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Top 15 Email Marketing Questions Answered

Email marketing can be confusing and intimidating. When done correctly, however, email marketing connects your business to customers and boosts sales. From growing a subscriber list to best practices, we’ve answered the most common email marketing questions to help you develop a successful strategy. 

1.) Why is Email Marketing Essential? 15-email-marketing-questions-answered-www.infinitymgroup.com

Even with the rise of social media, emails remain the best way to reach a large number of people directly–an email campaign connects with three times more people than Twitter and Facebook combined. Unlike creating a blog or posting on Facebook, sending an email allows you to ensure that many customers see your content, even if it is just the subject line and name of your business. 

On top of that, you’ll be able to release timely content, create highly targeted messaging, and monitor your campaigns. It’s easier to measure the performance of emails, and you can make small changes to increase engagement. Having an email marketing strategy is essential no matter your industry. 

2.) How Can I Tell if my Email Marketing Strategy is Successful?

The best way to tell whether your strategy is improving your business is to establish clear goals and keep careful track of the performance of email campaigns. What is your email marketing goal – to boost sales? To drive more traffic to specific landing pages on your website? Determining your end goals will help you build a successful strategy. 

Then, there are common email marketing metrics you can use to determine how your campaign is performing. Two of the most important metrics are: 

  • Open rate: The number of people who open a specific email out of the total number of subscribers you sent it to. 
  • Click-through rate: The number of times a link within your email is clicked on out of the total number of subscribers the email was sent to. 

3.) What’s Considered a Good Open Rate and Click-Through Tate?

It’s helpful to know the numbers you should be aiming for. According to Mailchimp, the email open rate on average across all industries is 21.33%, and the click rate on average across all industries is 2.62%. You can also conduct research on your specific industry to find averages for companies like yours, which will provide a useful baseline. 

These numbers also help you set realistic goals; some opens at all may be a great achievement if you are just getting started. It all depends on how you and your team measure success. 

4.) How Do I Get Potential Customers to Open My Emails? email-marketing-questions-www.infinitymgroup.com

To ensure your emails are opened, offer the type of content your customers are most likely going to be interested in reading. One of the best practices to email marketing is to fully understand your audience–what type of deals are they looking for? How often will they be making a purchase from you? Familiarizing yourself is the first step to crafting engaging and timely content. 

You also need to ensure you grab people’s attention in the first place with an intriguing subject line that’s eye-catching and encouraging. 

5.) How Do I Craft a Great Email Subject Line? 

Writing a great email subject line is easy once you fully understand your customers and you’re knowledgeable about subject line best practices, such as: 

  • Your line should be 50 characters or less, and a general rule of thumb is to aim for 10 words or less. 
  • Include numbers and lists to promise a quick read. 
  • Tap into customer’s emotions; create a sense that time is running out on certain deals, or promise exclusive content that only certain people will gain access to. 
  • Ask questions to open a dialogue.
  • Use punctuation and emojis to catch attention–but only one or two at a time

6.) How Do I Get People to Click On Links I’ve Put Into My Email? 

An effective method to encourage subscribers to click on content in your email is to include CTAs (calls to action). These are quick, simple instructions that provide readers the next step and explicitly describe the action they should take, such as “Click Here,” or “Shop Now!” CTAs clear up confusion and add urgency to any exclusive or intriguing offers you are providing. 

7.) Are There Any Other Email Marketing Metrics I Need to Know? tips-for-email-marketing-www.infinitymgroup.com

A combination of email marketing metrics will help you set goals and truly measure whether your strategy is working well for your business. Foundational email marketing metrics include: 

  • The acceptance rate, or rate of email deliverability. This is the rate of an email being successfully delivered to a person’s email address. Sometimes emails are bounced (rejected) by servers. Other times, people delete the email address they originally used to sign up. 
  • Spam reports: This is how many times people who received your emails marked them as spam or junk mail. 
  • Unsubscribes: How often recipients ended up unsubscribing from your list completely. 

Your email marketing strategy will likely involve several metrics. For example, you might aim for a high open rate and a low amount of spam reports. 

8.) How Often Should I Email My Whole List? 

While the frequency of your emails will depend on a number of factors, a general rule of thumb is that sending too many will cause your readers to unsubscribe. The trick is to figure out what “too many” is for your business, and to find your email marketing strategy’s sweet spot. 

It’s a safe bet that your subscribers will not like daily emails. According to Smart Insights, the average rate of successful email frequency is 1-2 a week. To find your company’s sweet spot, you can run tests and analyze the performance of different frequencies, then continue with the number that brings you close to the metrics you are aiming to achieve. 

9.) Is There A Time and Day I Should be Sending Emails? email-questions-www.infinitymgroup.com

The answer to this question is the same as email frequency – it depends. There is no universal time and day that’s been identified as “making an email campaign successful.”  For example, according to Mailchimp, Tuesdays and Thursdays between 2-5 PM is the ideal “send” time best. But a study conducted by Wordstream determined that early mornings on Thursdays were better.

One of the biggest factors for your perfect time and day is whether you are a B2B or B2C business. Take into consideration when your subscribers are likely to see and open your email. For B2B, that’s likely during the workday. Since your specific audience will respond differently, it’s best to conduct experiments and study your own data to determine the best time and day for your business. 

10.) How Can I Test My Emails to See What Works Best? 

People will open emails for different reasons. Most of the time, it’s based on a person’s preference or a particular and immediate need that they have. It is possible for you to run tests on your emails to understand which factors–subject lines, images, content, even layout– work best so your campaign hits the metrics you’re looking for. 

An easy way to accomplish this is to perform an A/B test, a simple experiment that allows you to compare two versions of one variable and determine which is more effective: 

  1. Create two emails that are similar in every way except for one factor (a different subject line, sent at a different time, different email body, even differently-colored call to action buttons).
  2. Send the emails to subscribers who are randomly selected. 
  3. Observe which email performs better according to the goals you’ve established. 

The more you test your emails, the more you’ll come to understand your subscribers’ preferences. It’s a simple but effective way to establish successful email campaigns. 

11.) How Do I Segment My Emails? 

Once you’ve run A/B tests, it is possible to segment your subscriber list so that certain people get certain emails and your marketing is tailored to specific preferences. For example, you’ll be able to send one email in the morning to certain people, and one in the afternoon to others. Breaking it up in this way can boost your overall rates. 

Many email platforms allow you to manually segment subscribers based on specific factors. Interestingly, you could also use an algorithm to tailor your marketing campaign. 

