Lead Generation

How to Write a High-Converting LinkedIn Headline

J.C. Granger April 27, 2021

When you first create a LinkedIn profile, chances are you’re mainly focused on filling out your previous experience and connecting with as many people as possible. Once you’ve worked on your profile, however, don’t forget that there are many useful features to the platform to take advantage of. By maximizing every aspect of LinkedIn you can ensure that people can easily find you and that they’ll be captivated by your professional value. For example, consider the LinkedIn headline.

A commonly forgotten aspect of LinkedIn is your headline, the description that comes after your name. LinkedIn provides 220 characters in its headline and there are ways you can leverage this space to stand out. It’s an excellent opportunity to introduce yourself, share your value, and encourage people to click on your profile to find out more.

How Important is a Great LinkedIn Headline?

Even though it’s tempting to spend all of your time crafting the perfect “About Me” section and listing out your extensive experience, this all may be going to waste if your headline doesn’t grab attention first. Alongside your profile picture, your LinkedIn headline is your best bet to making a great first impression to recruiters, peers, and customers alike.

Your headline is the aspect to your profile that will be seen the most, since it:

Is put at the very top of your LinkedIn profile
Is listed on LinkedIn job applications
Appears when you post in your newsfeed
Helps you come up in search results

Since you have 220 characters, there is plenty of space to add a creative description in your headline to explain not only your job position, but also what you have to offer and what makes you unique. This will help increase the visibility of your profile so you generate leads and connect with more people.

Common Mistakes People Make in Their LinkedIn Headline

While your headline offers plenty of opportunities, utilize it wisely. There are a few mistakes that people commonly make as they change their headline (or don’t change it at all). These mistakes will make it harder for you to show up in search results or achieve organic connections.

Leaving the Headline on Default

The first mistake people make is simply leaving their headline as it is. LinkedIn automatically provides a default: your current job title and employer. Your headline may look like this:

Sales Representative at John’s Package Store
B2B Marketing Specialist at Imagine Marketing
Senior Account Manager at Creative Film Supplies

While there is nothing wrong with wanting to tell people your position and where you work (especially if you’re very proud of it), there’s a lot of empty space in your headline that you could be taking advantage of. You can still provide your job title and include something after it–the main mistake people make with their headline is not adding anything to it at all.

Leverage your LinkedIn network with Infinity Marketing Group’s LinkedIn marketing service. Learn more here or contact them at info@infinitymgroup.com or at (303) 834-7344 today.

Leaving out Keywords for a Position or Industry

Your LinkedIn headline provides a great opportunity to incorporate keywords so you show up in search results; LinkedIn functions as a search engine and will provide relevant results when people type words into the search box. Profiles that show at the top of results have these words throughout their profile and in certain areas such as the headline.

The more keywords you have, the more times you will appear for different things. For example, the Sales Representative at John’s Package Store will show up in search results for “sales” and “representative,” and if anyone is looking for that specific company, but not for much else.

A key trick is to include the necessary skills for your position or industry in your headline. A sales representative can mention their years of customer service or their success in closing leads. The more that is in the headline, the more chances they have to be found.

As your skills change over time and you move into higher positions that give you more in-depth responsibilities, you can consistently update your headline. If you are looking for new opportunities, include skills you already have or important terms from your educational background. Don’t simply write “seeking opportunities” or “looking to connect” in your headline, because no one searches for those keywords.

The Two Steps to a High-Converting LinkedIn Headline

Great LinkedIn headlines can be broken down into two main parts: keywords, and a short description of the unique value you bring to companies or customers. You have 220 characters to list hard skills you have that are common to your industry, describe specializations, and even invite people to connect.

Incorporate Keywords from Your Industry

Try to include about a half dozen keywords in your headline that provide an overview of your position. You can put these in first, or sprinkle them naturally throughout your description.

