leads as you save them. Here’s a breakdown of the major benefits to Sales Navigator and how you can use it to grow your business.

What Is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is essentially a version of LinkedIn that was made for sales. It goes beyond the benefits that LinkedIn Premium offers and includes features that sales professionals specifically can benefit from as they pursue and manage leads. For example, Sales Navigator users have expanded search capabilities, can access extended networks, and have algorithms that are personalized to help them reach the right people.

Whether Sales Navigator is used by a team of sales representatives or a sales individual, the account provides even more ways to find leads and manage connections effectively. Millions of professionals already use LinkedIn to drive sales or find connections – Sales Navigator simply maximizes what LinkedIn is able to do.

Want to get the most out of LinkedIn Sales Navigator? Infinity Marketing Group’s LinkedIn lead generation system delivers warm leads directly to your sales team! Contact them now to learn more!

Sales Navigator Pricing Tiers

LinkedIn Sales Navigator is offered in three subscription tiers: Enterprise, Team, and Professional. You can sign up for a free trial and then pay annually or monthly, although the monthly plan costs a little bit more. It may help to try out Sales Navigator on a monthly basis, then move on to an annual subscription if the account is helping you reach your sales goals.

The Enterprise plan:

Is recommended for larger sales teams of 10 people or more.
Requires a custom quote for cost per month or per year.
Allows access to 50 InMail messages each month and 10,000 saved leads.

The Team plan:

Is recommended for smaller sales teams.
Costs $103.33/month or $1,240.00 annually.
Allows access to 30 InMail messages each month and 5,000 saved leads.

The Professional plan:

Is recommended for individual sales professionals.
Costs $64.99/month or $799.88 annually.
Allows access to 20 InMail messages each month and 1,500 saved leads.

The best way to determine which subscription is right for your business is to consider your team’s size and professional sales goals. If you have a smaller team and don’t need thousands and thousands of leads, the Team or Professional tiers may be a better fit for you.

Grow your business on LinkedIn with Infinity Marketing Group. Their done-for-you LinkedIn marketing service drives warm leads directly to your sales team. Contact them at (303) 834-7344 or by email at info@infinitymgroup.com.

How Does LinkedIn Sales Navigator Work?

Sales Navigator provides users with features that they wouldn’t otherwise be able to access. For example, if you have the basic version of LinkedIn, you won’t be able to send direct messages to people with who you are not connected with. Sales Navigator allows sales representatives past this barrier by providing the ability to contact people who are outside of their network.

This allows sales reps to build relationships with a more expanded reach. The key to Sales Navigator is getting this expanded reach, as well as being able to come into contact with the most relevant leads. Sales Navigator helps sales professionals save time and also boosts efficiency.

InMail

InMail is one of Sales Navigator’s key features. With InMail, users can send a certain number of messages each month to out-of-network professionals.

On top of that, users can save these leads so nothing is lost, and add notes. Not only are more leads discovered, but it’s easier to manage and keep track of them.

TeamLink and TeamLink Extend

Another key feature to Sales Navigator is TeamLink. With TeamLink, your entire team will be able to collaborate on prospective leads by:

Being able to search and view first-degree connections that team members have.
Representatives can then ask the team member for an introduction, which makes a sale more likely to be successful.
By sharing prospective leads, the entire team’s network expands to encompass even more prospects than one individual sales rep would be able to access on their own.

TeamLink Extend, which is available to Enterprise users, allows businesses to expand their TeamLink networks even more. You’ll be able to utilize your entire team’s LinkedIn network without having to give each individual a Sales Navigator license.

Advanced Searches

Sales Navigator provides users the ability to conduct targeted searches that have more filters than LinkedIn’s typical search function. This helps sales professionals narrow down their leads and pursue connections that are truly relevant.

Filters can be used for individuals or for companies. They include:

Keywords
Company type (non-profit, public, private)
Company name
Size of an Company (0-10) (10-50) etc.
Job opportunities
Location (by state or region)
Job title
Years of experience
Industry
School
Number of followers

This saves sales professionals a lot of time by targeting the best, most relevant leads. Professionals will be able to focus their energy on other tasks such as closing deals and managing relationships.

