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How to Create an Effective Email Drip Campaign

The main point of email marketing is to engage with customers and encourage them to take action, whether that’s buying a product from you or signing up for your company’s monthly newsletter. However, many customers feel overwhelmed by the number of emails they receive every day. Companies need to execute a successful email marketing strategy in order to constantly stay in their customers’ thoughts.  

To grow your business, you must strike a balance between finding new customers and maintaining a positive relationship with the ones you already have. An email drip campaign is one of the most effective marketing tools to accomplish this. These campaigns are sent out automatically with targeted messaging that is designed to consistently engage your customers so they keep interacting with your business. 

Definition of an Email Drip Campaign

Email drip campaigns are automated emails that are sent because of an established timeline or a specific trigger–a customer’s action or inaction. For example, these emails are triggered when someone signs up for a newsletter or are sent when someone puts items in their online cart but doesn’t follow through. Overall, the initial trigger action dictates which drip series is initiated.

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Drip campaigns focus on delivering customers the exact information they need at a specific time. Each message pushes them further down your sales funnel. You’re growing and nurturing your leads–the same way that a garden is grown and nurtured through a drip water system, hence the “drip” name. This is a good opportunity to do some A/B testing on subject lines and other minor details to determine what performs best to your potential customers.

The term “email drip campaign” is also known as:

  • Drip campaigns 
  • Drip marketing 
  • Email drip series 
  • Automated email marketing campaigns 
  • Email drips

In the end, these are all the same thing. They essentially are pre-written, automatic marketing emails that keep customers engaged with your product or services. They move your customers toward a final point in the sales funnel such as a purchase. 

Drip Campaigns and Lead Nurturing 

Email drip campaigns are especially helpful when it comes to nurturing leads. These campaigns can help you convert warm leads into loyal, long-term customers as you cultivate relationships every step of the way throughout the customer journey. 

According to Marketo, lead nurturing is reacting to buyer behavior in real-time as you listen to their needs, adapt to those needs, and deliver personalized messaging that addresses the needs. If you stay in constant contact with your customers and provide them valuable content over time, you begin to build trust and become their “go-to.”

Typically, people are interested but are not ready to make a purchase right away; as many as 50% of potential customers feel this way. Drip campaigns are all about nurturing those warm leads so that they are led completely through your sales funnel and eventually complete a purchase.  


Want to turn email subscribers into clients? Infinity Market Group specializes in email marketing for SaaS companies. To learn more, contact their team today. 


How Email Drip Campaigns Make an Impact 

What sets email drips apart from other email marketing strategies is that they use triggers and timing to send automated messages. They also present a lower risk of customers unsubscribing or disengaging. The emails that are sent are ones that customers not only signed up for in the first place, but ones that they may even be expecting, such as a confirmation email after a purchase. 

Research has shown that email drip campaigns can provide as much as 18x more revenue for companies. Leads that are nurtured over a long time make almost twice as many purchases. On top of this, drip emails provide an increase in click rate

Examples of Email Drip Campaigns 

There are different types of emails you can integrate into your drip series. Take some time to experiment to discover which ones help you convert leads. Whether you’re introducing customers to your brand or keeping them engaged, always aim to provide targeted and relevant information.

Welcome Emails 

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Welcome drips are your first introduction to brand-new subscribers, typically after creating an account or completing their first purchase. The first welcome letter has the highest open rate in any drip campaign, so make sure the first email makes an impact educating your customers about your brand and letting them know what to expect from your newsletters moving forward. 

Your welcome email can: 

  • Be simple sentences such as “Welcome to our community” or “Nice to meet you.” 
  • Promote content such as evergreen content or recent posts from your blog. 
  • Explain how people will benefit from your product. 
  • Give a more in-depth explanation about what you have to offer. 

A study by Experian showed that autoresponders such as welcome emails have an average open rate of 58.7%. If that welcome email is sent as soon as the customer signs up, that open rate increases to 88.3%.

Onboarding Emails 

Onboarding drip emails are typically used when customers sign up for a free trial. This type of email nurtures leads over time with what’s known as “targeted sells” to turn them into paying customers; they took that first big step and signed up, now it’s time to showcase how your services or product will continue to solve their problems. 

Use onboarding emails to highlight how you are different from your competitors or how paying for a premium subscription will unlock key features. Put one CTA in the email to drive readers toward completing a single action, which is to become a paying customer. At some point, you do need your users to make a purchase or sign up for the next level of services. 

Confirmation Emails 

Even after a sale is closed, an email drip campaign is still useful. Many companies set up an automatic “thank you” response that is sent out immediately after a customer completes a purchase. Not only does this reassure the customer that their payment did go through, but it aids in keeping them engaged with your brand. 

Use your confirmation drips to ask customers to provide a review for your services or product. It’s also a good time to get more information about the customer’s satisfaction or promote further features that you offer. If you want to try upselling, confirmation emails are an excellent place to do so. 

Abandoned Cart Emails 

Drip campaigns are highly effective when someone puts items in their online shopping cart but doesn’t follow through with the purchase. A simple “Still thinking things over?” autoresponder can prompt people to return and complete their purchase. Compelling abandoned cart emails remind people what they left behind and confirm that they’re still able to get the items. Some retailers even go so far as to offer a discount code. 

Abandoning online carts is more common than it may seem. An average rate of 74% of online shopping carts are abandoned. Your drip emails can compel people to return and make a purchase; abandoned cart emails have an average of a 46.1% open rate, and 72% of people who return do so within 24 hours. 

Re-Engagement Emails

You may see that some people have signed up for your emails, but they’re deleting them without even opening them, or they open them but don’t click on anything. These people were once interested, and for one reason or another, that interest has dropped off. This is when you use re-engagement emails to reignite interest in your brand and pull inactive prospects back in.

There are several strategies you can use to re-engage with customers: B2B-email-drip-campaigns-www.infinitymgroup.com

  • Recommendations. Many online retailers use recommendation drips to constantly engage with their audience. Whether it’s Netflix, Spotify, or Amazon, customers continually see “you might also like” or “similar products” suggestions that get them back on the website or app.  
  • Renewals that automatically alert people when their subscription is about to expire. Drip campaigns can be especially beneficial during the renewal process. 
  • Activity-based triggers. Some engagement emails can be sent based on either a lack of activity or increased on-site activity. For example, fitness apps send an automatic “We miss you!” email if someone hasn’t used the app in a while. Twitter sends an email if you are mentioned in a tweet to encourage you to log into the platform and respond. 

The point is to establish a basis of continuous engagement so you’re always in contact with your readers and at the forefront of their thoughts. 


The experts at Infinity Marketing Group create customized email drip campaigns which target your ideal client? Ready to increase conversions through email? Contact them today at info@infinitymgroup.com or by phone at (303) 834-7344. 


Advantages to Using an Email Drip Campaign 

Why use an email drip series over other types of email marketing? There are a few big advantages to using an email drip campaign for your business that may help you not only nurture leads, but also boost your overall revenue. 

Automation 

One of the great things about email drip campaigns is that they’re set up to be sent out automatically. You don’t need to spend hours and hours creating, then sending, emails; the automation of drip campaigns does it all for you. This saves time that your team can spend on other creative tasks. 

Although you still need to test and monitor your drip campaigns, you don’t have to pay constant attention to them. You’ll be nurturing leads, educating your readers, and rewarding your loyal customers, all within a single email campaign. 

Segmentation 

Segmenting your emails means that you send certain emails to a select group of customers. Different people will see different messaging based on their wants and needs. Tailoring your messaging in this way (either manually or through an algorithm) allows you to deliver personalized content that increases engagement. 

An email drip series will be set up to automatically send specific messages out to specific people. You’ll be able to separate your subscriber list into different funnels and give each one an appropriate approach that feels more personalized. Ultimately, this leads to a higher rate of conversion and less unsubscribes.

More Engagement 

Another main benefit to email drip campaigns is that they aid in boosting engagement with your customers. You consistently stay in contact with customers by providing relevant material, which keeps them interested–all with less legwork on your end. Through a drip campaign, you move leads through your funnel much more quickly and can shorten the sales cycle. Drip emails, versus regular email campaigns, can result in a 119% increase in click rate. 

This also helps to weed out the people who are simply unresponsive to your content. Over time, you’ll pinpoint which customers are worth the time and energy to contact, and which aren’t. On top of this, you’ll build trust and rapport with your audience because you’re giving them the information they need rather than a general email that was clearly for your entire subscriber list. 


Infinity Marketing Group offers SaaS companies email marketing services that increase engagement and ROI. Hire a trusted industry-expert today by calling (303) 834-7344 or emailing info@infinitymgroup.com.


Strategies to Keep Users Engaged with Your Brand 

When you’re ready to implement an email drip series, there are a few best practices to keep in mind. These will help to ensure that your drip campaign successfully connects with customers. 

Understand What Content Is Relevant B2B-email-drip-series-www.infinitymgroup.com

Drip emails work when the content is relevant to recipients. Relevancy depends on where the customer is within the sales funnel. If they have just become aware of your brand, they won’t like re-engagement emails with recommendations or upsells. Instead, they need basic introductory information that builds a foundation of loyalty and trust. 

Similarly, someone who has been using your brand for a while will engage more with drip emails that offer discounts or coupons. Or, they may click through emails that link to your blog or provide a comparison between you and a competitor. 

Take the time to understand your customer’s pain points and what they need. Then, adjust your messaging so that valuable content is sent at the right time. This will help strengthen your relationship with a customer and provide more successful conversions. 

Pay Attention to Email Frequency 

A rule of thumb in email marketing is that you don’t want to overdo it and end up annoying your customers by sending them too many emails. If your customers get annoyed, they’ll unsubscribe or otherwise disengage. 

1-2 emails per week has been found to be optimal for most businesses. Aim to find that sweet spot for your own company, that perfect amount of emails per week that bring you high open and click-through rates without causing people to unsubscribe. This will take some time, but email drip campaigns make it easy for you to determine this number since you send drip emails automatically. 

Remember, successful drip series depend on giving customers the information they need at the right time. It’s a delicate balance: you want to be there for your customer, but not be too overbearing. Give them space and make sure you’re at the top of their minds without putting too much pressure on them. 

Create Quality Email Content 

Successful drip campaigns do rely on quality email writing. Even though your drip emails will be automated, you should still put a lot of effort into crafting them. Some basic email writing tips include: 

  • Using compelling email subject lines. Even though your content is relevant, a compelling subject line can make or break your campaign’s success. After all, your drip won’t work if your emails aren’t opened in the first place. 
  • Including a call to action. A call to action (CTA) is a concise and direct message that encourages the customer to complete a specific action. Within your emails, include messages such as “Download now” or “Get your free trial today.” Your customer is directly led to the action you ultimately want them to complete. 
  • Personalize emails as much as possible. Address the customer by their first name, provide suggestions based on their past purchases, and focus on where they are in the sales funnel. Drip campaigns provide tailored messages so the receiver feels as if you have a solution made specifically for them. 

Utilize Other Marketing Channels 

Drip campaigns are the most successful when you use them in tandem with other marketing strategies. Pair your drip series with social media, blog posts, and paid ads to generate the most engagement possible with your customer across multiple channels. 