If you’re unsure what to include, take a look at the job descriptions for your position. Even if you’re searching for your next role, you can find descriptions of your dream job and include keywords that apply to what you’ve done so far. For example, sales representatives can include keywords such as:

CRM
Outbound calls
Inside sales
High volume
Relationship management

So a sales representative headline may look something like: “Sales representative at John’s Package Store, experienced in customer relationship management and inside sales. Expertly handles a high volume of outbound calls.” Now the headline will appear in search results in several different ways.

While keywords are a great place to start, they are just the beginning to crafting a successful LinkedIn headline.

Illustrate Your Value

Don’t just stuff your headline with keywords–make sure you cohesively present what you will be bringing to the table. Illustrate what you have to offer with results or metrics you’ve achieved in the past. Some numbers to include are your user or customer base, number of years in experience, and quotas you met or exceeded.

The sales representative’s headline from above can be expanded to illustrate their value: “Sales representative at John’s Package Store, 12+ years CRM and inside sales experience | Expert in handling a high volume of outbound calls and closing deals.”

Not only will this show up in several different search results, but you also get much more information than you would from just “sales representative.” With longer descriptions, you can use a line or slash to break up your key points and make your headline easier to read.

Using a Call to Action

If you’re an entrepreneur or leader in your field and you would like to be found by potential prospects, you can further utilize your headline space to encourage people to take action on the services you offer. Focus on the unique value you, and only you, have. Get the reader interested, and direct them to where they may find more information by including a call to action (CTA).

While this doesn’t involve as many keywords, it is another opportunity to use your headline and provides a way to grab interest. Useful CTAs in LinkedIn headlines include:

“Check out my new ebook.”
“Let’s talk! Info below.”
“Sign up for my next webinar!”

Put your call to action at the end of your headline. This way, you describe who you are and what you offer, then provide readers a way to get further information. Typically it directs them to your LinkedIn profile or your own website.

Want to convert your LinkedIn network into a business pipeline? Infinity Marketing Group’s done-for-you LinkedIn service delivers warm leads right to your sales team. Contact us at (303) 834-7344 or at info@infinitymgroup.com to learn more.

Examples of Effective Headlines

You have a lot of options for creating your own LinkedIn headline. The following examples illustrate the different ways you can incorporate keywords, provide value, and include a call to action.

1.) Marketing Specialist at Star Marketing | B2B copywriting and content optimization | Digital strategy | WordPress and Adobe Creative Cloud

This headline focuses on keywords that help expand on the person’s position, which is listed first. The reader gets a quick rundown of the person’s specific skill set and which software programs they are familiar with.

2.) Sales Manager | 20+ years | Contact me to see how I can reduce the amount of time your reps spend on qualifying leads

Rather than showcasing the company they work at or their personal hard skills, this headline focuses on the value the person is able to bring. It ends with an effective CTA.

3.) Customer Success | Team Management | Problem Identifier | Senior Account Manager

This headline bumps the person’s position to the very end, and provides relevant keywords first. This adds context and helps this person appear for specific search queries.

4.) Executive experienced in marketing and customer analysis | Dedicated to developing a solutions-based approach for top companies

This one is great for someone who has been in their field for a long time and may already have a lot of connections. They bring the focus on their passion, and explain what they can do for companies.

5.) SaaS | Product management | Technology and analytics | Graduate, Sorrell College of Business

This is a great headline for someone who has just graduated from college or is otherwise looking for new opportunities. Putting keywords and their area of expertise first, then leading up to the fact that they have a business degree, is much more beneficial than simply saying they are job seeking.

Use LinkedIn to Your Advantage

A specialized LinkedIn headline provides many benefits. By putting in keywords and expressing your value–and simply changing your headline in the first place–you’ll stand out among the crowd. Take advantage of your headline to come up in more search results and to pursue more opportunities for connection.

There’s even more to LinkedIn that you can leverage to expand your network and discover prospects. Infinity Marketing Group helps you drive leads and maximize other opportunities on LinkedIn so you can successfully use the platform for all it has to offer. Contact us today at info@infinitymgroup.com or at (303) 834-7344.