The Advantages of Using LinkedIn Sales Navigator

There are a wide variety of benefits to Sales Navigator. This is why more and more sales professionals are subscribing and using the LinkedIn tool to their advantage. The biggest advantages are connecting out-of-network, being able to integrate with CRM, and the sales insights that Sales Navigator provides.

Access to Connections That Are Out-Of-Network

This is one of the major benefits to Sales Navigator: being able to establish a network outside the reach of your direct connections. There are more than half a billion people on LinkedIn. With Sales Navigator, you’ll have the ability to connect with more people and drive more leads.

Sales Navigator ensures that people are not simply restricted to who they already know. With features such as InMail and Team Link, sales professionals gain access to a variety of leads that they otherwise would be closed off to.

Integration with CRM Platforms

Sales Navigator can be integrated with frequently used customer relationship management (CRM) platforms and other sales applications, such as:

HubSpot
Outreach
Salesforce
Oracle Sales Cloud
Microsoft Dynamics

Sales Navigator users will be able to simply import their data into their CRM, making it easy to keep track of leads and manage pipelines all in a single location. The accounts you’re selling to and the leads you’ve saved can be automatically logged, so there’s no need to worry about lost data.

Sales Insights

The more you use Sales Navigator, the more data you’ll be able to gather. The platform provides valuable insights on updates within your network that might otherwise be easily missed. These updates include changes within companies, job changes for individuals, and warm leads.

For example, you can get a heads-up that someone is about to leave or has just left their current company. Or, receive information that a company is moving locations. You can sign up for email alerts so you aren’t constantly plugged into Sales Navigator and can receive updates automatically.

Using LinkedIn Sales Navigator to Grow Your Business

Millions of professionals around the world use LinkedIn to grow connections and find leads. Sales Navigator allows sales professionals to leverage LinkedIn for all it has to offer; it provides the opportunity to contact people outside of your direct network and conduct targeted searches that result in the most relevant leads.

The Sales Navigator tool can help you grow your business by not only increasing your client connections, but also enhancing engagement.

Sales Navigator is a social selling platform connected to LinkedIn. It is used to create customized, targeted lists of potential LinkedIn connections. This gives clients the opportunity to build relationships with the right kind of prospects without the usual geographical restrictions.

Want to find out more about Sales Navigator and what it can do for you? Infinity Marketing Group helps you leverage LinkedIn to drive leads and grow your business. Contact us today at info@infinitymgroup.com or at (303) 834-7344 to increase warm leads for your sales team.

linkedin-sales-solutions-UK1N66KUkMk-unsplash-scaled.jpg

Ten Tips for Creating & Optimizing Your LinkedIn Business Page

J.C. Granger May 11, 2021

As the world’s biggest platform for professional networking, LinkedIn provides endless opportunities for connection. Millions of businesses are on the platform to attract talent and establish themselves as industry leaders.

LinkedIn Company Pages allow these businesses to have their own profiles. Company pages can be accessed directly, appear in search engine results, and help highlight value. If you don’t have a page for your company already, you should, as it improves your authority and presence on the platform. Here are ten tips for creating and optimizing your LinkedIn business page.

1.) Fill Out Your Page As Much As You Can.

The first thing you should do is fill out every single section on your LinkedIn business page. It might seem small, but pages that have fully completed information get almost 3x more views per week. The more information and content on your page, the more chances you have of receiving visitors.

Make sure your company page includes:

Your business’s address. If your company has operations around the world, include the address of your global headquarters.
The industry you’re in.
The URL of your website so people can easily find it and click on it.
The size of your company. This gives people an idea of how many employees you have, and if you are a small business you can especially highlight that fact.

Ensure that all of this information is kept up to date.

2.) Make Use of Your Profile Picture and Background Image.

The first thing that people will see about your company on LinkedIn is your page’s profile image. Don’t put in a picture of yourself even if you are the business’s owner. Instead, use the same company logo that you have on all your social media channels. Simply resize your existing logo to fit LinkedIn’s profile image requirements at 300 x 300 pixels and PNG format.

When people are on your company’s actual page, they will also see your profile banner, or background image. LinkedIn provides a default for this background, but it’s valuable space for you to provide more information about your brand. Use Canva to create a customized background that really showcases your business.

3.) Get Creative and Engaging with Your “About Me” Section.