For example, add buttons to your social media channels at the bottom of your drip emails and ask your readers to follow you on Instagram. Or, set up a drip email that sends certain subscribers a link to your bi-monthly blog posts. When it all works together in tandem, you’re providing multiple opportunities for customers to easily engage with your brand. 

Test Your CampaignsA:b-testing-email-drip-series-www.infinitymgroup.com

Although you do not need to constantly monitor email drip campaigns and they do free up your time to focus on other tasks, you shouldn’t neglect them. Monitor your campaigns and optimize them so you connect with customers as much as possible. Even a simple change can boost open rates or sales conversions. 

If your engagement is less than ideal, you can pinpoint what you need to change in your strategy through A/B testing. A/B testing allows you to segment emails with small differences to see which email performs the best. For example, send one email with a specific subject line and another that’s exactly the same except it has a different subject line, then see which one provides the metrics you’re seeking. 

A/B testing shows that changing something as simple as your call to action, the timing of when your emails are sent out, or the subject line can make all the difference. Not only will you get the performance you’re searching for, but you’ll also fine-tune your understanding of what your customers respond to. 

Creating an Effective Email Drip Campaign for Your Business

An email drip series can improve your business’s success and provide the conversions you need as you nurture leads and deliver messaging at the perfect timing. To set up an email drip campaign: 

    1. Determine your target audience. What is their pain point, and what’s the solution you’re providing? Understanding your customers is the first step to establishing an email drip series. 
    2. Segment your email list. In order to be effective, your drip campaign should be linked to specific behaviors, or triggers. Certain emails should only go to certain customers when they complete a certain action, such as making a purchase or abandoning their cart. Other emails should be sent to long-term customers who have made multiple purchases or signed up for premium subscriptions. By segmenting, you’re able to personalize the customers’ experience leading to a more one-on-one engagement from customers.
    3. Plan your messaging and frequency. Which emails are you going to send, and when? Make sure your message lines up with the triggers that enact those emails. You also don’t want to annoy your customers by sending too many emails. It may take some trial and error to determine your successful frequency. 
  • Evaluate your campaign’s performance and make adjustments for improvement. You can send out drip campaigns through drip software products such as apps, or create your own custom software. Monitor the results and readjust your strategy accordingly to achieve even more success in the future. 

Over time, you can establish an effective email drip campaign that connects with your customers and boosts sales. Have more questions about email drip campaigns or email marketing in general? Infinity Marketing Group can help you target your emails so you nurture more leads and increase your ROI. Contact us today at info@infinitymgroup.com or by phone at (303) 834-7344. 

J.C. GrangerHow to Create an Effective Email Drip Campaign
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20 LinkedIn Profile Tips for Industry Professionals

LinkedIn is the hub for B2B interactions. Why? Your ideal clients are using LinkedIn to vet their providers. If the company page or employee pages aren’t looking professional or updated, they’ll take their business elsewhere. For users, LinkedIn has quickly become an easy way to review prospective partners.

Your LinkedIn profile represents your brand, so view it as a client’s first impression. On LinkedIn, you have a short time to make an impression on prospective clients. If your profile doesn’t stand out, your sales opportunities decrease drastically.  

Our team of LinkedIn experts has compiled 20 LinkedIn profile tips for industry professionals. Whether you are starting from scratch or only need to make a few simple tweaks, our tips will keep prospective clients interested and wowed by you and your brand. 

LinkedIn Profile Tips for Individual Profiles

If you want to be viewed as an industry leader, integrating these LinkedIn profile tips will make you stand out to prospects. 

1.) Choose a Professional Profile Photo professional-head-shot-linkedin-profile-tips.www.infinitymgroup.com

The LinkedIn profile photo acts as a person’s first impression of you. LinkedIn is a professional network, meaning that your profile image should be a professional headshot.  

Be sure to adhere to these profile photo best practices when it comes to the LinkedIn platform: 

  • Make sure the image looks like you
  • Professional attire is a must
  • Make sure the image isn’t blurred or dark 
  • Smile! 

It’s estimated that a person makes roughly 35,000 choices per day. Don’t give prospective clients any reason not to click on your LinkedIn profile.  

2.) Add an Applicable Cover Photo 

The cover photo goes right behind your profile photo, meaning that it’s the second impression that you make on someone. Similar to the profile photo, be sure to keep the cover photo professional. 

Want your cover photo to make a lasting positive impression? 

Using Canva, you can create a custom LinkedIn cover image for all company employees. Not only can it show off your branding, but also your top services and website. This makes it easy for potential leads to find your information and tells them exactly what services you provide. 

3.) Write an Eye-Catching Headline 

Your LinkedIn headline can go beyond your job title, and it should!  There are no rules, so why not create something impactful that prospects remember? 

Use the headline to tell potential clients what problems you can solve for them. Consider adding in a personal detail – after all, you are human!   

Here are a few examples of dynamic headlines: 

Software engineer specializing in making payment processes easier for international businesses | Dog Dad & New Yorker 

I help tech startups prepare for VC funding rounds using AI | #LongDistanceRunner

Find more examples of excellent LinkedIn headlines here


Want experts to manage your LinkedIn profile and your lead generation efforts on the platform? Infinity Marketing Group’s LinkedIn lead generation is a done-for-you service providing businesses like yours with warm leads. 


4.) Get a Custom URL for Your LinkedIn Profile

When you sign up for LinkedIn, your profile URL is a string of numbers. You are not a string of numbers… 

Get a custom URL for your LinkedIn profile. It makes sharing your profile on the go much easier. It also helps you stand out, especially if you have a common last name. Most people use some variation of their first, middle, and last names. If you’re a founder or CEO, you can also add that into your URL.

For example, if your name is Jonathan Taylor Ryan, your URL could look like: 

  • /j.taylor.ryan 
  • /jonathan.t.ryan 
  • /j.t.ryan  

5.) Fill In Your About Section

The About section is a great place to introduce yourself and your brand. 

If someone clicks on your profile, it’s because they’re either interested in learning more about your company, or they want to learn more about you. View this part of the LinkedIn profile as a vital piece of personal and branded storytelling. There are three key elements that you should integrate into your About section so that your profile can attract prospective clients. 

First, genuinely introduce yourself. Be sure to mention what inspired you to start your business. 

Then, hook potential clients: talk about their pain-points and struggles.

Lastly, tell prospects how your company can solve their problems. Include any key metrics and client testimonials. Always end with a strong call to action, followed by your contact information. This way, people know how to reach you! 

6.) On Your Resume, Show Off Data-Driven Metricsresume-linkedin-profile-tips-www.infinitymgroup.com

On the typical resume, you put a job description under each role. Ten years ago, professionals could get away with that, but now, most industry professionals have impressive resumes, and across dozens of profiles, work experience all reads the same – monotonous

To make yours stand out, show off the literal impact you’ve made in your position.  

For example: 

Don’t say: Managed a team of 25 managers from 2010-2013. 

Do say: Managed a team of 25 managers across three states, and increase productivity by 40% over three years.  

Which has the most impact? 

The one that displays how YOU perfected an already existing system using data, or the one that shows how YOU disrupted an entire industry.

7.) Add Media & Links to Your Work Experience 

Once your resume has been updated to be data-driven, don’t just talk about what you do – show prospects what you do.

Under each “Experience” you input into LinkedIn, you’re able to upload documents and include links.  

Now, rather than just talking about how your business helps its clients, you can show them! Consider adding case studies, video testimonials, and links to any awards your business has won. 

With the ability to add in authority-boosting content, your Experience section becomes a selling point.

8.) Add Certifications & Licenses 

If you’re in a very niche business, showing off your academic and institutional credentials on LinkedIn can help build trust with potential clients.  

Many professionals have certifications that are industry standard. While it may seem redundant to show them off on LinkedIn, your clients will appreciate it. In engineering, for example, some certifications really matter! Rather than prospects wondering if you’re certified in X, they’ll know because you were intuitive enough to tell them. 

9.) Ask For Recommendations 

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You probably have client testimonials for your brand. Why not ask for personal recommendations as well? 

Ask anyone you’ve worked closely with to leave you a recommendation on LinkedIn. You can even ask for specifics, such as: “Would you be willing to leave me a recommendation that speaks to the outstanding client experience that I’ve worked hard to establish at [Company]?” 

Recommendations on your LinkedIn profile demonstrate credibility – something that truly attracts leads when they’re looking at your profile.

The fact is, if someone recommends you, you’re probably a pleasure to work with! Prospects feel that when they see your profile full of recommendations from your peers.

10.) Write Engaging Content 

The LinkedIn profile can show off your personality and brand. You can use LinkedIn posts to write engaging, viral content that speaks directly to your target audience. 

Long-form LinkedIn posts are authority-building and position you and as a credible expert in your field. 

When you post content, remember to also ask your employees to engage with it – this increases the post’s overall reach so that more eyes are exposed to your great content. 


Having trouble finding a great content team? Infinity Marketing Group offers premier content writing and social media services for B2B companies.


LinkedIn Profile Tips for your Company Page

The opportunities for connection on LinkedIn are endless. Establishing, optimizing, and keeping your company page updated establishes your business as an industry leader. 

11.) Fully Fill Out Your Company Page

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To optimize your Company page, you must fill out each section of the company profile.

Why? LinkedIn has shared that a full company profile reaches up to 3x more people! Being thorough and detailed on the Company page is an easy way to generate significant traffic.

Be sure your company page includes: 

  • Your official business address 
  • Your website
  • The size of your company 
  • Your industry
  • A few specifics on the services you offer

12.) Customize Your Business Page’s URL

Similar to when you create a personal profile, you’re assigned a generic URL for your business’ Company page as well. This simple customization makes it easier for prospects to find your business.

If available, try to make your LinkedIn Business page URL closely match the URL of your website.  

13.) Show Off Case Studies and Client Testimonials Using Showcase Pages

Through the Company page, LinkedIn allows you to create showcase pages. Use these pages to highlight your company’s recent achievements, case studies, and client testimonials.  

You can create up to ten showcase pages, so be selective and purposeful when creating them. It’s important to also keep them updated with new content. For example, create a “Client Testimonials” showcase page. As you collect testimonials from satisfied clients, upload them to this showcase page. 

14.) Ask Your Employees to Engage with Your Company Page

Strong employee engagement on LinkedIn shows prospects one important thing: that your employees are invested. Chances are, invested and dedicated employees provide excellent service, enticing prospects who are looking for a great experience. 

In the Career section of the LinkedIn page, write about your company’s culture. You can also invite your employees to write a piece of content about their work experience, cultivating client relationships, or a “day-in-the-life” at your company. 


Want a Pro to Help You With Your Personal LinkedIn Profile? As a part of their LinkedIn lead generation service, Infinity Marketing Group works with you to optimize your personal LinkedIn profile to maximize opportunities and attract prospects. Learn more about their done-for-you LinkedIn system.


General Tips for Your LinkedIn Profile 

Here are some other, more general but equally important, LinkedIn profile tips. 