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How to Leverage LinkedIn Publishing to Increase Your Authority

J.C. Granger March 30, 2021

Millions of businesses are established on LinkedIn to connect with potential prospects and generate leads. If you aren’t using LinkedIn to post content, however, you’re not taking advantage of all that the networking platform offers. LinkedIn has its own publishing tool that is a powerful feature for connection, which you can use to develop your company’s professional identity.

Whether you post articles weekly or like and comment on other people’s posts, the more active you are on LinkedIn, the more you’ll be rewarded for it. There are many benefits to gain from understanding how LinkedIn can work for you. Leveraging LinkedIn publishing will help expand your engagement with customers and increase your brand’s authority in your field.

Benefits to Leveraging LinkedIn Publishing

Increasing Your Authority

Publishing high-quality content is a great way to stand out on LinkedIn and provide value to the community. Once you begin to use the publishing platform, your network will view you as an authority. The more content you publish, the more you’ll add to your brand as people become familiar with your business.

You’ll also gain access to another distribution platform for your company’s content. You can reach people you would not otherwise be able to connect with, and LinkedIn allows you to view analytics for each article you create so you can gain insight into how readers are engaging with your posts. By using LinkedIn, you can expand your authority and measure what type of content works best for your business.

LinkedIn Rewards You for Being Active

LinkedIn is all about connecting with people. The more active you are on LinkedIn, the more opportunities you have to find new leads and make new connections. Each piece of quality content increases your visibility to other industry experts and potential customers. And it’s not just about posting – any time an article is liked or commented on, this activity is recorded.

LinkedIn also has advanced search functions that allow users to search for specific keywords. Incorporating keywords into your content will help bring you to the top of these search result pages. If you’re active on the site, the more visible you will be in these search results. This helps set you apart from the thousands of other businesses that currently use the platform.

With Infinity Marketing Group, you can use LinkedIn to drive warm leads for your business. This done-for-you LinkedIn service is helping B2B companies increase their ROI on the platform. Want to learn more? Contact them today at info@infinitymgroup.com or reach them at (303) 834-7344.

Increased Engagement with Your Content

On LinkedIn, you may find that it’s easier to have people like or comment on your posts than elsewhere (on your personal website’s blog, for instance). That’s because anyone on LinkedIn can see and follow your posts; you can gain engagement outside the limits of your immediate network. The “follow” button allows anyone to stay updated on what you’re posting, so if you publish content on a regular basis, you’ll slowly build up a following.

Once you’ve published, you can share your article in a status update. Include hashtags in your status; not only does this give readers more of an idea of exactly what the article is about, but people can also follow individual hashtags such as #sales and #creative. Content with those hashtags will automatically appear in their feeds, and it will come up in search results when someone searches for a specific hashtag. This is a great way for you to connect with even more prospects.

Google Indexes LinkedIn Publisher Posts

The articles you publish on LinkedIn will be indexed by Google, which means that when people search for keywords in Google’s search engine, your LinkedIn post will appear in the results. This is one of the most beneficial features to LinkedIn Publisher, as people don’t have to be logged into the platform in order to see your content.

This also makes it easier to rank highly in search results. Naturally, a popular and well-established site such as LinkedIn will be listed at the top of a search page. Your business website may not be able to rank as well on its own. In many cases, your post on LinkedIn will appear in search results before your own website, so use Google indexing to your advantage and optimize your content.

Best Practices for LinkedIn Publishing

You can write about whatever you want and publish it on LinkedIn, but there are a few tips that will help your content find success on the platform. Keep these best practices in mind as you use the LinkedIn publishing tool:

Remain professional. Your personality can come through so your content is genuine and resonates with readers. Remember, however, that LinkedIn is for business professionals. Be yourself, but craft stories and advice that are appropriate for a work setting.

The ultimate goal is to add value. Avoid being overly promotional with your content; instead, provide your reader with new insights and focus on information that will improve the community as a whole.

Ensure your content is tailored for LinkedIn. Be clear and concise with your information, write on timely topics, and make sure the layout is reader-friendly. This includes breaking up your content into smaller chunks or lists so that it is more easily readable.