12.) Are There Tricks to Getting More Subscribers? www.infinitymgroup.com-email-tips

Growing a great list of subscribers takes time, and the best method is to grow your list organically. Start with current, past, and potential customers; this will be the largest aspect to your list. Branch out from there and make sure people have chances to sign up for your emails through boxes and other opt-in opportunities on your website and marketing materials. 

Keep in mind that having a large number of subscribers doesn’t automatically mean your email campaigns will be successful. The key is to have the right people on your list–qualified leads who will actually open your emails and click through them. Even a small list of subscribers can be prosperous if those people consistently engage with your content. 

13.) Are There Any Email Marketing Laws I Should Be Aware Of? 

Yes. Your emails do actually need to be in compliance with the law. It may seem intimidating, but these laws were mainly put in place to protect against unsolicited advertising and spam. While each country has its own laws dictating what email marketers can and can’t do, the main law for the U.S. is the CAN-SPAM Act. 

If you are using email marketing for commercial purposes, CAN-SPAM requires that you: 

  • Don’t include deceptive or misleading information in your subject lines and headers.
  • Disclose that your message is an advertisement.
  • Include a valid physical address so recipients can see your location. 
  • Include a link to opt-out in every single email so people are able to unsubscribe.
  • Honor unsubscribe requests in a prompt manner and never email the person again unless they opt back in.

14.) What Are Some Other Email Marketing Best Practices? B2B-email-questions-www.infinitymgroup.com

One of the main best practices is to avoid coming across as spam, but there are other things you can do to ensure your email marketing resonates with your customers: 

  • Keep it short and simple. People get dozens of emails each day and don’t have much time, so try to convey your message as quickly as possible. 
  • Communicate your intentions when asking people to subscribe so they understand what they are signing up for. 
  • Remember that sending too many emails will cause people to unsubscribe. 
  • Personalization is key to engagement, so take your time getting to understand your audience and make sure your emails are tailored to their needs and preferences. 

15.) What Makes an Email “Good”? 

This is another email marketing question where the answer simply depends. What makes an email “good” for your business relies heavily on your own practices and standards. For one company, a good email may be one that performs to the expected metrics. For another company, a good email is one that appeals to their customers and brings a boost in sales. Other companies may value high-quality content that simply teaches subscribers something new. Your own expectations and standards will determine the success of your email marketing. 

Developing Your Email Marketing Strategy for Success

There are no dumb email marketing questions; it’s a complicated business strategy that takes time and practice. Success depends on a variety of factors, and an important takeaway is to test and monitor your campaigns to determine what works the best for your business. Make sure you adhere to best practices and established laws.

If you have further questions about email marketing, Infinity Marketing Group can help.

Rachel NoallTop 15 Email Marketing Questions Answered
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How to Leverage LinkedIn Publishing to Increase Your Authority

Millions of businesses are established on LinkedIn to connect with potential prospects and generate leads. If you aren’t using LinkedIn to post content, however, you’re not taking advantage of all that the networking platform offers. LinkedIn has its own publishing tool that is a powerful feature for connection, which you can use to develop your company’s professional identity.

Whether you post articles weekly or like and comment on other people’s posts, the more active you are on LinkedIn, the more you’ll be rewarded for it. There are many benefits to gain from understanding how LinkedIn can work for you. Leveraging LinkedIn publishing will help expand your engagement with customers and increase your brand’s authority in your field. 

Benefits to Leveraging LinkedIn Publishing 

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Publishing high-quality content is a great way to stand out on LinkedIn and provide value to the community. Once you begin to use the publishing platform, your network will view you as an authority. The more content you publish, the more you’ll add to your brand as people become familiar with your business.

You’ll also gain access to another distribution platform for your company’s content. You can reach people you would not otherwise be able to connect with, and LinkedIn allows you to view analytics for each article you create so you can gain insight into how readers are engaging with your posts. By using LinkedIn, you can expand your authority and measure what type of content works best for your business. 

LinkedIn Rewards You for Being Active 

LinkedIn is all about connecting with people. The more active you are on LinkedIn, the more opportunities you have to find new leads and make new connections. Each piece of quality content increases your visibility to other industry experts and potential customers. And it’s not just about posting – any time an article is liked or commented on, this activity is recorded. 

LinkedIn also has advanced search functions that allow users to search for specific keywords. Incorporating keywords into your content will help bring you to the top of these search result pages. If you’re active on the site, the more visible you will be in these search results. This helps set you apart from the thousands of other businesses that currently use the platform. 

Increased Engagement with Your Content

On LinkedIn, you may find that it’s easier to have people like or comment on your posts than elsewhere (on your personal website’s blog, for instance). That’s because anyone on LinkedIn can see and follow your posts; you can gain engagement outside the limits of your immediate network. The “follow” button allows anyone to stay updated on what you’re posting, so if you publish content on a regular basis, you’ll slowly build up a following. 

Once you’ve published, you can share your article in a status update. Include hashtags in your status; not only does this give readers more of an idea of exactly what the article is about, but people can also follow individual hashtags such as #sales and #creative. Content with those hashtags will automatically appear in their feeds, and it will come up in search results when someone searches for a specific hashtag. This is a great way for you to connect with even more prospects. 

Google Indexes LinkedIn Publisher Posts

The articles you publish on LinkedIn will be indexed by Google, which means that when people search for keywords in Google’s search engine, your LinkedIn post will appear in the results. This is one of the most beneficial features to LinkedIn Publisher, as people don’t have to be logged into the platform in order to see your content. 

This also makes it easier to rank highly in search results. Naturally, a popular and well-established site such as LinkedIn will be listed at the top of a search page. Your business website may not be able to rank as well on its own. In many cases, your post on LinkedIn will appear in search results before your own website, so use Google indexing to your advantage and optimize your content.  

Best Practices for LinkedIn Publishing 

You can write about whatever you want and publish it on LinkedIn, but there are a few tips that will help your content find success on the platform. Keep these best practices in mind as you use the LinkedIn publishing tool: how-to-leverage-LinkedIn-publishing-www.infinitymgroup.com

  • Remain professional. Your personality can come through so your content is genuine and resonates with readers. Remember, however, that LinkedIn is for business professionals. Be yourself, but craft stories and advice that are appropriate for a work setting. 
  • The ultimate goal is to add value. Avoid being overly promotional with your content; instead, provide your reader with new insights and focus on information that will improve the community as a whole. 
  • Ensure your content is tailored for LinkedIn. Be clear and concise with your information, write on timely topics, and make sure the layout is reader-friendly. This includes breaking up your content into smaller chunks or lists so that it is more easily readable. 
  • After you post, remember to engage with your readers and connections. LinkedIn makes it easy to interact with your connections. Reply to comments on your post and ask people to follow you for more updates, news, and tips or tricks. Keep track of which articles tend to be liked or commented on the most. 
  • Stay consistent with your brand. Publishing on LinkedIn requires a few tweaks, but you shouldn’t present content that is completely different than what you otherwise have on the internet. Keep your tone and style consistent with what’s on your business’s website. 

