Call-to-action buttons that DARE you to “Click Here!”

Call-to-action buttons that DARE you to “Click Here!”

Guys, it’s almost 2018. If you’re not incorporating a strong call-to-action (CTA) on your website or e-mail blast – you’re missing out! Just as Netflix leads to chill, CTAs are a direct path to conversions and revenue—and who doesn’t love a little ROI? (Hint:...
3 Astonishingly “Simpler” Steps to Choosing A Company Name

3 Astonishingly “Simpler” Steps to Choosing A Company Name

Today I helped an aspiring entrepreneur come up with the name of her new company. She showed me a picture of a massive white board that she had brained stormed on and still couldn’t come up with a company name she liked. Me: “Let’s do a quick exercise. We’re going to...
5 Ways to Build a Lead Generating Website

5 Ways to Build a Lead Generating Website

How to Build a Lead-Generating Website  Many businesses are so eager to get a website up and running, they don’t invest the time needed to build a solid marketing strategy as the foundation. First things first—topline goals should always be discussed before diving...