Once you’ve created a profile picture and banner that support your brand, reel your audience in with a well-crafted “About Me” section. As a business page, this section will really be more “About Us,” but is still a great opportunity to get the reader interested. You have up to 2,000 characters to provide everything you would like people to know about your business.

The “About Us” section on your LinkedIn Business page should answer six key questions:

Who you are.
What you have to offer.
Company values.
Your brand voice.
Where you are based.
How people can contact you to find out more.

Aim to describe the main scope of your products and services, while also providing a snapshot of what makes your business unique.

4.) Customize your LinkedIn Business Page’s URL.

When you first create your page, you’ll get a standard URL, but LinkedIn provides the opportunity to customize it. This is highly worth it, as changing the URL is easy and you can make it more closely match your original website’s URL.

Just keep in mind that LinkedIn only allows you to change your URL about once a month. Once you drop a URL, someone else can claim it after a year. Make sure you are confident about your choice and that there are no errors in the URL you establish.

5.) Add Hashtags to Follow Certain Communities.

You’re able to choose up to three hashtags for your business page to follow. This allows you to enter certain feeds that are topic-based and engage by reacting or commenting. For example, a marketing company might follow the hashtags #creativity, #digitalmarketing, and #socialmedia.

Choosing hashtags means that your company can engage with that topic’s community. It also provides an opportunity to provide further information to readers: What does your company stay up to date with, and which topics does it care the most about? Select your hashtags carefully, but remember that you can change them whenever you’d like.

6.) Highlight different aspects of your company with Showcase Pages.

LinkedIn provides the opportunity to create Showcase Pages, which help you highlight your company’s culture or different aspects to your brand. These are specialty pages that focus on a single topic, and people are able to follow individual pages. Create one to promote an upcoming product, celebrate an employee’s accomplishments, or provide more in-depth content on something your company specializes in.

For example, Amazon’s ShowCase pages include separate pages for Amazon Music, Amazon Pay, and Amazon Services. People can learn more about each of these aspects that all are an essential part to Amazon’s overall business.

You can create up to ten Showcase Pages. Make sure that you consistently update them with new videos, articles, or other content that followers will receive value from. It’s another way to get your company discovered and connect with an audience.

7.) Ask Employees to Engage with Your LinkedIn Business Page.

On top of Showcase Pages, you’ll also have the opportunity to create a Career Page. Here, you can highlight what it’s like to be an employee and promote other aspects of your culture. Not only can you increase recruitment efforts, but you can also invite employees to write an article or create a video for your Career Page to show that you value their perspectives.

Beneficial features of a Career Page include:

Creating a section that allows people to “meet the team.”
Sharing personal employee testimonials.
Listing languages that are spoken at your business.
Tracking analytics so you can find key areas for improvement in your hiring process.

8.) Optimize your LinkedIn Business Page.

Just like other content you produce for your business (on your personal blog, your company’s website, etc.) it helps to optimize your LinkedIn page to show highly in search results. Sprinkle relevant keywords from your industry throughout your LinkedIn business page to improve its search visibility. Some great places to add keywords are:

In the “About Us” section.
Showcase pages.
Your career pages.
The headline that’s beside your page’s profile image.

Using keywords in your industry will help you come up in search results even if someone doesn’t know the name of your company. They might be looking for specific products, or even researching company culture. There are lots of ways you can ensure people are able to find you.

9.) Stay Up to Date and Consistent with Your Content.

Once you’ve fully created your LinkedIn business page and you feel like you have done everything there is to do, don’t stop there. Managing your page will require consistent work. This ensures that it continues to show up in search results and provides readers the information they are looking for.

Best practices for maintaining content on your LinkedIn business page include:

Consistent posting. Provide your readers with fresh, valuable information so they keep returning to your page.
Have call-to-action buttons. Include a CTA in your background image and throughout your page. This gives people a direct way to take action on your services or special offers if they are interested.
Include images. This helps break up the content and provides a deeper view into your branding or life in the day of an employee.
Take advantage of LinkedIn’s analytics. LinkedIn allows you to see what kind of content viewers engage with the most, as well as the professional traits of the people who visit your page. Monitor these analytics to tailor your content.

10.) Keep an Eye Out for Ways to Improve.

LinkedIn is constantly adding new features to its platform. Stay up to date with these, as they can increase a company page’s ability to engage. Sometimes LinkedIn tests features that are only available for a limited time.