Types of Content to Post 

Originally, LinkedIn Publishing was intended for long-form articles, but currently, LinkedIn promotes short-form articles as well as other types of media such as videos. Shorter posts are a great way to get started if you are hesitant about creating content on LinkedIn. It’s not easy to put yourself out there online, and the professionalism of LinkedIn can be intimidating. 

Try to think of LinkedIn users simply as people who you want to reach out to. Your content should be professional, but it can be personal, too. Take personal experiences and craft a story about what you learned, positioning your lesson in a way where the reader can relate. If you regularly provide quality and helpful content, people will notice. Eventually, you’ll find what works for your readers and what types of content speaks to your audience effectively. 

Another easy way to start posting on LinkedIn is to create articles that are based on the content you have already published on your website. This is known as “repurposing” content, and it’s a highly useful strategy to take advantage of. 

Using LinkedIn to Recycle Old Content Linkedin-publishing-tips

To truly leverage LinkedIn publishing, use it to repurpose content from your website. Consider LinkedIn as a distribution channel that you can take advantage of to get more eyes on your content and connect with a broader audience. 

When you recycle old content on LinkedIn, be careful; you can’t just copy and paste, you will have to re-spin it. There are a few tricks you can do: 

  • Split a long interview or article from your website into a series of individual posts. 
  • Turn key points of a popular blog post into polls or quotes. 
  • Make an infographic to present crucial information in a new way. 
  • Otherwise, tweak your content to match your LinkedIn audience. 

There are lots of different ways you can repurpose content, but keep in mind that this strategy works best for evergreen content (optimized content that continues to stay relevant). Some other best practices to stay mindful of include:

  • Wait a couple of weeks after the original publishing date to repurpose your content on LinkedIn. 
  • Stay consistent with your established online brand. 
  • Include links to your website in the article so you drive traffic. 
  • If you create a series, link to each one so people can easily read the entire series. 
  • Promote your content multiple times to your network.

Leverage LinkedIn Publishing to Benefit Your Company 

If you are using LinkedIn simply to host your company’s profile, you may be missing out on big opportunities to increase your authority and build a following. By leveraging LinkedIn’s publishing tool, you can create fresh content or repurpose popular content from your own website to gain leads and have more exposure. LinkedIn makes it easy to engage with other people, rewards you for being active, and maximizes your distribution. 

Once you make the most out of your opportunities on LinkedIn, you’ll find that it gets easier and easier to grow your reputation and your audience. Looking for more ways to use LinkedIn publishing to grow your business? Infinity Marketing Group can help you build your messaging to drive leads.

Rachel NoallHow to Leverage LinkedIn Publishing to Increase Your Authority
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Email Subject Lines: 10 Best Practices to Increase Open Rates

In email marketing, a crafty, engaging subject line is your key to catching people’s attention. This line is the first impression you’ll make on readers; in many cases, it’s more important than the actual body of your email, because all the effort you put into creating an excellent email doesn’t matter if it goes unopened in the first place. 

The goal is to hook readers so they click on the subject line and open the email. The more times your email is opened, the better the open rate–which is the number of people who actually opened your email out of the total number of subscribers you sent it to.

How can you create eye-catching, successful subject lines and avoid coming across as potential spam? Incorporate these best practices into your subject lines to make them stand out and ultimately increase your open rates. 

Email Subject Line Best Practices

1.) Understand Your Audience email-subject-lines-and-open-rate-www.infinitymgroup.com

Like many other aspects of digital marketing, it’s essential to be familiar with your audience as you create email subject lines. This familiarity will set your tone and help you cater to specific interests. It’s possible to use funny or shocking email subject lines (ones that use puns or make a jolting statement), but these run a lot of risks and you have to know whether your audience will be receptive to them. 

You can also personalize subject lines by using an individual’s first name. Or, utilize retargeting to provide a specialized offer on items that a customer may have looked at or purchased previously. Take time to understand what style, language, and offers your audience will find attractive.

Examples: 

  • Mary, thanks for participating
  • More art classes offered in your area 

2.) Keep It Short and Direct

People are busy. Your message should be short and sweet, providing as much information as possible. Keep in mind that most subject lines need to be 50 characters or less, and ones that have 4-7 words have a higher open rate. Even subject lines with just a few words can attract readers. 

Examples: 

  • How are things going?
  • Top suggestions for this week 

3.) Use Punctuation and Emojis Sparinglyemail-subject-lines-and-emojis-www.infinitymgroup.com

Punctuation and emojis are great tools to make your subject line stand out and break up the normal text. However, use them sparingly; excessive emojis may alienate some readers, and make sure the ones you use truly are relevant to your subject or sale. Exclamation points can help you emphasize your message, but more than one or two can also be off-putting. 

In fact, MailChimp conducted a study that found 3 punctuation marks and 1 emoji is the general limit for a subject line.

Examples: 

  • Remember–sale ends today!! 
  • Reasons we 💚  St. Patrick’s Day 

4.) Include Numbers and Lists 

There is a reason why “Top 10” blogs are so popular. Listing content helps break it into smaller and more readable chunks, promising an easy and quick read. It also generates curiosity, as people want to see what the #1 thing is. This trick can work in your subject line. 

Another way to include numbers in your subject line is to use a statistic. This additionally provides insight and straightforward information. 

Examples: 

  • The easiest 7 dinners that kids love 
  • 70% of people buy their gifts last minute 
  • Our top 10 lipsticks for fall 

5.) Take Advantage of FOMO

The fear of missing out is very common. A great marketing strategy is to tap into this fear and other scarcity tactics such as putting a time limit on a sale; this provides incentive and a sense of urgency. Emphasize this urgency in your subject line with numbers and exclamation points. 

Examples: 

  • 50% off jeans. Today only!
  • 10 spots left, reserve your place now. 
  • Free shipping! (48-hour offer)

6.) Tap Into Positive Emotions 

You don’t have to necessarily make your readers fearful in order to get them to open your email–there are plenty of positive incentives to tap into as well. For example, people enjoy being on top of the latest fashions and trends. An email promising a sneak-peek into something that’s up and coming can get a high open-rate. 

Or, offer great incentives that subscribers can’t pass up. This might be exclusive content, the chance to win something, or a free trial. People are likely to open the email just to get more information on the offer. 

