podcast

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J.C. Granger Talks Marketing on EGGS The Podcast

J.C. Granger June 18, 2020

EGGS The Podcast is hosted by co-hosted by Michael “DJ Ontic” Smith, a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group. The podcast focuses on creativity in all forms. More specifically, the co-hosts explore how creative bring their “egg” from coup to table. Our CEO, J.C. Granger, joins them for episode 160 to discuss his journey in the marketing realm.

EGGS The Podcast, Episode 160

Listen to the full episode if you want to hear more about:

  • The Top Marketing Resources
  • Lead Generation Myths
  • The Keys to Running a Successful Business

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What is Digital Marketing?

“Digital marketing” is a broad term. Most things you do on the computer can be considered digital marketing. Think about it like this: companies use graphic design as the outward face of their campaigns or products, so even traditional graphic design can be considered a part of digital marketing.

Now, with the emergence and continued distribution channels that favor video content, video editing is not a part of digital marketing as well. As new technologies are developed, we wouldn’t be surprised to see what we know as “digital marketing” continue to expand its reach.

As far as what we do specifically, Infinity Marketing Group is a full-service digital marketing agency. We focus on providing a depth of solutions to B2B tech companies.

We offer a range of services, including but not limited to:

“I like to know that the impact we have generates million-dollar deals,” Granger says. This is why after 9 years in business, we’ve generated millions in ROI for our clients.

Top Marketing Resources

There are a few marketing resources that every company should be taking advantage of. These tools help you learn more about your sales funnel, which is invaluable in helping you refine your company’s processes.

Make sure that Google Analytics is professionally set up on your website. If you’re an eCommerce site, Google Analytics provides you wire great tools that show you which efforts are driving traffic and how much revenue is generated from each source. If you have an informative business site, Google Analytics allows you to see the funnel for site visitors, helping you to prioritize the highest converting channels.

Each business should also have a marketing CRM tool, like Hubspot or SharpSpring. These tools tell us more about how visitors get to our site, grade your leads, and pull valuable information from website visitors.

These are just two of the many marketing resources that can help companies in all industries grow.

Running a Successful Business

Controlled growth, for agencies, is critical. Many people who start agencies are comfortable with sales. The problem is, it’s not sustainable because there’s no infrastructure to support your clients early in your company’s existence.

On our homepage, you’ll see a client-counter. That’s very purposeful and critical to our success.

For us, slow-and-steady wins the race. Right now, amidst COVID-19, companies who moved too quickly are crashing right now. Our system works because when we take on clients, we build sustainable and growth-focused processes around them. This ensures that we take on the right clients and serve them to our highest potential.

Marketing Strategies by Infinity Marketing Group

Want to learn more about our marketing services? Have questions about something you heard on EGGS the podcast? Each page of our site has a unique, downloadable, and free pdf. If you have questions about how we can help explode your business’ growth, reach out to our team of experts.

Call us at (303) 834-7344 or email us at info@infinitymgroup.com

J.C. GrangerJ.C. Granger Talks Marketing on EGGS The Podcast
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“Doubling Down” A Discussion with Mission Matters Marketing Podcast

J.C. Granger April 8, 2020

“Mission Matters Marketing” with Adam Torres recently spoke with J.C. Granger talks about how the COVID-19 is the perfect time to consider growing your business. Adam Torres is Co-Founder of Mission Matters Media, a media and publishing company dedicated to the needs of business owners, entrepreneurs and executives. Adam is an international speaker, author of multiple books and host of the Mission Matters series of podcasts.

Now is the time to “Double Down” on your marketing and sales effort by stepping up your game and not letting fear get the better of you.

Our very own J.C. Granger, CEO of Infinity Marketing group, recently discussed why it’s important to increase your marketing efforts during times of a crisis to propel a business forward. IMG has been in business for 9 years, specializing in B2B technology companies. We’ve learned plenty of lessons from the beginning of our agency. Having thrived through the recessions in the past, we’ve found ways to become stronger than ever before by “doubling down”.

Mission Matters Marketing: What does it mean to double down?

You and your company have no other choice but to survive during this pandemic. Infinity Marketing Group looks at committing your company’s strategy and upping your course of action in order to prove that you are the strongest, most reliable and knowledgeable in your business and are here to help with your company’s strategy. Every business will need to thrive in the tech industry, which may mean making a huge pivot in your overall marketing strategy.

We create resources for companies that offer help to those that are in need of technology updates and places to get trusted information. Companies are searching for solutions, efforts should turn to reaching out for prospects. Fulfilling tech demands that are needed and fulfilling your customer’s needs online in a tech environment. Many businesses may consider pivoting who they are reaching out to in order to continue thriving and meet the community’s needs.

Software that makes an impact for people, helping their companies and their people get through tough times right now. If you are in the industry that helps people and your company thrives because of your service, now is the time to push out your information, seek out prospects and start with putting your best foot forward. Go above and beyond. Build your credibility. Prove it with testimonials and stories.

Now is not the time to stop advertising and marketing. Do not let uncertainty hold you back from putting your company out there, it could be the next success story on the other side of our crisis.

Prove your loyalty and experience.

Value helping people with full-service. 

Doubling Down with Infinity Marketing Group

We will help deliver marketing products to encourage business growth during this period specializing in:  

We will design your marketing plan with your business in mind. There is no “one size fits all” strategy. Every digital marketing strategy is designed with the goal of self-sustainability in mind. Now is the time to double-down, building up your list of prospects and proving your credibility in your field.

J.C. Granger“Doubling Down” A Discussion with Mission Matters Marketing Podcast