15.) Use LinkedIn to Tell Your Story 

In marketing, storytelling is an invaluable tool you can use to motivate and inspire potential clients to take action. 

Think of LinkedIn as the binding that can share your brand’s story with the world. Rather than listing what you do for prospective clients, show them with your words. 

In your headline, summary, and in LinkedIn posts, discuss: 

  • Why you started your business, and what your moment of realization was. 
  • How you help businesses: share tidbits and personal stories

Through storytelling, you speak to more than what’s on your professional resume, and LinkedIn is the perfect platform for this type of narrative marketing.

16.) Know and Speak Directly to Your AudienceLinkedIn-Company-page-profile-tips-www.infinitymgroup.com

As we mentioned before, in the summary section, LinkedIn gives you an opportunity to talk to your audience directly.  

Keep prospects intrigued by creating great content that speaks directly to them. 

Topics can range from: 

  • Common pain-points experienced by your target audience 
  • Aspects of being a business owner: common struggles, plateaus, and decisions
  • New innovations that are helpful to your industry

17.) Avoid LinkedIn’s Identified Buzzwords 

Every few years, LinkedIn publishes a list of the most overused buzzwords. 

In 2017, these were the top buzzwords used in 2017: 

  • Specialize
  • Experienced
  • Skilled
  • Leadership
  • Passionate
  • Expert
  • Motivated
  • Creative
  • Strategic
  • Focused 

Chances are, you’re probably guilty of using a few of these on your personal profile or on your LinkedIn company page. To stand out from the crowd, we recommend getting creative with your buzzwords. 

Rather than listing your qualities, quantify them. 

For example, rather than saying, Expert programmer at XYZ. Say, Expert programmer at XYZ who has created $20 million in new business opportunities for my clients. 

Putting data alongside your buzzwords, if you have to use them, shows potential clients the impact you have rather than taking your word for it.  

LinkedIn Profile Tips: Using Your Profile to Make Sales

LinkedIn is an intuitive sales tool. Here are a few tips to consider integrating into your sales process if you want to leverage the power of LinkedIn.

18.) Subscribe to LinkedIn Sales NavigatorLinkedIn-for-sales-www.infinitymgroup.com

In its most basic form, LinkedIn is a platform that allows you to connect with your ideal prospects. What if you had enhanced search capabilities and could target prospects by location or job title? 

LinkedIn Sales Navigator allows you to get THIS specific. With algorithms built to help you discover the right people, this tool simplifies the sales process on LinkedIn. 

19.) Integrate Sales Navigator with Your Company’s CRM 

With Sales Navigator, your sales team will be identifying hundreds of potential leads. To keep track of where they are in the sales funnel, integrate Sales Navigator with your CRM. The tool integrates with platforms like: 

  • HubSpot 
  • Outreach 
  • Salesforce 
  • Oracle Sales Cloud 
  • Microsoft Dynamics 
  • & many more! 

20.) Begin Your LinkedIn Lead Generation Campaign 

Want to increase your connections and create sales opportunities for your business on LinkedIn? 

With a well-thought-out messaging campaign, use Sales Navigator, and InMail specifically, to begin reaching out to your prospects. Consider speaking to their pain points, providing free tips and tricks, and eventually, asking for a meeting.  

Ready to Grow Your Business On LinkedIn?  LinkedIn-profile-tips-for-B2B-business-www.infinitymgroup.com

Using these expert LinkedIn profile tips, grow your brand and business’ credibility on LinkedIn.  

From your personal profile to your Company page, LinkedIn is an extensive platform that all B2B businesses should be using to maximize their footprint and increase sales opportunities. 

Want to learn more about LinkedIn lead generation campaigns? Infinity Marketing Group‘s done-for-you service has provided hundreds of leads to their clients. Contact us today at info@infinitymgroup.com or (303) 834-7344 to discuss how we can increase warm leads for your sales team! 

J.C. Granger20 LinkedIn Profile Tips for Industry Professionals
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LinkedIn Sales Navigator: What It Is & Using It to Grow Your Business

With the rise of social platforms, it’s become easier than ever for sales professionals to use their social network to organically find leads. LinkedIn is one of the most popular global platforms for professional networking, and it can be a highly effective place to discover new connections. You can use LinkedIn to manage your leads and drive sales.

To leverage the platform even further, there is a LinkedIn account type that was created specifically for sales professionals: the LinkedIn Sales Navigator. With Sales Navigator, you’ll get exclusive access to features such as being able to reach out to people who you don’t have a direct connection with and adding notes to your leads as you save them. Here’s a breakdown of the major benefits to Sales Navigator and how you can use it to grow your business.

What Is LinkedIn Sales Navigator?Using-linkedin-sales-navigator-www.infinitymgroup.com

LinkedIn Sales Navigator is essentially a version of LinkedIn that was made for sales. It goes beyond the benefits that LinkedIn Premium offers and includes features that sales professionals specifically can benefit from as they pursue and manage leads. For example, Sales Navigator users have expanded search capabilities, can access extended networks, and have algorithms that are personalized to help them reach the right people.

Whether Sales Navigator is used by a team of sales representatives or a sales individual, the account provides even more ways to find leads and manage connections effectively. Millions of professionals already use LinkedIn to drive sales or find connections – Sales Navigator simply maximizes what LinkedIn is able to do.

Want to get the most out of LinkedIn Sales Navigator? Infinity Marketing Group’s LinkedIn lead generation system delivers warm leads directly to your sales team! Contact them now to learn more! 

Sales Navigator Pricing Tiers

LinkedIn Sales Navigator is offered in three subscription tiers: Enterprise, Team, and Professional. You can sign up for a free trial and then pay annually or monthly, although the monthly plan costs a little bit more. It may help to try out Sales Navigator on a monthly basis, then move on to an annual subscription if the account is helping you reach your sales goals.

The Enterprise plan:

  • Is recommended for larger sales teams of 10 people or more.
  • Requires a custom quote for cost per month or per year.
  • Allows access to 50 InMail messages each month and 10,000 saved leads.

The Team plan:

  • Is recommended for smaller sales teams.
  • Costs $103.33/month or $1,240.00 annually.
  • Allows access to 30 InMail messages each month and 5,000 saved leads.

The Professional plan:

  • Is recommended for individual sales professionals.
  • Costs $64.99/month or $799.88 annually.
  • Allows access to 20 InMail messages each month and 1,500 saved leads.

The best way to determine which subscription is right for your business is to consider your team’s size and professional sales goals. If you have a smaller team and don’t need thousands and thousands of leads, the Team or Professional tiers may be a better fit for you.


Grow your business on LinkedIn with Infinity Marketing Group. Their done-for-you LinkedIn marketing service drives warm leads directly to your sales team. Contact them at (303) 834-7344 or by email at info@infinitymgroup.com.


How Does LinkedIn Sales Navigator Work?

Sales Navigator provides users with features that they wouldn’t otherwise be able to access. For example, if you have the basic version of LinkedIn, you won’t be able to send direct messages to people with who you are not connected with. Sales Navigator allows sales representatives past this barrier by providing the ability to contact people who are outside of their network.

This allows sales reps to build relationships with a more expanded reach. The key to Sales Navigator is getting this expanded reach, as well as being able to come into contact with the most relevant leads. Sales Navigator helps sales professionals save time and also boosts efficiency.

InMail

InMail is one of Sales Navigator’s key features. With InMail, users can send a certain number of messages each month to out-of-network professionals.

On top of that, users can save these leads so nothing is lost, and add notes. Not only are more leads discovered, but it’s easier to manage and keep track of them. 

TeamLink and TeamLink Extend

Another key feature to Sales Navigator is TeamLink. With TeamLink, your entire team will be able to collaborate on prospective leads by: 

  • Being able to search and view first-degree connections that team members have. 
  • Representatives can then ask the team member for an introduction, which makes a sale more likely to be successful. 
  • By sharing prospective leads, the entire team’s network expands to encompass even more prospects than one individual sales rep would be able to access on their own. 

TeamLink Extend, which is available to Enterprise users, allows businesses to expand their TeamLink networks even more. You’ll be able to utilize your entire team’s LinkedIn network without having to give each individual a Sales Navigator license. 

Advanced Searches LinkedIn-Sales-Navigator-to-get-leads-www.infinitymgroup.com

Sales Navigator provides users the ability to conduct targeted searches that have more filters than LinkedIn’s typical search function. This helps sales professionals narrow down their leads and pursue connections that are truly relevant.

Filters can be used for individuals or for companies. They include: 

  • Keywords
  • Company type (non-profit, public, private)
  • Company name 
  • Size of an Company (0-10) (10-50) etc. 
  • Job opportunities 
  • Location (by state or region) 
  • Job title 
  • Years of experience 
  • Industry 
  • School 
  • Number of followers

This saves sales professionals a lot of time by targeting the best, most relevant leads. Professionals will be able to focus their energy on other tasks such as closing deals and managing relationships.

The Advantages of Using LinkedIn Sales Navigator 

There are a wide variety of benefits to Sales Navigator. This is why more and more sales professionals are subscribing and using the LinkedIn tool to their advantage. The biggest advantages are connecting out-of-network, being able to integrate with CRM, and the sales insights that Sales Navigator provides. 

Access to Connections That Are Out-Of-Network 

This is one of the major benefits to Sales Navigator: being able to establish a network outside the reach of your direct connections. There are more than half a billion people on LinkedIn. With Sales Navigator, you’ll have the ability to connect with more people and drive more leads. 

Sales Navigator ensures that people are not simply restricted to who they already know. With features such as InMail and Team Link, sales professionals gain access to a variety of leads that they otherwise would be closed off to. 

Integration with CRM Platforms 

Sales Navigator can be integrated with frequently used customer relationship management (CRM) platforms and other sales applications, such as: 

  • HubSpot 
  • Outreach 
  • Salesforce 
  • Oracle Sales Cloud 
  • Microsoft Dynamics

Sales Navigator users will be able to simply import their data into their CRM, making it easy to keep track of leads and manage pipelines all in a single location. The accounts you’re selling to and the leads you’ve saved can be automatically logged, so there’s no need to worry about lost data. 

Sales Insights 

The more you use Sales Navigator, the more data you’ll be able to gather. The platform provides valuable insights on updates within your network that might otherwise be easily missed. These updates include changes within companies, job changes for individuals, and warm leads. 

For example, you can get a heads-up that someone is about to leave or has just left their current company. Or, receive information that a company is moving locations. You can sign up for email alerts so you aren’t constantly plugged into Sales Navigator and can receive updates automatically. 

Using LinkedIn Sales Navigator to Grow Your Business using-linkedin-sales-navigator-to-grow-your-business-www.infinitymgroup.com

Millions of professionals around the world use LinkedIn to grow connections and find leads. Sales Navigator allows sales professionals to leverage LinkedIn for all it has to offer; it provides the opportunity to contact people outside of your direct network and conduct targeted searches that result in the most relevant leads. 

The Sales Navigator tool can help you grow your business by not only increasing your client connections, but also enhancing engagement.

Sales Navigator is a social selling platform connected to LinkedIn.  It is used to create customized, targeted lists of potential LinkedIn connections.  This gives clients the opportunity to build relationships with the right kind of prospects without the usual geographical restrictions.