Examples: 

  • An exclusive look at our new features 
  • Our predictions for trends in 2021

7.) Ask A Questionquestions-in-email-subject-lines-www.infinitymgroup.com

Posing a question immediately engages your subscribers. Rather than simply stating something, you open the opportunity for conversation. Open-ended questions that don’t simply have yes-or-no answers pique a customer’s curiosity. 

Examples: 

  • How’s your new laptop? 
  • How much chocolate is too much? 
  • What’s next for remote workers? 

8.) Include a CTA 

A CTA (call to action) is another marketing strategy you can use in your email subject line. These are quick, simple phrases that tell the reader the action they should take. They express urgency and are very direct. Following with exclamation points enhances the impact (but remember to use only one or two). 

Examples: 

  • New expert webinar. Reserve your spot now! 
  • Subscribe now for daily beauty tips

9.) Go Local 

By using location-specific language, you show subscribers that you’ve done your research; you’re familiar with their vicinity and have information or offers that apply to their unique circumstances. It’s an extra step to personalization that can do the trick–many people open emails like this just because they are interested in seeing what’s happening in their local area. 

Examples: 

  • The best new restaurants in Los Angeles 
  • Join us at Millennium Park in Chicago  

10.) Test Your Subject Lines 

One of the best ways to learn if your subject line is successful is to run an A/B testing campaign. A/B testing is a simple experiment that compares two versions of one variable and determines which version is more effective, depending on a subject’s response. 

In this case, your experiment will involve creating two emails that are similar in every way except for the subject line. Send them to randomly selected subscribers, then observe which email gets opened the most. This tells you what subject line appeals to your readers and how even a small difference can make a big impact on open rates. 

The more you run A/B testing on your subject lines, the more you’ll begin to understand your audience and their interests or preferences. It’s a simple yet effective way to familiarize yourself with subscribers and create successful email campaigns. 

How Increasing Open Rates Helps Your Business email-subject-lines-www.infinitymgroup.com

Generally, the higher your open rate, the bigger your outreach. In combination with other marketing strategies and metrics, this helps to enhance sales. Open rates are an essential metric because they are a good indication of your engagement with your subscribers. If your open rates are very low, you may be sending too many emails or not doing enough to encourage readers to open them. 

A great technique to boost open rates is to create great email subject lines that connect with your subscribers’ interests and hook them into finding out more. Create a few experimental subject lines by incorporating the best practices listed above. Run A/B testing to see which ones get the most open rates, then base your email subject lines on what’s successful. 

Need to further develop your email marketing strategy? Infinity Marketing Group can help you target your emails to boost your ROI.

Rachel NoallEmail Subject Lines: 10 Best Practices to Increase Open Rates
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Create a Custom LinkedIn Background on Canva in Three Steps

Having a LinkedIn profile is an essential aspect of professional networking. Whether your profile is personal or for your business, LinkedIn helps you connect with others in your field and potential employers or customers. The goal is to engage with as many people as possible. Since LinkedIn has hundreds of millions of users, it can be difficult to stand out. Luckily there are a few tricks you can use to grab people’s attention and encourage them to browse your profile. It begins with creating a custom LinkedIn background that’s eye-catching and engaging. 

Creating a Custom LinkedIn Background with Canva

When someone looks at your profile on LinkedIn, one of the first things they’ll see is your background. LinkedIn provides a default picture for this background when you first sign up. Although many people simply keep this placeholder, it doesn’t provide any useful information. Creating a custom background will help you utilize this space for branding and connection. 

You can personalize your background with Canva, a free design program. Canva helps you build a professional and high-quality LinkedIn background in three easy steps: 

1.) Select the Perfect Template 

In Canva, you’ll have hundreds of templates for LinkedIn backgrounds to choose from. You’ll find templates for every industry and theme, so you can find one you like and match your profile’s background perfectly to your career or business. 

creating-a-custom-linkedin-background-www.infinitymgroup.comRemember, LinkedIn is a network for professionals. Regardless of your industry, you’ll want a high-quality background that highlights your professionalism. Keep in mind these best practices as you create your LinkedIn background: 

  • The simpler, the better. Stick with minimal text that provides a quick and specific message.
  • Use high-resolution images. These won’t blur or become pixelated. 
  • Ensure your background fits the theme of your brand. If you’re creating a business profile, match it to your business’s website.
  • You can use colors and images to grab people’s attention, but keep things friendly and professional. 
  • Your LinkedIn background will be in a shape that’s a lot wider than it is tall, so be mindful of this space as you complete your design.

2.) Choose Your Images and Other Features 

Canva offers hundreds of thousands of pictures for free that are easy to insert into your template. You can also insert a photo you’ve taken yourself or images that you’ve found that are licensed for open usage from Google Images. Make sure you use images that are high resolution (or more than two megapixels). 

Canva also provides illustrations, graphics, and image filters. You can experiment with font combinations, color schemes, and the layout of your template as you settle on a LinkedIn background that’s professional yet uniquely you. You’ll be able to further personalize by adding branding elements, your company logo, and more. 

One of the most important factors to remember is that an area at the bottom of your background, a small half-circle, will be blocked by your profile photo. Like the rest of your profile, you should have something professional here that creates a strong first impression. Use these tips for a professional profile picture: 

  • Take a headshot–a photo that includes your head, neck, and top of shoulders. 
  • Dress professionally. Consider what you would wear to work or for an interview. 
  • Keep it simple. It should be of only you–no group photos or pets. Make sure you’re standing against a solid background such as a white wall. 

3.) Get Ready to Upload to LinkedIn

The required dimensions for your LinkedIn background is 1584 pixels by 396 pixels. Keep in mind that you may have to click “customized dimensions” and make sure your background will be compatible. Even if you are using a template on Canva, check your dimensions just in case. creating-a-linkedin-background-www.infinitymgroup.com

Save your background as a .png or .jpg so you’re able to upload it to LinkedIn. Add your professional profile picture, then tie your profile together with a dynamic headline–which is the description following your name that describes who you are and what you do.

LinkedIn provides another default here: your headline will automatically list your current job title and employer. You can customize it, however, to make a powerful and creative statement about your expertise, achievements, and what you have to offer. This is another opportunity to stand out. 

Crafting a Successful LinkedIn Profile 

Canva makes it easy for you to shine on LinkedIn with customized backgrounds. By strengthening your headline and adding a professional profile picture, you’ll be able to use your comprehensive LinkedIn profile to promote your business or personal brand to as many people as possible. 

Now that you know all about creating a custom LinkedIn background, do you need more advice on LinkedIn marketing? Infinity Marketing Group’s LinkedIn lead generation strategy helps your business drive leads and close sales. Learn more!

