How to Stand Out with SaaS Marketing

How to Stand Out with SaaS Marketing

Successful SaaS marketing, or Software as a Service, does not follow the same marketing model as a one-and-done software purchase does. The SaaS business model depends on a much different approach to customers, lead generation and sales conversion. Because of the way...
Engaging Social Media Followers in the Tech Industry

Engaging Social Media Followers in the Tech Industry

Getting your social media followers to engage with your content when you’re a tech company can be a lot like trying to get middle-school students to like math. What your content is providing them can be incredibly necessary but, especially when it comes to B2B focused...
Running Social PPC Campaigns for the Tech Industry

Running Social PPC Campaigns for the Tech Industry

If your online sales funnel is a bonfire, pay-per-click marketing (PPC for short) is the starter stick. Social PPC campaigns act as a quick, fast-burning source of traffic to help the other parts of your funnel get moving. Pay-per-click can get you in front of your...
How Tech Companies Can Improve On-Site SEO

How Tech Companies Can Improve On-Site SEO

SEO: Three simple letters that seem to confuse the hell out of even the most internet savvy tech marketer. But on-site SEO, or search engine optimization, can be simplified once you understand how search engines find and serve pages to their users. Search engines are...
Social Media Influencers, The FTC and You

Social Media Influencers, The FTC and You

Over the last several years, social media influencers have become a viable channel for marketers of all types to bring their products to market in ways that were previously unattainable. The FTC has also observed this explosion of opportunity and has shot a few arrows...