After you post, remember to engage with your readers and connections. LinkedIn makes it easy to interact with your connections. Reply to comments on your post and ask people to follow you for more updates, news, and tips or tricks. Keep track of which articles tend to be liked or commented on the most.

Stay consistent with your brand. Publishing on LinkedIn requires a few tweaks, but you shouldn’t present content that is completely different than what you otherwise have on the internet. Keep your tone and style consistent with what’s on your business’s website.

Want the experts to manage your LinkedIn profile? Infinity Marketing Group offers a done-for-you LinkedIn marketing service that drives warm leads to your sales team. Contact them today at info@infinitymgroup.com or reach them at (303) 834-7344.

Types of Content to Post

Originally, LinkedIn Publishing was intended for long-form articles, but currently, LinkedIn promotes short-form articles as well as other types of media such as videos. Shorter posts are a great way to get started if you are hesitant about creating content on LinkedIn. It’s not easy to put yourself out there online, and the professionalism of LinkedIn can be intimidating.

Try to think of LinkedIn users simply as people who you want to reach out to. Your content should be professional, but it can be personal, too. Take personal experiences and craft a story about what you learned, positioning your lesson in a way where the reader can relate. If you regularly provide quality and helpful content, people will notice. Eventually, you’ll find what works for your readers and what types of content speaks to your audience effectively.

Another easy way to start posting on LinkedIn is to create articles that are based on the content you have already published on your website. This is known as “repurposing” content, and it’s a highly useful strategy to take advantage of.

Using LinkedIn to Recycle Old Content

To truly leverage LinkedIn publishing, use it to repurpose content from your website. Consider LinkedIn as a distribution channel that you can take advantage of to get more eyes on your content and connect with a broader audience.

When you recycle old content on LinkedIn, be careful; you can’t just copy and paste, you will have to re-spin it. There are a few tricks you can do:

Split a long interview or article from your website into a series of individual posts.
Turn key points of a popular blog post into polls or quotes.
Make an infographic to present crucial information in a new way.
Otherwise, tweak your content to match your LinkedIn audience.

There are lots of different ways you can repurpose content, but keep in mind that this strategy works best for evergreen content (optimized content that continues to stay relevant). Some other best practices to stay mindful of include:

Wait a couple of weeks after the original publishing date to repurpose your content on LinkedIn.
Stay consistent with your established online brand.
Include links to your website in the article so you drive traffic.
If you create a series, link to each one so people can easily read the entire series.
Promote your content multiple times to your network.

Leverage LinkedIn Publishing to Benefit Your Company

If you are using LinkedIn simply to host your company’s profile, you may be missing out on big opportunities to increase your authority and build a following. By leveraging LinkedIn’s publishing tool, you can create fresh content or repurpose popular content from your own website to gain leads and have more exposure. LinkedIn makes it easy to engage with other people, rewards you for being active, and maximizes your distribution.

Once you make the most out of your opportunities on LinkedIn, you’ll find that it gets easier and easier to grow your reputation and your audience. Looking for more ways to use LinkedIn publishing to grow your business? Infinity Marketing Group can help you build your messaging to drive leads. Contact us today at info@infinitymgroup.com or call us at (303) 834-7344

Create a Custom LinkedIn Background on Canva in Three Steps

J.C. Granger March 2, 2021

Having a LinkedIn profile is an essential aspect of professional networking. Whether your profile is personal or for your business, LinkedIn helps you connect with others in your field and potential employers or customers. The goal is to engage with as many people as possible. Since LinkedIn has hundreds of millions of users, it can be difficult to stand out. Luckily there are a few tricks you can use to grab people’s attention and encourage them to browse your profile. It begins with creating a custom LinkedIn background that’s eye-catching and engaging.

Creating a Custom LinkedIn Background with Canva

When someone looks at your profile on LinkedIn, one of the first things they’ll see is your background. LinkedIn provides a default picture for this background when you first sign up. Although many people simply keep this placeholder, it doesn’t provide any useful information. Creating a custom background will help you utilize this space for branding and connection.