Rachel NoallCreate a Custom LinkedIn Background on Canva in Three Steps
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Email Marketing Frequency: How, When, and Best Practices

A common problem that many businesses, big and small, grapple with is how often they should be emailing their customers. When does it become one too many emails? 

You don’t want to annoy customers and unwittingly make them unsubscribe from your email list. On the other hand, you don’t want to let your customers disengage or go so long without communication that they end up forgetting about your products or brand.

The key to email marketing that every business needs to evaluate for itself is its successful email cadence (another term for email frequency). You can find the “sweet spot” for your business by using metrics to judge how your email marketing campaigns perform, basing frequency on customer lifecycle, and segmenting your subscriber list. 

This all helps you determine the perfect number of emails you can send per week on average to maximize conversions without losing subscribers.

Common Metrics for Email Marketing

Email marketing involves campaigns that are sent out in bulk to your subscribers. These are different from the automated emails that customers receive when they make a purchase, such as order confirmation or notifications about an abandoned cart. 

Email marketing is tailored, triggered messaging that is sent to specific subscribers on your email list—not everyone. The content that goes into your campaigns will be carefully selected or even personalized. click-rate-email-marketing-frequency-www.infinitymgroup.com

A successful email marketing campaign involves more than simply preventing customers from unsubscribing. You can measure the performance of your campaign using two common metrics:

  • Open rate, which is essentially the number of people who opened a specific email, out of the total number of subscribers who received that email.
  • Click rate, also known as click-through rate. This measures how many people clicked on the links within your email—through an image, hyperlink, or call to action (CTA). To calculate your click rate, divide the total number of clicks a specific email gets by the total number of subscribers who received that email.

Other important metrics include how many sales your email campaign generates and your unsubscribe rate. Keep in mind that typically your email marketing strategy won’t be determined by one metric alone, but rather by several of them. 

How Often to Send Emails

A good rule of thumb for email cadence, in any industry, is that as you increase email frequency you’ll begin to follow a curve of diminishing returns—studies have shown that a high number of emails is the #1 reason why people unsubscribe. 

What this means is that at some point, you’ll send too many emails and your customers will disengage. The key is to figure out what that point is for your business.

Generally, people do not like daily emails. But how many messages per week is too much? According to Smart Insights, the average sweet spot for companies tends to be 1-2 emails per week. 

To determine your business’s optimal frequency, you can run tests to find the best number. Split your email list into three groups:

  • One is a control that will receive two emails per week. 
  • One is a test group that gets one email per week. 
  • The last is a test group that gets three or more. 

Send emails over several weeks and analyze which number tends to generate the metrics you need. 

A great way to get started is to identify the specific goals you are aiming for. Are you trying to boost your open rate? Do you need to enhance traffic to your website? Your goals will determine the specific metrics you use and how you’ll consider an email campaign to be successful. 

What’s considered a “good” open rate or click-through rate, anyway? According to Mailchimp, the average open rate for all industries is 21.33% and the average click rate for all industries is 2.62%. 

You can also find the averages for your specific industry. These averages provide a helpful baseline for you to aim for.

Basing Email Marketing Frequency on Customer Lifecycle

An important factor to consider when adjusting your email cadence is the typical lifecycle, or purchase cycle, of your customers. If your customers don’t make purchases that often, inundating them with constant emails will likely cause them to unsubscribe. If your customers make frequent purchases, you can send more emails to retain their attention and engagement, without as much risk.

For example, fashion brands have a quick customer lifecycle because clothing is very frequently purchased. Clothing companies can get away with sending emails several times a week. 

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Other industries, such as technology, have a much shorter customer lifecycle. Tech companies need less email frequency and should try not to inundate their subscribers with emails.

Generally, the customer lifecycle goes through five stages, from before to after someone completes a final purchase:

  1. Reach; during the first phase, you develop an awareness of your brand with potential consumers.
  2.  Acquisition; you contact customers directly with relevant messaging so they fully understand your brand and what you have to offer.
  3. Develop; after the first purchase is completed, you develop a relationship with the customer by keeping in constant contact.
  4. Retention; customers return and purchase again as you satisfy their needs and continually send relevant messaging.
  5. Advocacy and loyalty; over time your customers will tell their network, friends, and family about your services or products. They become brand advocates as they continue to make their own purchases.

Segmenting Your Subscribers

Once you’ve identified your customers’ lifecycle, the next step is to segment your subscribers. 

Not every customer is the same—people will respond to email campaigns for different reasons, so tapping into these reasons can help your campaigns be successful. Give customers a personalized experience of your brand by delivering emails that are tailored to their needs and interests, or even their engagement level.

For example, most subscribers won’t open every single email you send—but that doesn’t mean they’re not interested in your brand. They may have less time to read emails, prefer top offers, or only purchased something from your website as a gift. They’ll still engage, just not as often. Unfortunately, if you don’t segment your email list, these types of subscribers will bring down your overall rates.

It’s possible to tailor your marketing campaigns so you can send different emails to different customers. Many email platforms make it easy to manually segment customers based on certain factors. Or, you can use an algorithm to complete this for you. 

By segmenting your list, you’ll be able to send those top offers to targeted customers or slow the email frequency down specifically for the subscribers who don’t look at your emails very often. All of this depends on the collection of data and careful analysis, so be sure to monitor your campaigns.

Tips to Boost Engagement with Emails

As you adjust your email marketing frequency and figure out what’s right for your business, there are more things you can do to help ensure its success. It’s important to maintain your relationship with your subscribers, and aim to turn them into long-term, loyal customers. 

Increasing engagement with the emails you send can make all the difference and bring those open and click-through rates you’re looking for. In this case, it’s all about quality content. 

Email Subject Lines

An attention-grabbing subject line increases the chances of your email being opened in the first place. For your subject lines, create a sense of urgency, ask your subscribers a question, or give them a special offer. In the content of your email, include a strong CTA to follow up on your subject line and further motivate customers to take action by clicking on the email.

Personalized Promotions

You can also personalize promotions and offer content based on a customer’s previous purchases. Depending on your industry, this may not simply be a suggestion to buy a product again. You might offer helpful hints for getting the most out of the software they purchased, or highlight an important upgrade so your customers have the best and newest versions of their tech. 

If it’s their very first purchase from you, start by sending an engaging welcoming email. This establishes a good relationship right off the bat and gives you an opportunity to introduce what type of emails they can expect, increasing chances of engagement in the future. 