Want to find out more about Sales Navigator and what it can do for you? Infinity Marketing Group helps you leverage LinkedIn to drive leads and grow your business. Contact us today at info@infinitymgroup.com or at (303) 834-7344 to increase warm leads for your sales team.

J.C. GrangerLinkedIn Sales Navigator: What It Is & Using It to Grow Your Business
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Ten Tips for Creating & Optimizing Your LinkedIn Business Page

As the world’s biggest platform for professional networking, LinkedIn provides endless opportunities for connection. Millions of businesses are on the platform to attract talent and establish themselves as industry leaders. 

LinkedIn Company Pages allow these businesses to have their own profiles. Company pages can be accessed directly, appear in search engine results, and help highlight value. If you don’t have a page for your company already, you should, as it improves your authority and presence on the platform. Here are ten tips for creating and optimizing your LinkedIn business page. 

1.) Fill Out Your Page As Much As You Can.

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The first thing you should do is fill out every single section on your LinkedIn business page. It might seem small, but pages that have fully completed information get almost 3x more views per week. The more information and content on your page, the more chances you have of receiving visitors. 

Make sure your company page includes: 

  • Your business’s address. If your company has operations around the world, include the address of your global headquarters. 
  • The industry you’re in. 
  • The URL of your website so people can easily find it and click on it. 
  • The size of your company. This gives people an idea of how many employees you have, and if you are a small business you can especially highlight that fact. 

Ensure that all of this information is kept up to date. 

2.) Make Use of Your Profile Picture and Background Image. 

The first thing that people will see about your company on LinkedIn is your page’s profile image. Don’t put in a picture of yourself even if you are the business’s owner. Instead, use the same company logo that you have on all your social media channels. Simply resize your existing logo to fit LinkedIn’s profile image requirements at 300 x 300 pixels and PNG format. 

When people are on your company’s actual page, they will also see your profile banner, or background image. LinkedIn provides a default for this background, but it’s valuable space for you to provide more information about your brand. Use Canva to create a customized background that really showcases your business. 

3.) Get Creative and Engaging with Your “About Me” Section. 

Once you’ve created a profile picture and banner that support your brand, reel your audience in with a well-crafted “About Me” section. As a business page, this section will really be more “About Us,” but is still a great opportunity to get the reader interested. You have up to 2,000 characters to provide everything you would like people to know about your business. 

The “About Us” section on your LinkedIn Business page should answer six key questions

  • Who you are. 
  • What you have to offer.
  • Company values. 
  • Your brand voice.
  • Where you are based.
  • How people can contact you to find out more.

Aim to describe the main scope of your products and services, while also providing a snapshot of what makes your business unique. 

4.) Customize your LinkedIn Business Page’s URL. 

When you first create your page, you’ll get a standard URL, but LinkedIn provides the opportunity to customize it. This is highly worth it, as changing the URL is easy and you can make it more closely match your original website’s URL. 

Just keep in mind that LinkedIn only allows you to change your URL about once a month. Once you drop a URL, someone else can claim it after a year. Make sure you are confident about your choice and that there are no errors in the URL you establish. 

5.) Add Hashtags to Follow Certain Communities.Hashtags-on-linkedin

You’re able to choose up to three hashtags for your business page to follow. This allows you to enter certain feeds that are topic-based and engage by reacting or commenting. For example, a marketing company might follow the hashtags #creativity, #digitalmarketing, and #socialmedia.

Choosing hashtags means that your company can engage with that topic’s community. It also provides an opportunity to provide further information to readers: What does your company stay up to date with, and which topics does it care the most about? Select your hashtags carefully, but remember that you can change them whenever you’d like. 

6.) Highlight different aspects of your company with Showcase Pages. 

LinkedIn provides the opportunity to create Showcase Pages, which help you highlight your company’s culture or different aspects to your brand. These are specialty pages that focus on a single topic, and people are able to follow individual pages. Create one to promote an upcoming product, celebrate an employee’s accomplishments, or provide more in-depth content on something your company specializes in. 

For example, Amazon’s ShowCase pages include separate pages for Amazon Music, Amazon Pay, and Amazon Services. People can learn more about each of these aspects that all are an essential part to Amazon’s overall business. 

You can create up to ten Showcase Pages. Make sure that you consistently update them with new videos, articles, or other content that followers will receive value from. It’s another way to get your company discovered and connect with an audience. 

7.) Ask Employees to Engage with Your LinkedIn Business Page. 

Create-LinkedIn-business-page-www.infinitymgroup.com

On top of Showcase Pages, you’ll also have the opportunity to create a Career Page. Here, you can highlight what it’s like to be an employee and promote other aspects of your culture. Not only can you increase recruitment efforts, but you can also invite employees to write an article or create a video for your Career Page to show that you value their perspectives. 

Beneficial features of a Career Page include:

  • Creating a section that allows people to “meet the team.” 
  • Sharing personal employee testimonials. 
  • Listing languages that are spoken at your business. 
  • Tracking analytics so you can find key areas for improvement in your hiring process.

8.) Optimize your LinkedIn Business Page. 

Just like other content you produce for your business (on your personal blog, your company’s website, etc.) it helps to optimize your LinkedIn page to show highly in search results. Sprinkle relevant keywords from your industry throughout your LinkedIn business page to improve its search visibility. Some great places to add keywords are: 

  • In the “About Us” section. 
  • Showcase pages. 
  • Your career pages. 
  • The headline that’s beside your page’s profile image. 

Using keywords in your industry will help you come up in search results even if someone doesn’t know the name of your company. They might be looking for specific products, or even researching company culture. There are lots of ways you can ensure people are able to find you. 

9.) Stay Up to Date and Consistent with Your Content.

Once you’ve fully created your LinkedIn business page and you feel like you have done everything there is to do, don’t stop there. Managing your page will require consistent work. This ensures that it continues to show up in search results and provides readers the information they are looking for. 

Best practices for maintaining content on your LinkedIn business page include: 

  • Consistent posting. Provide your readers with fresh, valuable information so they keep returning to your page. 
  • Have call-to-action buttons. Include a CTA in your background image and throughout your page. This gives people a direct way to take action on your services or special offers if they are interested. 
  • Include images. This helps break up the content and provides a deeper view into your branding or life in the day of an employee. 
  • Take advantage of LinkedIn’s analytics. LinkedIn allows you to see what kind of content viewers engage with the most, as well as the professional traits of the people who visit your page. Monitor these analytics to tailor your content. 

10.) Keep an Eye Out for Ways to Improve. 

LinkedIn is constantly adding new features to its platform. Stay up to date with these, as they can increase a company page’s ability to engage. Sometimes LinkedIn tests features that are only available for a limited time. 

In addition to this, every year LinkedIn publishes a list of the top pages that companies create on the platform. Take a look at each one of these and study how they are successful. You might find some tips that you can apply to your own company page.

LinkedIn-for-businesses-www.infinitymgroup.comUsing Your LinkedIn Business Page to Connect

Your company’s LinkedIn page provides the perfect opportunity to branch out to a wider audience. Take advantage of all your page has to offer, and optimize your content so it shows up in search results. With every possible section of your business page filled out and consistently updated, viewers will get all the information they need to know. 

If you need to build your LinkedIn messaging, Infinity Marketing Group can help you leverage the platform to increase engagement and drive leads.

J.C. GrangerTen Tips for Creating & Optimizing Your LinkedIn Business Page
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How to Write a High-Converting LinkedIn Headline

When you first create a LinkedIn profile, chances are you’re mainly focused on filling out your previous experience and connecting with as many people as possible. Once you’ve worked on your profile, however, don’t forget that there are many useful features to the platform to take advantage of. By maximizing every aspect of LinkedIn you can ensure that people can easily find you and that they’ll be captivated by your professional value. For example, consider the LinkedIn headline. 

A commonly forgotten aspect of LinkedIn is your headline, the description that comes after your name. LinkedIn provides 220 characters in its headline and there are ways you can leverage this space to stand out. It’s an excellent opportunity to introduce yourself, share your value, and encourage people to click on your profile to find out more.  

How Important is a Great LinkedIn Headline?

how-to-write-a-converting-linkedin-headline-www.infinitymgroup.com

Even though it’s tempting to spend all of your time crafting the perfect “About Me” section and listing out your extensive experience, this all may be going to waste if your headline doesn’t grab attention first. Alongside your profile picture, your LinkedIn headline is your best bet to making a great first impression to recruiters, peers, and customers alike. 

Your headline is the aspect to your profile that will be seen the most, since it:

  • Is put at the very top of your LinkedIn profile 
  • Is listed on LinkedIn job applications
  • Appears when you post in your newsfeed
  • Helps you come up in search results

Since you have 220 characters, there is plenty of space to add a creative description in your headline to explain not only your job position, but also what you have to offer and what makes you unique. This will help increase the visibility of your profile so you generate leads and connect with more people. 

Common Mistakes People Make in Their LinkedIn Headline 

While your headline offers plenty of opportunities, utilize it wisely. There are a few mistakes that people commonly make as they change their headline (or don’t change it at all). These mistakes will make it harder for you to show up in search results or achieve organic connections. 

Leaving the Headline on Default 

The first mistake people make is simply leaving their headline as it is. LinkedIn automatically provides a default: your current job title and employer. Your headline may look like this: 

  • Sales Representative at John’s Package Store 
  • B2B Marketing Specialist at Imagine Marketing 
  • Senior Account Manager at Creative Film Supplies

While there is nothing wrong with wanting to tell people your position and where you work (especially if you’re very proud of it), there’s a lot of empty space in your headline that you could be taking advantage of. You can still provide your job title and include something after it–the main mistake people make with their headline is not adding anything to it at all. 


Leverage your LinkedIn network with Infinity Marketing Group’s LinkedIn marketing service. Learn more here or contact them at info@infinitymgroup.com or at (303) 834-7344 today. 


Leaving out Keywords for a Position or Industry 

Your LinkedIn headline provides a great opportunity to incorporate keywords so you show up in search results; LinkedIn functions as a search engine and will provide relevant results when people type words into the search box. Profiles that show at the top of results have these words throughout their profile and in certain areas such as the headline. 

The more keywords you have, the more times you will appear for different things. For example, the Sales Representative at John’s Package Store will show up in search results for “sales” and “representative,” and if anyone is looking for that specific company, but not for much else. 

A key trick is to include the necessary skills for your position or industry in your headline. A sales representative can mention their years of customer service or their success in closing leads. The more that is in the headline, the more chances they have to be found. 

As your skills change over time and you move into higher positions that give you more in-depth responsibilities, you can consistently update your headline. If you are looking for new opportunities, include skills you already have or important terms from your educational background. Don’t simply write “seeking opportunities” or “looking to connect” in your headline, because no one searches for those keywords. 

The Two Steps to a High-Converting LinkedIn Headline 

Great LinkedIn headlines can be broken down into two main parts: keywords, and a short description of the unique value you bring to companies or customers. You have 220 characters to list hard skills you have that are common to your industry, describe specializations, and even invite people to connect. 