You can personalize your background with Canva, a free design program. Canva helps you build a professional and high-quality LinkedIn background in three easy steps:

1.) Select the Perfect Template

In Canva, you’ll have hundreds of templates for LinkedIn backgrounds to choose from. You’ll find templates for every industry and theme, so you can find one you like and match your profile’s background perfectly to your career or business.

Remember, LinkedIn is a network for professionals. Regardless of your industry, you’ll want a high-quality background that highlights your professionalism. Keep in mind these best practices as you create your LinkedIn background:

The simpler, the better. Stick with minimal text that provides a quick and specific message.
Use high-resolution images. These won’t blur or become pixelated.
Ensure your background fits the theme of your brand. If you’re creating a business profile, match it to your business’s website.
You can use colors and images to grab people’s attention, but keep things friendly and professional.
Your LinkedIn background will be in a shape that’s a lot wider than it is tall, so be mindful of this space as you complete your design.

Want our experts to drive warm leads to your sales team using LinkedIn? Infinity Marketing Group provides LinkedIn lead generation services to B2B companies like you! Contact us at info@infinitymgroup.com or call us today at (303) 834-7344.

2.) Choose Your Images and Other Features

Canva offers hundreds of thousands of pictures for free that are easy to insert into your template. You can also insert a photo you’ve taken yourself or images that you’ve found that are licensed for open usage from Google Images. Make sure you use images that are high resolution (or more than two megapixels).

Canva also provides illustrations, graphics, and image filters. You can experiment with font combinations, color schemes, and the layout of your template as you settle on a LinkedIn background that’s professional yet uniquely you. You’ll be able to further personalize by adding branding elements, your company logo, and more.

One of the most important factors to remember is that an area at the bottom of your background, a small half-circle, will be blocked by your profile photo. Like the rest of your profile, you should have something professional here that creates a strong first impression. Use these tips for a professional profile picture:

Take a headshot–a photo that includes your head, neck, and top of shoulders.
Dress professionally. Consider what you would wear to work or for an interview.
Keep it simple. It should be of only you–no group photos or pets. Make sure you’re standing against a solid background such as a white wall.

3.) Get Ready to Upload to LinkedIn

The required dimensions for your LinkedIn background is 1584 pixels by 396 pixels. Keep in mind that you may have to click “customized dimensions” and make sure your background will be compatible. Even if you are using a template on Canva, check your dimensions just in case.

Save your background as a .png or .jpg so you’re able to upload it to LinkedIn. Add your professional profile picture, then tie your profile together with a dynamic headline–which is the description following your name that describes who you are and what you do.

LinkedIn provides another default here: your headline will automatically list your current job title and employer. You can customize it, however, to make a powerful and creative statement about your expertise, achievements, and what you have to offer. This is another opportunity to stand out.

Crafting a Successful LinkedIn Profile

Canva makes it easy for you to shine on LinkedIn with customized backgrounds. By strengthening your headline and adding a professional profile picture, you’ll be able to use your comprehensive LinkedIn profile to promote your business or personal brand to as many people as possible.

Now that you know all about creating a custom LinkedIn background, do you need more advice on LinkedIn marketing? Infinity Marketing Group’s LinkedIn lead generation strategy helps your business drive leads and close sales. Contact us at info@infinitymgroup.com or call us today at (303) 834-7344.

J.C. Granger on The Hot Mic @ Arch DevOps Podcast

J.C. Granger November 20, 2020

Our CEO J.C. Granger joins The Hot Mic @Arch DevOps podcast to talk about marketing at scale. In 2020, messaging means everything. J.C. discusses automation and creating lead-generating messaging on his favorite platform, LinkedIn.

The Hot Mic @ Arch DevOps is hosted by Michael “Fritz” Fritzius. The podcast shares the story of business owners, the hurdles they face, and how they began pursuing their passions.