Email Marketing Best Practices

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As you get started with email marketing or adjust the email cadence you have already established, here are some things to keep in mind:

  •   Remember that the number one reason customers unsubscribe is because they’ve received too many emails.
  •   For most businesses, sending 1-2 emails a week is ideal. This is an especially helpful baseline if you are just getting started.
  •   Communicate your intentions with customers as early as possible. They should know what they’re signing up for—are you going to send monthly newsletters? Do you host weekly webinars? If this is clear from the beginning, the number of emails won’t be as surprising—or annoying—to your subscribers.
  •   Personalization is often the key to engagement. Even addressing the subscriber by name can make a huge difference in whether your emails are opened or clicked through.
  •   Since the best average number of emails per week for your business depends on a number of factors, make peace with the fact that it may take a while for you to find that successful email marketing frequency.

Ready to Improve your Email Strategy?

It is possible for every business to find its sweet spot when it comes to email marketing frequency. Once you’ve analyzed the performances of your email marketing campaigns and settled on your perfect number, stay up to date not only with changing technologies but also with your customers and their needs. 

Your email cadence may need to change over time—or you may be able to hone the exact number down further with new analytics. What works once may not work forever, so keep monitoring your campaigns and their results, and keep collecting data so you can improve your email marketing in the future. 

Need help developing your company’s email marketing strategy? Learn more at [https://www.infinitymgroup.com/]

Rachel NoallEmail Marketing Frequency: How, When, and Best Practices

J.C. Granger on The Hot Mic @ Arch DevOps Podcast

Our CEO J.C. Granger joins The Hot Mic @Arch DevOps podcast to talk about marketing at scale. In 2020, messaging means everything. J.C. discusses automation and creating lead-generating messaging on his favorite platform, LinkedIn

The Hot Mic @ Arch DevOps is hosted by Michael “Fritz” Fritzius. The podcast shares the story of business owners, the hurdles they face, and how they began pursuing their passions. 

Listen to the Full Episode Here

On Infinity Marketing Group’s Concentration 

We focus on B2B SaaS. […] Software makes the world go round and you get the right combination of stuff you can buy and use, you can do the same amount of work as 100 people if you only have 20. I took my passion and turned that into our target market. B2B tech is our jam. 

With COVID, we’ve dialed in and focused on our LinkedIn B2B lead gen eco-sphere more than anything recently. We’re still doing all the services that we use to, but now we’re doing that in the context of B2B leads on LinkedIn. 

On His Upcoming Book 

A chapter that I wrote in a recent business book discusses marketing during a crisis. This gave me the idea to write an entire book on the topic, which I’ve started. It will be called Crisis Marketing: How to Survive & Thrive During Pandemics, Bubble Bursts, & Corporate Scandals

Marketing has changed completely. For example, if you’re starting an SEO campaign, it’s going to take nine months before you see any results. Right now, more companies don’t have nine months, let alone nine weeks. […] If you stick with the old way, you’re a ticking clock about to run down to zero.

Has Messaging Changed?  

First, you have to instill that initial trust. You’re here today, but what about tomorrow. Right now, it’s about making people feel safe – that you’re here to stay. 

This is what we did, and what we helped our clients do. 

For example, if one of our clients is a software company that does proposal documents. We want to make sure that not only are we reaching out to the right people, but that the messaging shares that you’re surviving. We want to establish certainty for our clients and their leads. 

The advice that I’m giving to everyone: Take whatever has the fastest results, even if they’re not the biggest results, to instill confidence in your target market. 

Tune in to the full episode of The Hot Mic @ Arch DevOps Podcast for more marketing insights!

Have questions about our lead generation services? Reach out to me on LinkedIn

Rachel NoallJ.C. Granger on The Hot Mic @ Arch DevOps Podcast
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#BeRealShow Podcast: J.C. Granger Gets Real About The Future of BizTech

The Be Real Show Podcast invited our fearless CEO, J.C. Granger, to be a guest on the podcast. In episode #255, J.C. discusses creating sustainable marketing systems and infrastructure, generating ROI, and making room for the option to sell your tech company. 

Be Real Show podcast focuses on helping ad agencies, PR firms, digital agencies, and marketing consultants with business and social strategies.

Listen to the full episode on Apple Podcasts or Stitcher

Infinity Marketing Group exclusively helps SaaS & Tech companies grow their businesses faster by developing proven digital marketing strategies and campaigns.

I know how hard it can be to grow a company. Most of the time, it feels like you’re throwing money out the window and seeing no return. When Infinity Marketing Group was started, I wish I had someone to guide me in the right direction. 

Our goal here at Infinity Marketing Group is to be the resource for you that I wish I had for myself years ago.

Having the right marketing strategies and campaigns in place is one of the major things that separate the most successful companies from the ones that struggle to survive. SaaS and Tech companies are generally excellent at what they do, but they struggle at creating the right marketing strategies for scaling and generating a steady pipeline of new paying customers.

I built a business that develops the exact marketing campaigns SaaS and Tech companies need in order to grow quickly and be profitable. We can help you show the people who need your product exactly where to find it! 

If you’re still reading, then maybe I’ve struck a cord in you? Let’s connect.

Send me a message on LinkedIn and we can discuss any marketing issues you might be having. My team and I are here to help. 

Learn more at www.infinitymgroup.com

 

Rachel Noall#BeRealShow Podcast: J.C. Granger Gets Real About The Future of BizTech
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CEO & Author J.C. Granger Releases Mission Matters: World’s Leading Entrepreneurs Reveal Their Top Tips To Success

Successful entrepreneurs have one thing in common: strong leadership skills. Mission Matters: World’s Leading Entrepreneurs Reveal Their Top Tips To Success, co-authored by our CEO and author J.C. Granger and entrepreneur Adam Torres, explores leadership through the lens of a variety of industries. Author-J.C.-Granger-Mission-Matters-Books-for-Entrepreneurs

Find Mission Matters: World’s Leading Entrepreneurs Reveal Their Top Tips To Success here.

The Story Behind The Book

In March of 2020, J.C. appeared on the Mission Matters Marketing podcast, hosted by Adam. After a riveting conversation on “Doubling Down” and marketing priorities during COVID-19, Granger and Torres thought they’d make an excellent team. 

As co-authors, J.C. Granger and Adam Torres share their unique experiences and perspectives with readers. Additionally, 18 other professionals from numerous industries share their expertise, making this book a treasure trove of knowledge for all entrepreneurs. If you want to grow as a leader, this book is a must-have!

On Leadership: From Author J.C. Granger

Great leaders are formed through failure and success. Learning from those mistakes and wins is what creates great leaders. As business models, technology, and best practices change, leadership must evolve as well.  

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J.C. Granger, who has decades of marketing experience, has seen the concept and role of “leadership” change first-hand. In writing this book, Granger seeks to share his deep knowledge, passion, and help readers understand what makes a leader flourish. 