Incorporate Keywords from Your Industry 

Try to include about a half dozen keywords in your headline that provide an overview of your position. You can put these in first, or sprinkle them naturally throughout your description. 

If you’re unsure what to include, take a look at the job descriptions for your position. Even if you’re searching for your next role, you can find descriptions of your dream job and include keywords that apply to what you’ve done so far. For example, sales representatives can include keywords such as: 

  • CRM 
  • Outbound calls
  • Inside sales 
  • High volume
  • Relationship management

So a sales representative headline may look something like: “Sales representative at John’s Package Store, experienced in customer relationship management and inside sales. Expertly handles a high volume of outbound calls.” Now the headline will appear in search results in several different ways. 

While keywords are a great place to start, they are just the beginning to crafting a successful LinkedIn headline.

Illustrate Your Value linkedin-headline-www.infinitymgroup.com

Don’t just stuff your headline with keywords–make sure you cohesively present what you will be bringing to the table. Illustrate what you have to offer with results or metrics you’ve achieved in the past. Some numbers to include are your user or customer base, number of years in experience, and quotas you met or exceeded. 

The sales representative’s headline from above can be expanded to illustrate their value: “Sales representative at John’s Package Store, 12+ years CRM and inside sales experience | Expert in handling a high volume of outbound calls and closing deals.” 

Not only will this show up in several different search results, but you also get much more information than you would from just “sales representative.” With longer descriptions, you can use a line or slash to break up your key points and make your headline easier to read. 

Using a Call to Action 

If you’re an entrepreneur or leader in your field and you would like to be found by potential prospects, you can further utilize your headline space to encourage people to take action on the services you offer. Focus on the unique value you, and only you, have. Get the reader interested, and direct them to where they may find more information by including a call to action (CTA). 

While this doesn’t involve as many keywords, it is another opportunity to use your headline and provides a way to grab interest. Useful CTAs in LinkedIn headlines include: 

  • “Check out my new ebook.”
  • “Let’s talk! Info below.” 
  • “Sign up for my next webinar!” 

Put your call to action at the end of your headline. This way, you describe who you are and what you offer, then provide readers a way to get further information. Typically it directs them to your LinkedIn profile or your own website. 


Want to convert your LinkedIn network into a business pipeline? Infinity Marketing Group’s done-for-you LinkedIn service delivers warm leads right to your sales team. Contact us at (303) 834-7344 or at info@infinitymgroup.com to learn more. 


Examples of Effective Headlines 

You have a lot of options for creating your own LinkedIn headline. The following examples illustrate the different ways you can incorporate keywords, provide value, and include a call to action. 

1.) Marketing Specialist at Star Marketing | B2B copywriting and content optimization | Digital strategy | WordPress and Adobe Creative Cloud

This headline focuses on keywords that help expand on the person’s position, which is listed first. The reader gets a quick rundown of the person’s specific skill set and which software programs they are familiar with. 

2.) Sales Manager | 20+ years | Contact me to see how I can reduce the amount of time your reps spend on qualifying leads

Rather than showcasing the company they work at or their personal hard skills, this headline focuses on the value the person is able to bring. It ends with an effective CTA. 

3.) Customer Success | Team Management | Problem Identifier | Senior Account Manager 

This headline bumps the person’s position to the very end, and provides relevant keywords first. This adds context and helps this person appear for specific search queries. 

4.) Executive experienced in marketing and customer analysis | Dedicated to developing a solutions-based approach for top companies 

This one is great for someone who has been in their field for a long time and may already have a lot of connections. They bring the focus on their passion, and explain what they can do for companies. 

5.) SaaS | Product management | Technology and analytics | Graduate, Sorrell College of Business 

This is a great headline for someone who has just graduated from college or is otherwise looking for new opportunities. Putting keywords and their area of expertise first, then leading up to the fact that they have a business degree, is much more beneficial than simply saying they are job seeking. 

Use LinkedIn to Your Advantage

how-to-write-a-converting-linkedin-headline-www.infinitymgroup.com

A specialized LinkedIn headline provides many benefits. By putting in keywords and expressing your value–and simply changing your headline in the first place–you’ll stand out among the crowd. Take advantage of your headline to come up in more search results and to pursue more opportunities for connection. 

There’s even more to LinkedIn that you can leverage to expand your network and discover prospects. Infinity Marketing Group helps you drive leads and maximize other opportunities on LinkedIn so you can successfully use the platform for all it has to offer. Contact us today at info@infinitymgroup.com or at (303) 834-7344. 

J.C. GrangerHow to Write a High-Converting LinkedIn Headline
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Top 15 Email Marketing Questions Answered

Email marketing can be confusing and intimidating. When done correctly, however, email marketing connects your business to customers and boosts sales. From growing a subscriber list to best practices, we’ve answered the most common email marketing questions to help you develop a successful strategy. 

1.) Why is Email Marketing Essential? 15-email-marketing-questions-answered-www.infinitymgroup.com

Even with the rise of social media, emails remain the best way to reach a large number of people directly–an email campaign connects with three times more people than Twitter and Facebook combined. Unlike creating a blog or posting on Facebook, sending an email allows you to ensure that many customers see your content, even if it is just the subject line and name of your business. 

On top of that, you’ll be able to release timely content, create highly targeted messaging, and monitor your campaigns. It’s easier to measure the performance of emails, and you can make small changes to increase engagement. Having an email marketing strategy is essential no matter your industry. 

2.) How Can I Tell if my Email Marketing Strategy is Successful?

The best way to tell whether your strategy is improving your business is to establish clear goals and keep careful track of the performance of email campaigns. What is your email marketing goal – to boost sales? To drive more traffic to specific landing pages on your website? Determining your end goals will help you build a successful strategy. 

Then, there are common email marketing metrics you can use to determine how your campaign is performing. Two of the most important metrics are: 

  • Open rate: The number of people who open a specific email out of the total number of subscribers you sent it to. 
  • Click-through rate: The number of times a link within your email is clicked on out of the total number of subscribers the email was sent to. 

3.) What’s Considered a Good Open Rate and Click-Through Rate?

It’s helpful to know the numbers you should be aiming for. According to Mailchimp, the email open rate on average across all industries is 21.33%, and the click rate on average across all industries is 2.62%. You can also conduct research on your specific industry to find averages for companies like yours, which will provide a useful baseline. 

These numbers also help you set realistic goals; some opens at all may be a great achievement if you are just getting started. It all depends on how you and your team measure success. 


The email experts at Infinity Marketing Group help B2B tech companies build their email list and increase engagement through successful email campaigns. Contact them at info@infinitymgroup.com or at (303) 834-7344 to learn more today! 


4.) How Do I Get Potential Customers to Open My Emails? email-marketing-questions-www.infinitymgroup.com

To ensure your emails are opened, offer the type of content your customers are most likely going to be interested in reading. One of the best practices to email marketing is to fully understand your audience–what type of deals are they looking for? How often will they be making a purchase from you? Familiarizing yourself is the first step to crafting engaging and timely content. 

You also need to ensure you grab people’s attention in the first place with an intriguing subject line that’s eye-catching and encouraging. 

5.) How Do I Craft a Great Email Subject Line? 

Writing a great email subject line is easy once you fully understand your customers and you’re knowledgeable about subject line best practices, such as: 

  • Your line should be 50 characters or less, and a general rule of thumb is to aim for 10 words or less. 
  • Include numbers and lists to promise a quick read. 
  • Tap into customer’s emotions; create a sense that time is running out on certain deals, or promise exclusive content that only certain people will gain access to. 
  • Ask questions to open a dialogue.
  • Use punctuation and emojis to catch attention–but only one or two at a time

6.) How Do I Get People to Click On Links I’ve Put Into My Email? 

An effective method to encourage subscribers to click on content in your email is to include CTAs (calls to action). These are quick, simple instructions that provide readers the next step and explicitly describe the action they should take, such as “Click Here,” or “Shop Now!” CTAs clear up confusion and add urgency to any exclusive or intriguing offers you are providing. 

7.) Are There Any Other Email Marketing Metrics I Need to Know? tips-for-email-marketing-www.infinitymgroup.com

A combination of email marketing metrics will help you set goals and truly measure whether your strategy is working well for your business. Foundational email marketing metrics include: 

  • The acceptance rate, or rate of email deliverability. This is the rate of an email being successfully delivered to a person’s email address. Sometimes emails are bounced (rejected) by servers. Other times, people delete the email address they originally used to sign up. 
  • Spam reports: This is how many times people who received your emails marked them as spam or junk mail. 
  • Unsubscribes: How often recipients ended up unsubscribing from your list completely. 

Your email marketing strategy will likely involve several metrics. For example, you might aim for a high open rate and a low amount of spam reports. 

8.) How Often Should I Email My Whole List? 

While the frequency of your emails will depend on a number of factors, a general rule of thumb is that sending too many will cause your readers to unsubscribe. The trick is to figure out what “too many” is for your business, and to find your email marketing strategy’s sweet spot. 

It’s a safe bet that your subscribers will not like daily emails. According to Smart Insights, the average rate of successful email frequency is 1-2 a week. To find your company’s sweet spot, you can run tests and analyze the performance of different frequencies, then continue with the number that brings you close to the metrics you are aiming to achieve. 

9.) Is There A Time and Day I Should be Sending Emails? email-questions-www.infinitymgroup.com

The answer to this question is the same as email frequency – it depends. There is no universal time and day that’s been identified as “making an email campaign successful.”  For example, according to Mailchimp, Tuesdays and Thursdays between 2-5 PM is the ideal “send” time best. But a study conducted by Wordstream determined that early mornings on Thursdays were better.

One of the biggest factors for your perfect time and day is whether you are a B2B or B2C business. Take into consideration when your subscribers are likely to see and open your email. For B2B, that’s likely during the workday. Since your specific audience will respond differently, it’s best to conduct experiments and study your own data to determine the best time and day for your business. 

10.) How Can I Test My Emails to See What Works Best? 

People will open emails for different reasons. Most of the time, it’s based on a person’s preference or a particular and immediate need that they have. It is possible for you to run tests on your emails to understand which factors–subject lines, images, content, even layout– work best so your campaign hits the metrics you’re looking for. 

An easy way to accomplish this is to perform an A/B test, a simple experiment that allows you to compare two versions of one variable and determine which is more effective: 

  1. Create two emails that are similar in every way except for one factor (a different subject line, sent at a different time, different email body, even differently-colored call to action buttons).
  2. Send the emails to subscribers who are randomly selected. 
  3. Observe which email performs better according to the goals you’ve established. 

The more you test your emails, the more you’ll come to understand your subscribers’ preferences. It’s a simple but effective way to establish successful email campaigns.  


Want to increase email conversions? The email marketing experts at Infinity Marketing Group help B2B tech companies increase ROI with high-converting email campaigns. Contact them at info@infinitymgroup.com or at (303) 834-7344 to learn more today! 


11.) How Do I Segment My Emails? 

Once you’ve run A/B tests, it is possible to segment your subscriber list so that certain people get certain emails and your marketing is tailored to specific preferences. For example, you’ll be able to send one email in the morning to certain people, and one in the afternoon to others. Breaking it up in this way can boost your overall rates. 