Listen to the Full Episode Here

On Infinity Marketing Group’s Concentration

We focus on B2B SaaS. […] Software makes the world go round and you get the right combination of stuff you can buy and use, you can do the same amount of work as 100 people if you only have 20. I took my passion and turned that into our target market. B2B tech is our jam.

With COVID, we’ve dialed in and focused on our LinkedIn B2B lead gen eco-sphere more than anything recently. We’re still doing all the services that we use to, but now we’re doing that in the context of B2B leads on LinkedIn.

On His Upcoming Book

A chapter that I wrote in a recent business book discusses marketing during a crisis. This gave me the idea to write an entire book on the topic, which I’ve started. It will be called Crisis Marketing: How to Survive & Thrive During Pandemics, Bubble Bursts, & Corporate Scandals.

Marketing has changed completely. For example, if you’re starting an SEO campaign, it’s going to take nine months before you see any results. Right now, more companies don’t have nine months, let alone nine weeks. […] If you stick with the old way, you’re a ticking clock about to run down to zero.

Has Messaging Changed?

First, you have to instill that initial trust. You’re here today, but what about tomorrow. Right now, it’s about making people feel safe – that you’re here to stay.

This is what we did, and what we helped our clients do.

For example, if one of our clients is a software company that does proposal documents. We want to make sure that not only are we reaching out to the right people, but that the messaging shares that you’re surviving. We want to establish certainty for our clients and their leads.

The advice that I’m giving to everyone: Take whatever has the fastest results, even if they’re not the biggest results, to instill confidence in your target market.

Tune in to the full episode of The Hot Mic @ Arch DevOps Podcast for more marketing insights!

Have questions about our lead generation services? Reach out to me on LinkedIn!

#BeRealShow Podcast: J.C. Granger Gets Real About The Future of BizTech

J.C. Granger November 11, 2020

The Be Real Show Podcast invited our fearless CEO, J.C. Granger, to be a guest on the podcast. In episode #255, J.C. discusses creating sustainable marketing systems and infrastructure, generating ROI, and making room for the option to sell your tech company.

Be Real Show podcast focuses on helping ad agencies, PR firms, digital agencies, and marketing consultants with business and social strategies.

Listen to the full episode on Apple Podcasts or Stitcher.

Infinity Marketing Group exclusively helps SaaS & Tech companies grow their businesses faster by developing proven digital marketing strategies and campaigns.

I know how hard it can be to grow a company. Most of the time, it feels like you’re throwing money out the window and seeing no return. When Infinity Marketing Group was started, I wish I had someone to guide me in the right direction.

Our goal here at Infinity Marketing Group is to be the resource for you that I wish I had for myself years ago.

Having the right marketing strategies and campaigns in place is one of the major things that separate the most successful companies from the ones that struggle to survive. SaaS and Tech companies are generally excellent at what they do, but they struggle at creating the right marketing strategies for scaling and generating a steady pipeline of new paying customers.

I built a business that develops the exact marketing campaigns SaaS and Tech companies need in order to grow quickly and be profitable. We can help you show the people who need your product exactly where to find it!

If you’re still reading, then maybe I’ve struck a cord in you? Let’s connect.

Send me a message on LinkedIn and we can discuss any marketing issues you might be having. My team and I are here to help.

Learn more at www.infinitymgroup.com

B2B Lead Generation Through LinkedIn with J.C. Granger

J.C. Granger September 25, 2020

Infinity’s CEO J.C. Granger recently appeared on the Marketer of the Day podcast hosted by Robert Plank. During their chat, Granger discusses B2B lead generation using LinkedIn. If you’re a B2B tech company looking for new leads, you’ve come to the right place!

Listen to the Episode Here

What You’ll Learn about B2B Lead Generation

Priorities have changed, especially with the volatility that 2020 has caused. Companies are in panic mode and immediate results are critical.

For B2B companies, LinkedIn as a lead gen funnel should be a huge focus. Targeting correctly, reaching out with personalized messaging, and engaging ideal clientele can have huge returns when implemented correctly.