In addition to authoring the introduction, Granger has a special chapter on “Crisis Marketing.” Of the chapter, he says, “I discuss how your business can survive and even thrive in the midst of any crisis […] if you change your mindset and think about it in a more child-like, simple, and logical manner, you can not only survive the war…you can win it unconditionally.”

Only a few days after publication, readers are already finding the book useful. One review reads:

“I got at least one actionable idea from every single chapter by a different entrepreneur on a different topic. My ROI on the book purchase will be 1,000X!”

Mission Matters: World’s Leading Entrepreneurs Reveal Their Top Tips To Success 

Ready to unlock your leadership skills, grow your business, and find tangible takeaways for business growth?

Through inspiring stories, you’ll discover:

  • How patient care and technology meet in the medical field.
  • How digital transformation is imperative for companies.
  • What creating your dream retirement looks like.
  • How to create a result-driven culture in your company.
  • How to pivot your marketing to survive crisis situations.
  • Why cohesion is more important than engagement in an organization.
  • And much more!

No matter your industry or prior experience, this book contains critical ground-breaking knowledge that all entrepreneurs can utilize and implement.   

Author J.C. Granger says, “…remember, don’t just consume the expertise in this book. Put it into action. Ideas are cheap – execution is everything.”

Ready to Develop Your Leadership Skills? 

If you’re ready to expand your knowledge and further develop critical leadership skills, it’s time to put Mission Matters: World’s Leading Entrepreneurs Reveal Their Top Tips To Success onto your bookshelf. Author J.C. Granger, Infinity Marketing Group’s CEO, is here to help you reach new heights. 

Find Mission Matters: World’s Leading Entrepreneurs Reveal Their Top Tips To Success here.

Rachel NoallCEO & Author J.C. Granger Releases Mission Matters: World’s Leading Entrepreneurs Reveal Their Top Tips To Success
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B2B Lead Generation Through LinkedIn with JC Granger

Infinity’s CEO J.C. Granger recently appeared on the Marketer of the Day podcast hosted by Robert Plank. During their chat, Granger discusses B2B lead generation using LinkedIn. If you’re a B2B tech company looking for new leads, you’ve come to the right place! 

Listen to the Episode Here 

What You’ll Learn about B2B Lead Generation 

Priorities have changed, especially with the volatility that 2020 has caused. Companies are in panic mode and immediate results are critical. 

For B2B companies, LinkedIn as a lead gen funnel should be a huge focus. Targeting correctly, reaching out with personalized messaging, and engaging ideal clientele can have huge returns when implemented correctly. 

What is the LinkedIn Process with Infinity like?

B2b-lead-generation-with-LinkedIn

Infinity Marketing Group has built a LinkedIn lead generation monster. 

First, we optimize your profile. Then, we use Sales Navigator to hyper-target your audience. Once narrowed down, we send out 50 connection requests per day, which grows your network fast. 

From there, we go into a rapport-building drip-series with these new connections. Simultaneously, these contacts are imported directly to your company’s CRM, where an email drip series also begins. By approaching these relationships from all sides with customized messaging, we find and warm up leads for B2B tech companies. We’ve had some amazing results, and deliver sales-qualified leads for your team to close.  

Businesses need LinkedIn because it works quickly. During COVID, this continues to be the go-to platform for lead generation. 

Want to learn more about lead generation through LinkedIn?  

Read more about our done-for-you Linkedin generation service. Then, reach out to us at [email protected]!

Rachel NoallB2B Lead Generation Through LinkedIn with JC Granger
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J.C. Granger Talks Marketing on EGGS The Podcast

EGGS The Podcast is hosted by co-hosted by Michael “DJ Ontic” Smith, a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group. The podcast focuses on creativity in all forms. More specifically, the co-hosts explore how creative bring their “egg” from coup to table. Our CEO, J.C. Granger, joins them for episode 160 to discuss his journey in the marketing realm.

EGGS The Podcast, Episode 160

Listen to the full episode if you want to hear more about:

  • The Top Marketing Resources
  • Lead Generation Myths
  • The Keys to Running a Successful Business

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What is Digital Marketing?

“Digital marketing” is a broad term. Most things you do on the computer can be considered digital marketing. Think about it like this: companies use graphic design as the outward face of their campaigns or products, so even traditional graphic design can be considered a part of digital marketing.

Now, with the emergence and continued distribution channels that favor video content, video editing is not a part of digital marketing as well. As new technologies are developed, we wouldn’t be surprised to see what we know as “digital marketing” continue to expand its reach.

As far as what we do specifically, Infinity Marketing Group is a full-service digital marketing agency. We focus on providing a depth of solutions to B2B tech companies.

We offer a range of services, including but not limited to:

“I like to know that the impact we have generates million-dollar deals,” Granger says. This is why after 9 years in business, we’ve generated millions in ROI for our clients.

Top Marketing Resources

There are a few marketing resources that every company should be taking advantage of. These tools help you learn more about your sales funnel, which is invaluable in helping you refine your company’s processes.

Make sure that Google Analytics is professionally set up on your website. If you’re an eCommerce site, Google Analytics provides you wire great tools that show you which efforts are driving traffic and how much revenue is generated from each source. If you have an informative business site, Google Analytics allows you to see the funnel for site visitors, helping you to prioritize the highest converting channels.

Each business should also have a marketing CRM tool, like Hubspot or SharpSpring. These tools tell us more about how visitors get to our site, grade your leads, and pull valuable information from website visitors.

These are just two of the many marketing resources that can help companies in all industries grow.

Running a Successful Business

Controlled growth, for agencies, is critical. Many people who start agencies are comfortable with sales. The problem is, it’s not sustainable because there’s no infrastructure to support your clients early in your company’s existence.

On our homepage, you’ll see a client-counter. That’s very purposeful and critical to our success.

For us, slow-and-steady wins the race. Right now, amidst COVID-19, companies who moved too quickly are crashing right now. Our system works because when we take on clients, we build sustainable and growth-focused processes around them. This ensures that we take on the right clients and serve them to our highest potential.

Marketing Strategies by Infinity Marketing Group

Want to learn more about our marketing services? Have questions about something you heard on EGGS the podcast? Each page of our site has a unique, downloadable, and free pdf. If you have questions about how we can help explode your business’ growth, reach out to our team of experts.

Call us at (303) 834-7344 or email us at [email protected]

Rachel NoallJ.C. Granger Talks Marketing on EGGS The Podcast
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Building My Legacy Podcast: J.C. Granger Discusses Successful Lead Generation

Our CEO, J.C. Granger, joins host Lois Sonstegard, Ph.D on the Building My Legacy podcast. The podcast, which focuses on leadership, results-driven practices, and showcases emerging leaders, asked J.C. to discuss lead generation on their newest episode.   