In addition to this, every year LinkedIn publishes a list of the top pages that companies create on the platform. Take a look at each one of these and study how they are successful. You might find some tips that you can apply to your own company page.

Using Your LinkedIn Business Page to Connect

Your company’s LinkedIn page provides the perfect opportunity to branch out to a wider audience. Take advantage of all your page has to offer, and optimize your content so it shows up in search results. With every possible section of your business page filled out and consistently updated, viewers will get all the information they need to know.

If you need to build your LinkedIn messaging, Infinity Marketing Group can help you leverage the platform to increase engagement and drive leads.

How to Write a High-Converting LinkedIn Headline

J.C. Granger April 27, 2021

When you first create a LinkedIn profile, chances are you’re mainly focused on filling out your previous experience and connecting with as many people as possible. Once you’ve worked on your profile, however, don’t forget that there are many useful features to the platform to take advantage of. By maximizing every aspect of LinkedIn you can ensure that people can easily find you and that they’ll be captivated by your professional value. For example, consider the LinkedIn headline.

A commonly forgotten aspect of LinkedIn is your headline, the description that comes after your name. LinkedIn provides 220 characters in its headline and there are ways you can leverage this space to stand out. It’s an excellent opportunity to introduce yourself, share your value, and encourage people to click on your profile to find out more.

How Important is a Great LinkedIn Headline?

Even though it’s tempting to spend all of your time crafting the perfect “About Me” section and listing out your extensive experience, this all may be going to waste if your headline doesn’t grab attention first. Alongside your profile picture, your LinkedIn headline is your best bet to making a great first impression to recruiters, peers, and customers alike.

Your headline is the aspect to your profile that will be seen the most, since it:

Is put at the very top of your LinkedIn profile
Is listed on LinkedIn job applications
Appears when you post in your newsfeed
Helps you come up in search results

Since you have 220 characters, there is plenty of space to add a creative description in your headline to explain not only your job position, but also what you have to offer and what makes you unique. This will help increase the visibility of your profile so you generate leads and connect with more people.

Common Mistakes People Make in Their LinkedIn Headline

While your headline offers plenty of opportunities, utilize it wisely. There are a few mistakes that people commonly make as they change their headline (or don’t change it at all). These mistakes will make it harder for you to show up in search results or achieve organic connections.

Leaving the Headline on Default

The first mistake people make is simply leaving their headline as it is. LinkedIn automatically provides a default: your current job title and employer. Your headline may look like this:

Sales Representative at John’s Package Store
B2B Marketing Specialist at Imagine Marketing
Senior Account Manager at Creative Film Supplies

While there is nothing wrong with wanting to tell people your position and where you work (especially if you’re very proud of it), there’s a lot of empty space in your headline that you could be taking advantage of. You can still provide your job title and include something after it–the main mistake people make with their headline is not adding anything to it at all.

Leverage your LinkedIn network with Infinity Marketing Group’s LinkedIn marketing service. Learn more here or contact them at info@infinitymgroup.com or at (303) 834-7344 today.

Leaving out Keywords for a Position or Industry

Your LinkedIn headline provides a great opportunity to incorporate keywords so you show up in search results; LinkedIn functions as a search engine and will provide relevant results when people type words into the search box. Profiles that show at the top of results have these words throughout their profile and in certain areas such as the headline.

The more keywords you have, the more times you will appear for different things. For example, the Sales Representative at John’s Package Store will show up in search results for “sales” and “representative,” and if anyone is looking for that specific company, but not for much else.

A key trick is to include the necessary skills for your position or industry in your headline. A sales representative can mention their years of customer service or their success in closing leads. The more that is in the headline, the more chances they have to be found.

As your skills change over time and you move into higher positions that give you more in-depth responsibilities, you can consistently update your headline. If you are looking for new opportunities, include skills you already have or important terms from your educational background. Don’t simply write “seeking opportunities” or “looking to connect” in your headline, because no one searches for those keywords.

The Two Steps to a High-Converting LinkedIn Headline

Great LinkedIn headlines can be broken down into two main parts: keywords, and a short description of the unique value you bring to companies or customers. You have 220 characters to list hard skills you have that are common to your industry, describe specializations, and even invite people to connect.