Many email platforms allow you to manually segment subscribers based on specific factors. Interestingly, you could also use an algorithm to tailor your marketing campaign. 

12.) Are There Tricks to Getting More Subscribers? www.infinitymgroup.com-email-tips

Growing a great list of subscribers takes time, and the best method is to grow your list organically. Start with current, past, and potential customers; this will be the largest aspect to your list. Branch out from there and make sure people have chances to sign up for your emails through boxes and other opt-in opportunities on your website and marketing materials. 

Keep in mind that having a large number of subscribers doesn’t automatically mean your email campaigns will be successful. The key is to have the right people on your list–qualified leads who will actually open your emails and click through them. Even a small list of subscribers can be prosperous if those people consistently engage with your content. 

13.) Are There Any Email Marketing Laws I Should Be Aware Of? 

Yes. Your emails do actually need to be in compliance with the law. It may seem intimidating, but these laws were mainly put in place to protect against unsolicited advertising and spam. While each country has its own laws dictating what email marketers can and can’t do, the main law for the U.S. is the CAN-SPAM Act. 

If you are using email marketing for commercial purposes, CAN-SPAM requires that you: 

  • Don’t include deceptive or misleading information in your subject lines and headers.
  • Disclose that your message is an advertisement.
  • Include a valid physical address so recipients can see your location. 
  • Include a link to opt-out in every single email so people are able to unsubscribe.
  • Honor unsubscribe requests in a prompt manner and never email the person again unless they opt back in.

14.) What Are Some Other Email Marketing Best Practices? B2B-email-questions-www.infinitymgroup.com

One of the main best practices is to avoid coming across as spam, but there are other things you can do to ensure your email marketing resonates with your customers: 

  • Keep it short and simple. People get dozens of emails each day and don’t have much time, so try to convey your message as quickly as possible. 
  • Communicate your intentions when asking people to subscribe so they understand what they are signing up for. 
  • Remember that sending too many emails will cause people to unsubscribe. 
  • Personalization is key to engagement, so take your time getting to understand your audience and make sure your emails are tailored to their needs and preferences. 

15.) What Makes an Email “Good”? 

This is another email marketing question where the answer simply depends. What makes an email “good” for your business relies heavily on your own practices and standards. For one company, a good email may be one that performs to the expected metrics. For another company, a good email is one that appeals to their customers and brings a boost in sales. Other companies may value high-quality content that simply teaches subscribers something new. Your own expectations and standards will determine the success of your email marketing. 

Developing Your Email Marketing Strategy for Success

There are no dumb email marketing questions; it’s a complicated business strategy that takes time and practice. Success depends on a variety of factors, and an important takeaway is to test and monitor your campaigns to determine what works the best for your business. Make sure you adhere to best practices and established laws.

If you have further questions about email marketing, contact Infinity Marketing Group at info@infinitymgroup.com or by calling (303) 834-7344 today! 

J.C. GrangerTop 15 Email Marketing Questions Answered
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How to Leverage LinkedIn Publishing to Increase Your Authority

Millions of businesses are established on LinkedIn to connect with potential prospects and generate leads. If you aren’t using LinkedIn to post content, however, you’re not taking advantage of all that the networking platform offers. LinkedIn has its own publishing tool that is a powerful feature for connection, which you can use to develop your company’s professional identity.

Whether you post articles weekly or like and comment on other people’s posts, the more active you are on LinkedIn, the more you’ll be rewarded for it. There are many benefits to gain from understanding how LinkedIn can work for you. Leveraging LinkedIn publishing will help expand your engagement with customers and increase your brand’s authority in your field. 

Benefits to Leveraging LinkedIn Publishing 

Increasing Your Authority linkedin-publishing-www.infinitymgroup.com

Publishing high-quality content is a great way to stand out on LinkedIn and provide value to the community. Once you begin to use the publishing platform, your network will view you as an authority. The more content you publish, the more you’ll add to your brand as people become familiar with your business.

You’ll also gain access to another distribution platform for your company’s content. You can reach people you would not otherwise be able to connect with, and LinkedIn allows you to view analytics for each article you create so you can gain insight into how readers are engaging with your posts. By using LinkedIn, you can expand your authority and measure what type of content works best for your business. 

LinkedIn Rewards You for Being Active 

LinkedIn is all about connecting with people. The more active you are on LinkedIn, the more opportunities you have to find new leads and make new connections. Each piece of quality content increases your visibility to other industry experts and potential customers. And it’s not just about posting – any time an article is liked or commented on, this activity is recorded. 

LinkedIn also has advanced search functions that allow users to search for specific keywords. Incorporating keywords into your content will help bring you to the top of these search result pages. If you’re active on the site, the more visible you will be in these search results. This helps set you apart from the thousands of other businesses that currently use the platform. 


With Infinity Marketing Group, you can use LinkedIn to drive warm leads for your business. This done-for-you LinkedIn service is helping B2B companies increase their ROI on the platform. Want to learn more? Contact them today at info@infinitymgroup.com or reach them at (303) 834-7344.


Increased Engagement with Your Content

On LinkedIn, you may find that it’s easier to have people like or comment on your posts than elsewhere (on your personal website’s blog, for instance). That’s because anyone on LinkedIn can see and follow your posts; you can gain engagement outside the limits of your immediate network. The “follow” button allows anyone to stay updated on what you’re posting, so if you publish content on a regular basis, you’ll slowly build up a following. 

Once you’ve published, you can share your article in a status update. Include hashtags in your status; not only does this give readers more of an idea of exactly what the article is about, but people can also follow individual hashtags such as #sales and #creative. Content with those hashtags will automatically appear in their feeds, and it will come up in search results when someone searches for a specific hashtag. This is a great way for you to connect with even more prospects. 

Google Indexes LinkedIn Publisher Posts

The articles you publish on LinkedIn will be indexed by Google, which means that when people search for keywords in Google’s search engine, your LinkedIn post will appear in the results. This is one of the most beneficial features to LinkedIn Publisher, as people don’t have to be logged into the platform in order to see your content. 

This also makes it easier to rank highly in search results. Naturally, a popular and well-established site such as LinkedIn will be listed at the top of a search page. Your business website may not be able to rank as well on its own. In many cases, your post on LinkedIn will appear in search results before your own website, so use Google indexing to your advantage and optimize your content.  

Best Practices for LinkedIn Publishing 

You can write about whatever you want and publish it on LinkedIn, but there are a few tips that will help your content find success on the platform. Keep these best practices in mind as you use the LinkedIn publishing tool: how-to-leverage-LinkedIn-publishing-www.infinitymgroup.com

  • Remain professional. Your personality can come through so your content is genuine and resonates with readers. Remember, however, that LinkedIn is for business professionals. Be yourself, but craft stories and advice that are appropriate for a work setting. 
  • The ultimate goal is to add value. Avoid being overly promotional with your content; instead, provide your reader with new insights and focus on information that will improve the community as a whole. 
  • Ensure your content is tailored for LinkedIn. Be clear and concise with your information, write on timely topics, and make sure the layout is reader-friendly. This includes breaking up your content into smaller chunks or lists so that it is more easily readable. 
  • After you post, remember to engage with your readers and connections. LinkedIn makes it easy to interact with your connections. Reply to comments on your post and ask people to follow you for more updates, news, and tips or tricks. Keep track of which articles tend to be liked or commented on the most. 
  • Stay consistent with your brand. Publishing on LinkedIn requires a few tweaks, but you shouldn’t present content that is completely different than what you otherwise have on the internet. Keep your tone and style consistent with what’s on your business’s website. 

Want the experts to manage your LinkedIn profile? Infinity Marketing Group offers a done-for-you LinkedIn marketing service that drives warm leads to your sales team. Contact them today at info@infinitymgroup.com or reach them at (303) 834-7344.


Types of Content to Post 

Originally, LinkedIn Publishing was intended for long-form articles, but currently, LinkedIn promotes short-form articles as well as other types of media such as videos. Shorter posts are a great way to get started if you are hesitant about creating content on LinkedIn. It’s not easy to put yourself out there online, and the professionalism of LinkedIn can be intimidating. 

Try to think of LinkedIn users simply as people who you want to reach out to. Your content should be professional, but it can be personal, too. Take personal experiences and craft a story about what you learned, positioning your lesson in a way where the reader can relate. If you regularly provide quality and helpful content, people will notice. Eventually, you’ll find what works for your readers and what types of content speaks to your audience effectively. 

Another easy way to start posting on LinkedIn is to create articles that are based on the content you have already published on your website. This is known as “repurposing” content, and it’s a highly useful strategy to take advantage of. 

Using LinkedIn to Recycle Old Content Linkedin-publishing-tips

To truly leverage LinkedIn publishing, use it to repurpose content from your website. Consider LinkedIn as a distribution channel that you can take advantage of to get more eyes on your content and connect with a broader audience. 

When you recycle old content on LinkedIn, be careful; you can’t just copy and paste, you will have to re-spin it. There are a few tricks you can do: 

  • Split a long interview or article from your website into a series of individual posts. 
  • Turn key points of a popular blog post into polls or quotes. 
  • Make an infographic to present crucial information in a new way. 
  • Otherwise, tweak your content to match your LinkedIn audience. 

There are lots of different ways you can repurpose content, but keep in mind that this strategy works best for evergreen content (optimized content that continues to stay relevant). Some other best practices to stay mindful of include:

  • Wait a couple of weeks after the original publishing date to repurpose your content on LinkedIn. 
  • Stay consistent with your established online brand. 
  • Include links to your website in the article so you drive traffic. 
  • If you create a series, link to each one so people can easily read the entire series. 
  • Promote your content multiple times to your network.

Leverage LinkedIn Publishing to Benefit Your Company 

If you are using LinkedIn simply to host your company’s profile, you may be missing out on big opportunities to increase your authority and build a following. By leveraging LinkedIn’s publishing tool, you can create fresh content or repurpose popular content from your own website to gain leads and have more exposure. LinkedIn makes it easy to engage with other people, rewards you for being active, and maximizes your distribution. 

Once you make the most out of your opportunities on LinkedIn, you’ll find that it gets easier and easier to grow your reputation and your audience. Looking for more ways to use LinkedIn publishing to grow your business? Infinity Marketing Group can help you build your messaging to drive leads. Contact us today at info@infinitymgroup.com or call us at (303) 834-7344

J.C. GrangerHow to Leverage LinkedIn Publishing to Increase Your Authority
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Email Subject Lines: 10 Best Practices to Increase Open Rates

In email marketing, a crafty, engaging subject line is your key to catching people’s attention. This line is the first impression you’ll make on readers; in many cases, it’s more important than the actual body of your email, because all the effort you put into creating an excellent email doesn’t matter if it goes unopened in the first place. 

The goal is to hook readers so they click on the subject line and open the email. The more times your email is opened, the better the open rate–which is the number of people who actually opened your email out of the total number of subscribers you sent it to.

How can you create eye-catching, successful subject lines and avoid coming across as potential spam? Incorporate these best practices into your subject lines to make them stand out and ultimately increase your open rates. 