Building My Legacy, Episode 41

Listen to the full episode if you want to learn more about…

  • How to Invest your Marketing Budget During a Pandemic 
  • Why Long-Term Focus Should be on Marketing Infrastructure 
  • Networker vs. Spammer 
  • Automation Tools our CEO Recommends 
  • How Understanding People Makes You a Better Marketer

Many Companies are Not Optimizing Their Marketing Campaigns

Many companies have excellent websites and a marketing strategy, but they’re failing in one major area. You can run dozens of campaigns and spend hundreds of thousands of dollars, but if your campaigns aren’t optimized, how can you learn which campaigns are generating the most leads or revenue?     

Set Up Ad Tracking

Let’s say you’re spending $10,000 a month on ads. If you don’t know which ads are generating form fills however, your future ads budgets won’t be optimized. Why waste money on ads that aren’t converting? 

Building infrastructure is essential. Now, imagine that your ad tracking codes are optimized. The tracking data may reveal that 85% of your leads are coming from one ad. With this information, you can focus your budget based on the high-ROI ads in the future.

Making simple tweaks streamlines your lead generation. Not only will your marketing budget be better spent, but you’ll make more money in revenue. It’s a win-win.  

Optimize Email Subject Lines 

Email marketing drives revenue for so many kinds of businesses. Many companies are content with their email campaigns because they result in revenue. With a few changes, however, that revenue could DOUBLE. 

Let’s say you send out an email, and it results in $1,000 in sales. That’s great, but changing just the subject line can be the difference between $1,000 and $2,000 in revenue from a single email. If you begin split testing subject lines, you’d be amazed by how much more successful your email campaigns will be. If your open rate doubles, in theory, your sales will double as well. 

This just goes to show that the details matter. Paying attention to them can make you money. 

Marketing During a Pandemic 

During a pandemic, focus on the near-term. Survival is everything for companies. Based on your industry, there are tangible ways to allocate your marketing budgets during a pandemic. 

If you’re spending money on SEO right now, stop. Search engine optimization is a long-game marketing strategy.  

The only exception is if your paid ads are limited. This happens for companies in the cannabis and CBD spheres. For these types of businesses, we recommend shifting SEO budgets to email marketing. More specifically, we recommend using a tool called Mail Click Convert, which allows you to purchase and clean existing email lists. Once cleaned, you can ramp up your email marketing efforts, which have generally high conversion rates when optimized. 

If you’re in an industry that can do paid ads, these have quick returns during a pandemic; the ability to target specific audiences, and measure Cost-Per-Click is incredibly valuable. Right now, many B2B companies are having huge success on LinkedIn as well.  

Make Work Easier: Automations We Recommend 

Automation can be tricky. While saving time on everything is tempting, some platforms will “punish” you for using certain plugins (like LinkedIn). Some automation tools, however, make work easier. At Infinity Marketing Group, there are a few tools we use to save time.

For example, Gusto is great for running payroll and saves our leadership team a lot of time. Gusto also integrates if you offer benefits to your employees as well. Having everything in one place is not only useful for your leadership team, but also for your employees.

Trainual is also an excellent tool. If during this pandemic you’ve had to let go of a W2 employee, and have had to hire a contractor, Trainual makes onboarding efficient; you can upload educational videos, quizzes, and even see training progress. With this automation tool, onboarding is simplified. 

Time is valuable during a pandemic and some automation tools cut-down on time-consuming processes. Even if you just save one hour a month, turning to technology is worth it.

Digital Solutions by Infinity Marketing Group 

Infinity Marketing Group provides B2B tech companies with digital marketing strategies that generate leads. Over the last 9 years, our experts have generated millions of dollars in ROI for our clients. If you’re looking to ramp up your marketing efforts or start from scratch, Infinity Marketing Group can help your company grow.  

If you want to talk more about anything you heard on the Building My Legacy podcast or learn more about the digital marketing services we offer, call us at (303) 834-7344 or email us at [email protected]

Rachel NoallBuilding My Legacy Podcast: J.C. Granger Discusses Successful Lead Generation
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“Doubling Down” A Discussion with Mission Matters Marketing Podcast

“Mission Matters Marketing” with Adam Torres recently spoke with J.C. Granger talks about how the COVID-19 is the perfect time to consider growing your business. Adam Torres is Co-Founder of Mission Matters Media, a media and publishing company dedicated to the needs of business owners, entrepreneurs and executives. Adam is an international speaker, author of multiple books and host of the Mission Matters series of podcasts.

Now is the time to “Double Down” on your marketing and sales effort by stepping up your game and not letting fear get the better of you.

Our very own J.C. Granger, CEO of Infinity Marketing group, recently discussed why it’s important to increase your marketing efforts during times of a crisis to propel a business forward. IMG has been in business for 9 years, specializing in B2B technology companies. We’ve learned plenty of lessons from the beginning of our agency. Having thrived through the recessions in the past, we’ve found ways to become stronger than ever before by “doubling down”.

Mission Matters Marketing: What does it mean to double down?

You and your company have no other choice but to survive during this pandemic. Infinity Marketing Group looks at committing your company’s strategy and upping your course of action in order to prove that you are the strongest, most reliable and knowledgeable in your business and are here to help with your company’s strategy. Every business will need to thrive in the tech industry, which may mean making a huge pivot in your overall marketing strategy.

We create resources for companies that offer help to those that are in need of technology updates and places to get trusted information. Companies are searching for solutions, efforts should turn to reaching out for prospects. Fulfilling tech demands that are needed and fulfilling your customer’s needs online in a tech environment. Many businesses may consider pivoting who they are reaching out to in order to continue thriving and meet the community’s needs.

Software that makes an impact for people, helping their companies and their people get through tough times right now. If you are in the industry that helps people and your company thrives because of your service, now is the time to push out your information, seek out prospects and start with putting your best foot forward. Go above and beyond. Build your credibility. Prove it with testimonials and stories.

Now is not the time to stop advertising and marketing. Do not let uncertainty hold you back from putting your company out there, it could be the next success story on the other side of our crisis.

Prove your loyalty and experience.

Value helping people with full-service. 

Doubling Down with Infinity Marketing Group

We will help deliver marketing products to encourage business growth during this period specializing in:  

We will design your marketing plan with your business in mind. There is no “one size fits all” strategy. Every digital marketing strategy is designed with the goal of self-sustainability in mind. Now is the time to double-down, building up your list of prospects and proving your credibility in your field.

Rachel Noall“Doubling Down” A Discussion with Mission Matters Marketing Podcast
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