What is the LinkedIn Process with Infinity like?

Infinity Marketing Group has built a LinkedIn lead generation monster.

First, we optimize your profile. Then, we use Sales Navigator to hyper-target your audience. Once narrowed down, we send out 50 connection requests per day, which grows your network fast.

From there, we go into a rapport-building drip-series with these new connections. Simultaneously, these contacts are imported directly to your company’s CRM, where an email drip series also begins. By approaching these relationships from all sides with customized messaging, we find and warm up leads for B2B tech companies. We’ve had some amazing results, and deliver sales-qualified leads for your team to close.

Businesses need LinkedIn because it works quickly. During COVID, this continues to be the go-to platform for lead generation.

Want to learn more about lead generation through LinkedIn?

Read more about our done-for-you Linkedin generation service. Then, reach out to us at info@infinitymgroup.com!

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J.C. Granger Talks Marketing on EGGS The Podcast

J.C. Granger June 18, 2020

EGGS The Podcast is hosted by co-hosted by Michael “DJ Ontic” Smith, a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group. The podcast focuses on creativity in all forms. More specifically, the co-hosts explore how creative bring their “egg” from coup to table. Our CEO, J.C. Granger, joins them for episode 160 to discuss his journey in the marketing realm.

EGGS The Podcast, Episode 160

Listen to the full episode if you want to hear more about:

The Top Marketing Resources
Lead Generation Myths
The Keys to Running a Successful Business

What is Digital Marketing?

“Digital marketing” is a broad term. Most things you do on the computer can be considered digital marketing. Think about it like this: companies use graphic design as the outward face of their campaigns or products, so even traditional graphic design can be considered a part of digital marketing.

Now, with the emergence and continued distribution channels that favor video content, video editing is not a part of digital marketing as well. As new technologies are developed, we wouldn’t be surprised to see what we know as “digital marketing” continue to expand its reach.

As far as what we do specifically, Infinity Marketing Group is a full-service digital marketing agency. We focus on providing a depth of solutions to B2B tech companies.

We offer a range of services, including but not limited to:

“I like to know that the impact we have generates million-dollar deals,” Granger says. This is why after 9 years in business, we’ve generated millions in ROI for our clients.

Top Marketing Resources

There are a few marketing resources that every company should be taking advantage of. These tools help you learn more about your sales funnel, which is invaluable in helping you refine your company’s processes.

Make sure that Google Analytics is professionally set up on your website. If you’re an eCommerce site, Google Analytics provides you wire great tools that show you which efforts are driving traffic and how much revenue is generated from each source. If you have an informative business site, Google Analytics allows you to see the funnel for site visitors, helping you to prioritize the highest converting channels.

Each business should also have a marketing CRM tool, like Hubspot or SharpSpring. These tools tell us more about how visitors get to our site, grade your leads, and pull valuable information from website visitors.

These are just two of the many marketing resources that can help companies in all industries grow.

Running a Successful Business

Controlled growth, for agencies, is critical. Many people who start agencies are comfortable with sales. The problem is, it’s not sustainable because there’s no infrastructure to support your clients early in your company’s existence.

On our homepage, you’ll see a client-counter. That’s very purposeful and critical to our success.

For us, slow-and-steady wins the race. Right now, amidst COVID-19, companies who moved too quickly are crashing right now. Our system works because when we take on clients, we build sustainable and growth-focused processes around them. This ensures that we take on the right clients and serve them to our highest potential.

Marketing Strategies by Infinity Marketing Group

Want to learn more about our marketing services? Have questions about something you heard on EGGS the podcast? Each page of our site has a unique, downloadable, and free pdf. If you have questions about how we can help explode your business’ growth, reach out to our team of experts.

Call us at (303) 834-7344 or email us at info@infinitymgroup.com

4 Reasons Why You Should Be Retargeting Your Email Subscribers on Facebook

infinityadmin August 7, 2019

When I was a kid, my mother taught me how to reuse or repurpose the things we had instead of just always buying something new.