Email Subject Line Best Practices

1.) Understand Your Audience email-subject-lines-and-open-rate-www.infinitymgroup.com

Like many other aspects of digital marketing, it’s essential to be familiar with your audience as you create email subject lines. This familiarity will set your tone and help you cater to specific interests. It’s possible to use funny or shocking email subject lines (ones that use puns or make a jolting statement), but these run a lot of risks and you have to know whether your audience will be receptive to them. 

You can also personalize subject lines by using an individual’s first name. Or, utilize retargeting to provide a specialized offer on items that a customer may have looked at or purchased previously. Take time to understand what style, language, and offers your audience will find attractive.

Examples: 

  • Mary, thanks for participating
  • More art classes offered in your area 

Infinity Marketing Group creates high-coverting email marketing campaigns for B2B tech and software companies. Contact us at info@infinitymgroup.com or call (303) 834-7344 to learn more! 


2.) Keep It Short and Direct

People are busy. Your message should be short and sweet, providing as much information as possible. Keep in mind that most subject lines need to be 50 characters or less, and ones that have 4-7 words have a higher open rate. Even subject lines with just a few words can attract readers. 

Examples: 

  • How are things going?
  • Top suggestions for this week 

3.) Use Punctuation and Emojis Sparinglyemail-subject-lines-and-emojis-www.infinitymgroup.com

Punctuation and emojis are great tools to make your subject line stand out and break up the normal text. However, use them sparingly; excessive emojis may alienate some readers, and make sure the ones you use truly are relevant to your subject or sale. Exclamation points can help you emphasize your message, but more than one or two can also be off-putting. 

In fact, MailChimp conducted a study that found 3 punctuation marks and 1 emoji is the general limit for a subject line.

Examples: 

  • Remember–sale ends today!! 
  • Reasons we 💚  St. Patrick’s Day 

4.) Include Numbers and Lists 

There is a reason why “Top 10” blogs are so popular. Listing content helps break it into smaller and more readable chunks, promising an easy and quick read. It also generates curiosity, as people want to see what the #1 thing is. This trick can work in your subject line. 

Another way to include numbers in your subject line is to use a statistic. This additionally provides insight and straightforward information. 

Examples: 

  • The easiest 7 dinners that kids love 
  • 70% of people buy their gifts last minute 
  • Our top 10 lipsticks for fall 

5.) Take Advantage of FOMO

The fear of missing out is very common. A great marketing strategy is to tap into this fear and other scarcity tactics such as putting a time limit on a sale; this provides incentive and a sense of urgency. Emphasize this urgency in your subject line with numbers and exclamation points. 

Examples: 

  • 50% off jeans. Today only!
  • 10 spots left, reserve your place now. 
  • Free shipping! (48-hour offer)

6.) Tap Into Positive Emotions 

You don’t have to necessarily make your readers fearful in order to get them to open your email–there are plenty of positive incentives to tap into as well. For example, people enjoy being on top of the latest fashions and trends. An email promising a sneak-peek into something that’s up and coming can get a high open-rate. 

Or, offer great incentives that subscribers can’t pass up. This might be exclusive content, the chance to win something, or a free trial. People are likely to open the email just to get more information on the offer. 

Examples: 

  • An exclusive look at our new features 
  • Our predictions for trends in 2021

7.) Ask A Questionquestions-in-email-subject-lines-www.infinitymgroup.com

Posing a question immediately engages your subscribers. Rather than simply stating something, you open the opportunity for conversation. Open-ended questions that don’t simply have yes-or-no answers pique a customer’s curiosity. 

Examples: 

  • How’s your new laptop? 
  • How much chocolate is too much? 
  • What’s next for remote workers? 

8.) Include a CTA 

A CTA (call to action) is another marketing strategy you can use in your email subject line. These are quick, simple phrases that tell the reader the action they should take. They express urgency and are very direct. Following with exclamation points enhances the impact (but remember to use only one or two). 

Examples: 

  • New expert webinar. Reserve your spot now! 
  • Subscribe now for daily beauty tips

9.) Go Local 

By using location-specific language, you show subscribers that you’ve done your research; you’re familiar with their vicinity and have information or offers that apply to their unique circumstances. It’s an extra step to personalization that can do the trick–many people open emails like this just because they are interested in seeing what’s happening in their local area. 

Examples: 

  • The best new restaurants in Los Angeles 
  • Join us at Millennium Park in Chicago  

Want to put your email marketing into the hands of trusted experts? Infinity Marketing Group specializes in helping B2B companies leverage their email lists so they can increase their audience and ROI. Learn more here


10.) Test Your Subject Lines 

One of the best ways to learn if your subject line is successful is to run an A/B testing campaign. A/B testing is a simple experiment that compares two versions of one variable and determines which version is more effective, depending on a subject’s response. 

In this case, your experiment will involve creating two emails that are similar in every way except for the subject line. Send them to randomly selected subscribers, then observe which email gets opened the most. This tells you what subject line appeals to your readers and how even a small difference can make a big impact on open rates. 

The more you run A/B testing on your subject lines, the more you’ll begin to understand your audience and their interests or preferences. It’s a simple yet effective way to familiarize yourself with subscribers and create successful email campaigns. 

How Increasing Open Rates Helps Your Business email-subject-lines-www.infinitymgroup.com

Generally, the higher your open rate, the bigger your outreach. In combination with other marketing strategies and metrics, this helps to enhance sales. Open rates are an essential metric because they are a good indication of your engagement with your subscribers. If your open rates are very low, you may be sending too many emails or not doing enough to encourage readers to open them. 

A great technique to boost open rates is to create great email subject lines that connect with your subscribers’ interests and hook them into finding out more. Create a few experimental subject lines by incorporating the best practices listed above. Run A/B testing to see which ones get the most open rates, then base your email subject lines on what’s successful. 

Need to further develop your email marketing strategy? Infinity Marketing Group can help you target your emails to boost your ROI. Contact us at info@infinitymgroup.com today or call us at (303) 834-7344

J.C. GrangerEmail Subject Lines: 10 Best Practices to Increase Open Rates
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Create a Custom LinkedIn Background on Canva in Three Steps

Having a LinkedIn profile is an essential aspect of professional networking. Whether your profile is personal or for your business, LinkedIn helps you connect with others in your field and potential employers or customers. The goal is to engage with as many people as possible. Since LinkedIn has hundreds of millions of users, it can be difficult to stand out. Luckily there are a few tricks you can use to grab people’s attention and encourage them to browse your profile. It begins with creating a custom LinkedIn background that’s eye-catching and engaging. 

Creating a Custom LinkedIn Background with Canva

When someone looks at your profile on LinkedIn, one of the first things they’ll see is your background. LinkedIn provides a default picture for this background when you first sign up. Although many people simply keep this placeholder, it doesn’t provide any useful information. Creating a custom background will help you utilize this space for branding and connection. 

You can personalize your background with Canva, a free design program. Canva helps you build a professional and high-quality LinkedIn background in three easy steps: 

1.) Select the Perfect Template 

In Canva, you’ll have hundreds of templates for LinkedIn backgrounds to choose from. You’ll find templates for every industry and theme, so you can find one you like and match your profile’s background perfectly to your career or business. 

creating-a-custom-linkedin-background-www.infinitymgroup.comRemember, LinkedIn is a network for professionals. Regardless of your industry, you’ll want a high-quality background that highlights your professionalism. Keep in mind these best practices as you create your LinkedIn background: 

  • The simpler, the better. Stick with minimal text that provides a quick and specific message.
  • Use high-resolution images. These won’t blur or become pixelated. 
  • Ensure your background fits the theme of your brand. If you’re creating a business profile, match it to your business’s website.
  • You can use colors and images to grab people’s attention, but keep things friendly and professional. 
  • Your LinkedIn background will be in a shape that’s a lot wider than it is tall, so be mindful of this space as you complete your design. 

Want our experts to drive warm leads to your sales team using LinkedIn? Infinity Marketing Group provides LinkedIn lead generation services to B2B companies like you! Contact us at info@infinitymgroup.com or call us today at (303) 834-7344.


2.) Choose Your Images and Other Features 

Canva offers hundreds of thousands of pictures for free that are easy to insert into your template. You can also insert a photo you’ve taken yourself or images that you’ve found that are licensed for open usage from Google Images. Make sure you use images that are high resolution (or more than two megapixels). 

Canva also provides illustrations, graphics, and image filters. You can experiment with font combinations, color schemes, and the layout of your template as you settle on a LinkedIn background that’s professional yet uniquely you. You’ll be able to further personalize by adding branding elements, your company logo, and more. 

One of the most important factors to remember is that an area at the bottom of your background, a small half-circle, will be blocked by your profile photo. Like the rest of your profile, you should have something professional here that creates a strong first impression. Use these tips for a professional profile picture: 

  • Take a headshot–a photo that includes your head, neck, and top of shoulders. 
  • Dress professionally. Consider what you would wear to work or for an interview. 
  • Keep it simple. It should be of only you–no group photos or pets. Make sure you’re standing against a solid background such as a white wall. 

3.) Get Ready to Upload to LinkedIn

The required dimensions for your LinkedIn background is 1584 pixels by 396 pixels. Keep in mind that you may have to click “customized dimensions” and make sure your background will be compatible. Even if you are using a template on Canva, check your dimensions just in case. creating-a-linkedin-background-www.infinitymgroup.com

Save your background as a .png or .jpg so you’re able to upload it to LinkedIn. Add your professional profile picture, then tie your profile together with a dynamic headline–which is the description following your name that describes who you are and what you do.

LinkedIn provides another default here: your headline will automatically list your current job title and employer. You can customize it, however, to make a powerful and creative statement about your expertise, achievements, and what you have to offer. This is another opportunity to stand out. 

Crafting a Successful LinkedIn Profile 

Canva makes it easy for you to shine on LinkedIn with customized backgrounds. By strengthening your headline and adding a professional profile picture, you’ll be able to use your comprehensive LinkedIn profile to promote your business or personal brand to as many people as possible. 

Now that you know all about creating a custom LinkedIn background, do you need more advice on LinkedIn marketing? Infinity Marketing Group’s LinkedIn lead generation strategy helps your business drive leads and close sales. Contact us at info@infinitymgroup.com or call us today at (303) 834-7344.

J.C. GrangerCreate a Custom LinkedIn Background on Canva in Three Steps
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Email Marketing Frequency: How, When, and Best Practices

A common problem that many businesses, big and small, grapple with is how often they should be emailing their customers. When does it become one too many emails? 

You don’t want to annoy customers and unwittingly make them unsubscribe from your email list. On the other hand, you don’t want to let your customers disengage or go so long without communication that they end up forgetting about your products or brand.

The key to email marketing that every business needs to evaluate for itself is its successful email cadence (another term for email frequency). You can find the “sweet spot” for your business by using metrics to judge how your email marketing campaigns perform, basing frequency on customer lifecycle, and segmenting your subscriber list. 

This all helps you determine the perfect number of emails you can send per week on average to maximize conversions without losing subscribers.