Incorporate Keywords from Your Industry

Try to include about a half dozen keywords in your headline that provide an overview of your position. You can put these in first, or sprinkle them naturally throughout your description.

If you’re unsure what to include, take a look at the job descriptions for your position. Even if you’re searching for your next role, you can find descriptions of your dream job and include keywords that apply to what you’ve done so far. For example, sales representatives can include keywords such as:

CRM
Outbound calls
Inside sales
High volume
Relationship management

So a sales representative headline may look something like: “Sales representative at John’s Package Store, experienced in customer relationship management and inside sales. Expertly handles a high volume of outbound calls.” Now the headline will appear in search results in several different ways.

While keywords are a great place to start, they are just the beginning to crafting a successful LinkedIn headline.

Illustrate Your Value

Don’t just stuff your headline with keywords–make sure you cohesively present what you will be bringing to the table. Illustrate what you have to offer with results or metrics you’ve achieved in the past. Some numbers to include are your user or customer base, number of years in experience, and quotas you met or exceeded.

The sales representative’s headline from above can be expanded to illustrate their value: “Sales representative at John’s Package Store, 12+ years CRM and inside sales experience | Expert in handling a high volume of outbound calls and closing deals.”

Not only will this show up in several different search results, but you also get much more information than you would from just “sales representative.” With longer descriptions, you can use a line or slash to break up your key points and make your headline easier to read.

Using a Call to Action

If you’re an entrepreneur or leader in your field and you would like to be found by potential prospects, you can further utilize your headline space to encourage people to take action on the services you offer. Focus on the unique value you, and only you, have. Get the reader interested, and direct them to where they may find more information by including a call to action (CTA).

While this doesn’t involve as many keywords, it is another opportunity to use your headline and provides a way to grab interest. Useful CTAs in LinkedIn headlines include:

“Check out my new ebook.”
“Let’s talk! Info below.”
“Sign up for my next webinar!”

Put your call to action at the end of your headline. This way, you describe who you are and what you offer, then provide readers a way to get further information. Typically it directs them to your LinkedIn profile or your own website.

Want to convert your LinkedIn network into a business pipeline? Infinity Marketing Group’s done-for-you LinkedIn service delivers warm leads right to your sales team. Contact us at (303) 834-7344 or at info@infinitymgroup.com to learn more.

Examples of Effective Headlines

You have a lot of options for creating your own LinkedIn headline. The following examples illustrate the different ways you can incorporate keywords, provide value, and include a call to action.

1.) Marketing Specialist at Star Marketing | B2B copywriting and content optimization | Digital strategy | WordPress and Adobe Creative Cloud

This headline focuses on keywords that help expand on the person’s position, which is listed first. The reader gets a quick rundown of the person’s specific skill set and which software programs they are familiar with.

2.) Sales Manager | 20+ years | Contact me to see how I can reduce the amount of time your reps spend on qualifying leads

Rather than showcasing the company they work at or their personal hard skills, this headline focuses on the value the person is able to bring. It ends with an effective CTA.

3.) Customer Success | Team Management | Problem Identifier | Senior Account Manager

This headline bumps the person’s position to the very end, and provides relevant keywords first. This adds context and helps this person appear for specific search queries.

4.) Executive experienced in marketing and customer analysis | Dedicated to developing a solutions-based approach for top companies

This one is great for someone who has been in their field for a long time and may already have a lot of connections. They bring the focus on their passion, and explain what they can do for companies.

5.) SaaS | Product management | Technology and analytics | Graduate, Sorrell College of Business

This is a great headline for someone who has just graduated from college or is otherwise looking for new opportunities. Putting keywords and their area of expertise first, then leading up to the fact that they have a business degree, is much more beneficial than simply saying they are job seeking.

Use LinkedIn to Your Advantage

A specialized LinkedIn headline provides many benefits. By putting in keywords and expressing your value–and simply changing your headline in the first place–you’ll stand out among the crowd. Take advantage of your headline to come up in more search results and to pursue more opportunities for connection.

There’s even more to LinkedIn that you can leverage to expand your network and discover prospects. Infinity Marketing Group helps you drive leads and maximize other opportunities on LinkedIn so you can successfully use the platform for all it has to offer. Contact us today at info@infinitymgroup.com or at (303) 834-7344.