Common Metrics for Email Marketing

Email marketing involves campaigns that are sent out in bulk to your subscribers. These are different from the automated emails that customers receive when they make a purchase, such as order confirmation or notifications about an abandoned cart. 

Email marketing is tailored, triggered messaging that is sent to specific subscribers on your email list—not everyone. The content that goes into your campaigns will be carefully selected or even personalized. click-rate-email-marketing-frequency-www.infinitymgroup.com

A successful email marketing campaign involves more than simply preventing customers from unsubscribing. You can measure the performance of your campaign using two common metrics:

  • Open rate, which is essentially the number of people who opened a specific email, out of the total number of subscribers who received that email.
  • Click rate, also known as click-through rate. This measures how many people clicked on the links within your email—through an image, hyperlink, or call to action (CTA). To calculate your click rate, divide the total number of clicks a specific email gets by the total number of subscribers who received that email.

Other important metrics include how many sales your email campaign generates and your unsubscribe rate. Keep in mind that typically your email marketing strategy won’t be determined by one metric alone, but rather by several of them. 

How Often to Send Emails

A good rule of thumb for email cadence, in any industry, is that as you increase email frequency you’ll begin to follow a curve of diminishing returns—studies have shown that a high number of emails is the #1 reason why people unsubscribe. 

What this means is that at some point, you’ll send too many emails and your customers will disengage. The key is to figure out what that point is for your business.

Generally, people do not like daily emails. But how many messages per week is too much? According to Smart Insights, the average sweet spot for companies tends to be 1-2 emails per week. 

To determine your business’s optimal frequency, you can run tests to find the best number. Split your email list into three groups:

  • One is a control that will receive two emails per week. 
  • One is a test group that gets one email per week. 
  • The last is a test group that gets three or more. 

Send emails over several weeks and analyze which number tends to generate the metrics you need. 

A great way to get started is to identify the specific goals you are aiming for. Are you trying to boost your open rate? Do you need to enhance traffic to your website? Your goals will determine the specific metrics you use and how you’ll consider an email campaign to be successful. 

What’s considered a “good” open rate or click-through rate, anyway? According to Mailchimp, the average open rate for all industries is 21.33% and the average click rate for all industries is 2.62%. 

You can also find the averages for your specific industry. These averages provide a helpful baseline for you to aim for.


Need help refining your email marketing strategy? Infinity Marketing Group specializes in running B2B email campaigns. Our team of email experts creates campaigns that grow your email list and increase conversions. Interested in learning more? Check out their Email Marketing Service now. 


Basing Email Marketing Frequency on Customer Lifecycle

An important factor to consider when adjusting your email cadence is the typical lifecycle, or purchase cycle, of your customers. If your customers don’t make purchases that often, inundating them with constant emails will likely cause them to unsubscribe. If your customers make frequent purchases, you can send more emails to retain their attention and engagement, without as much risk.

For example, fashion brands have a quick customer lifecycle because clothing is very frequently purchased. Clothing companies can get away with sending emails several times a week. 

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Other industries, such as technology, have a much shorter customer lifecycle. Tech companies need less email frequency and should try not to inundate their subscribers with emails.

Generally, the customer lifecycle goes through five stages, from before to after someone completes a final purchase:

  1. Reach; during the first phase, you develop an awareness of your brand with potential consumers.
  2.  Acquisition; you contact customers directly with relevant messaging so they fully understand your brand and what you have to offer.
  3. Develop; after the first purchase is completed, you develop a relationship with the customer by keeping in constant contact.
  4. Retention; customers return and purchase again as you satisfy their needs and continually send relevant messaging.
  5. Advocacy and loyalty; over time your customers will tell their network, friends, and family about your services or products. They become brand advocates as they continue to make their own purchases.

Segmenting Your Subscribers

Once you’ve identified your customers’ lifecycle, the next step is to segment your subscribers. 

Not every customer is the same—people will respond to email campaigns for different reasons, so tapping into these reasons can help your campaigns be successful. Give customers a personalized experience of your brand by delivering emails that are tailored to their needs and interests, or even their engagement level.

For example, most subscribers won’t open every single email you send—but that doesn’t mean they’re not interested in your brand. They may have less time to read emails, prefer top offers, or only purchased something from your website as a gift. They’ll still engage, just not as often. Unfortunately, if you don’t segment your email list, these types of subscribers will bring down your overall rates.

It’s possible to tailor your marketing campaigns so you can send different emails to different customers. Many email platforms make it easy to manually segment customers based on certain factors. Or, you can use an algorithm to complete this for you. 

By segmenting your list, you’ll be able to send those top offers to targeted customers or slow the email frequency down specifically for the subscribers who don’t look at your emails very often. All of this depends on the collection of data and careful analysis, so be sure to monitor your campaigns.

Tips to Boost Engagement with Emails

As you adjust your email marketing frequency and figure out what’s right for your business, there are more things you can do to help ensure its success. It’s important to maintain your relationship with your subscribers, and aim to turn them into long-term, loyal customers. 

Increasing engagement with the emails you send can make all the difference and bring those open and click-through rates you’re looking for. In this case, it’s all about quality content. 

Email Subject Lines

An attention-grabbing subject line increases the chances of your email being opened in the first place. For your subject lines, create a sense of urgency, ask your subscribers a question, or give them a special offer. In the content of your email, include a strong CTA to follow up on your subject line and further motivate customers to take action by clicking on the email.

Personalized Promotions

You can also personalize promotions and offer content based on a customer’s previous purchases. Depending on your industry, this may not simply be a suggestion to buy a product again. You might offer helpful hints for getting the most out of the software they purchased, or highlight an important upgrade so your customers have the best and newest versions of their tech. 

If it’s their very first purchase from you, start by sending an engaging welcoming email. This establishes a good relationship right off the bat and gives you an opportunity to introduce what type of emails they can expect, increasing chances of engagement in the future. 

Email Marketing Best Practices

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As you get started with email marketing or adjust the email cadence you have already established, here are some things to keep in mind:

  •   Remember that the number one reason customers unsubscribe is because they’ve received too many emails.
  •   For most businesses, sending 1-2 emails a week is ideal. This is an especially helpful baseline if you are just getting started.
  •   Communicate your intentions with customers as early as possible. They should know what they’re signing up for—are you going to send monthly newsletters? Do you host weekly webinars? If this is clear from the beginning, the number of emails won’t be as surprising—or annoying—to your subscribers.
  •   Personalization is often the key to engagement. Even addressing the subscriber by name can make a huge difference in whether your emails are opened or clicked through.
  •   Since the best average number of emails per week for your business depends on a number of factors, make peace with the fact that it may take a while for you to find that successful email marketing frequency.

Ready to Improve your Email Strategy?

It is possible for every business to find its sweet spot when it comes to email marketing frequency. Once you’ve analyzed the performances of your email marketing campaigns and settled on your perfect number, stay up to date not only with changing technologies but also with your customers and their needs. 

Your email cadence may need to change over time—or you may be able to hone the exact number down further with new analytics. What works once may not work forever, so keep monitoring your campaigns and their results, and keep collecting data so you can improve your email marketing in the future. 

Need help developing your company’s email marketing strategy? Contact us today at info@infinitymgroup.com or call us at (303) 834-7344

J.C. GrangerEmail Marketing Frequency: How, When, and Best Practices

J.C. Granger on The Hot Mic @ Arch DevOps Podcast

Our CEO J.C. Granger joins The Hot Mic @Arch DevOps podcast to talk about marketing at scale. In 2020, messaging means everything. J.C. discusses automation and creating lead-generating messaging on his favorite platform, LinkedIn

The Hot Mic @ Arch DevOps is hosted by Michael “Fritz” Fritzius. The podcast shares the story of business owners, the hurdles they face, and how they began pursuing their passions. 

Listen to the Full Episode Here

On Infinity Marketing Group’s Concentration 

We focus on B2B SaaS. […] Software makes the world go round and you get the right combination of stuff you can buy and use, you can do the same amount of work as 100 people if you only have 20. I took my passion and turned that into our target market. B2B tech is our jam. 

With COVID, we’ve dialed in and focused on our LinkedIn B2B lead gen eco-sphere more than anything recently. We’re still doing all the services that we use to, but now we’re doing that in the context of B2B leads on LinkedIn. 

On His Upcoming Book 

A chapter that I wrote in a recent business book discusses marketing during a crisis. This gave me the idea to write an entire book on the topic, which I’ve started. It will be called Crisis Marketing: How to Survive & Thrive During Pandemics, Bubble Bursts, & Corporate Scandals

Marketing has changed completely. For example, if you’re starting an SEO campaign, it’s going to take nine months before you see any results. Right now, more companies don’t have nine months, let alone nine weeks. […] If you stick with the old way, you’re a ticking clock about to run down to zero.

Has Messaging Changed?  

First, you have to instill that initial trust. You’re here today, but what about tomorrow. Right now, it’s about making people feel safe – that you’re here to stay. 

This is what we did, and what we helped our clients do. 

For example, if one of our clients is a software company that does proposal documents. We want to make sure that not only are we reaching out to the right people, but that the messaging shares that you’re surviving. We want to establish certainty for our clients and their leads. 

The advice that I’m giving to everyone: Take whatever has the fastest results, even if they’re not the biggest results, to instill confidence in your target market. 

Tune in to the full episode of The Hot Mic @ Arch DevOps Podcast for more marketing insights!

Have questions about our lead generation services? Reach out to me on LinkedIn

J.C. GrangerJ.C. Granger on The Hot Mic @ Arch DevOps Podcast
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#BeRealShow Podcast: J.C. Granger Gets Real About The Future of BizTech

The Be Real Show Podcast invited our fearless CEO, J.C. Granger, to be a guest on the podcast. In episode #255, J.C. discusses creating sustainable marketing systems and infrastructure, generating ROI, and making room for the option to sell your tech company. 

Be Real Show podcast focuses on helping ad agencies, PR firms, digital agencies, and marketing consultants with business and social strategies.

Listen to the full episode on Apple Podcasts or Stitcher

Infinity Marketing Group exclusively helps SaaS & Tech companies grow their businesses faster by developing proven digital marketing strategies and campaigns.

I know how hard it can be to grow a company. Most of the time, it feels like you’re throwing money out the window and seeing no return. When Infinity Marketing Group was started, I wish I had someone to guide me in the right direction. 

Our goal here at Infinity Marketing Group is to be the resource for you that I wish I had for myself years ago.

Having the right marketing strategies and campaigns in place is one of the major things that separate the most successful companies from the ones that struggle to survive. SaaS and Tech companies are generally excellent at what they do, but they struggle at creating the right marketing strategies for scaling and generating a steady pipeline of new paying customers.

I built a business that develops the exact marketing campaigns SaaS and Tech companies need in order to grow quickly and be profitable. We can help you show the people who need your product exactly where to find it! 

If you’re still reading, then maybe I’ve struck a cord in you? Let’s connect.

Send me a message on LinkedIn and we can discuss any marketing issues you might be having. My team and I are here to help. 

Learn more at www.infinitymgroup.com

 

J.C. Granger#BeRealShow Podcast: J.C. Granger Gets Real About The Future of BizTech
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