For example, instead of buying shoe cleaner for my white sneakers, I could clean them with an old toothbrush and toothpaste (seriously try it, it works).

Not only did this practice save us money, but it helped teach me about the worth of things. It can be so easy to fall into the disposable cycle of our modern world. But most things have a much longer and versatile life in them than we give them credit for.

And the same type of thinking can be applied to marketing too.

Marketing materials, strategies, and products shouldn’t be viewed with the one-and-done mindset, and there are so many ways you can use one aspect of your marketing to help several different strategies.

For example, instead of spending a ton of money testing out a new target audience on a Facebook Ad campaign, try using your existing email list to retarget your ads to. This utilizes your existing prospect or customer base. That way you will build authority, refresh interest with your product or service, and create opportunities for those who already love what you do to share your business.

And doing this is easy. All you have to do is use the Facebook Business Manager to upload your current email list and create Custom Audiences that you can then show your ads to exclusively. This creates an extremely warm, targeted audience for your campaigns which can be a total goldmine for paid advertising ROI.

Here are the steps to do this:

In Facebook Business Manager, just select create a custom audience, and then select Customer File as the source.

Then you want to use a file that includes the customer lifetime value (LTV). From there you will add your file of email subscribers.

For the customer value column, you will want to select email address as the LTV, and then select all other fields as well for LTV under Preview and Map Your Data.

And then you are all set!

The way it works, in a nutshell, is, when you upload the email list, Facebook will search for all of the user profiles that match the emails in your list. And if you’re wondering what percentage of your list will match Facebook profiles, well that can differ from list to list depending on certain factors: where you got the list, if they’re personal or business emails, etc.

But to give you a ballpark range, my email lists typically come back with 80% or more matches—and this is a pretty standard number.

Now, you may be asking yourself: “Why in the world would I want to spend money to target people I’m already reaching with my emails?” Here’s a few reasons why this is a huge advantage to standing out in your industry:

#1. Connect with people in a more relaxed setting

Most of us get emails while we’re at work, and there are so many that we don’t have time to read them all. Those who open your emails may scan it and star or save with the intention of going back later to click through to your site. But people are people. We forget things sometimes.

And since email is mostly work-related, it’s not really designed for massive engagement. Facebook, however, is perfect for that. People typically browse their feed in the morning, at lunch and in the evening while in front of the TV. It is a go-to for scrolling while they’re waiting for something to happen (think parents at soccer practice or waiting for the train) and when they have some free time.

Since your audience saw your email earlier in the day or week, they’ll be more likely to remember you when they see your Facebook ad pop up in their feed. It might even remind them to go back and open up that email to take action on your offer.

TIP: Make sure that your message in the ad is the same, or very similar, to the message in your emails. This makes sure your customers know who you are and is already primed to follow through.

#2 Always be in front of those you want to connect with

On average, marketing messages need to be seen by prospective buyers multiple times before they’ll decide to take action—this is known as the “rule of seven,” a term coined by Dr. Jeffrey Lant.

Since the average tech-related shopper uses more than 14 sources of information to arrive at their decision to buy, you want to be seen on multiple platforms.

Using email AND Facebook advertising helps increase the frequency that they see you; so not only will they notice you, but they will (hopefully) remember you when they are making a purchase decision. That’s where the sweet spot is!

#3 Your company will seem large and your reach broad

There’s a funny thing that happens when people see your business marketing in multiple social channels: it looks like your business is everywhere. Although you might not get a lot of traffic to your business’s Facebook page, people these days expect that you have one, and that you are active on the platform.

Additionally, with good retargeting ads popping up all over the place, many people will assume you must be spending a lot of marketing dollars to reach them. This makes it look like your business is large and/or very successful, since you have the time, manpower, and money for so many ads. They might also assume that everyone, not just themselves, is seeing these ads, since Facebook is such a big advertising space.

All of these assumptions help to build your authority.

But guess what… you don’t have to spend tons of money to get this kind of reach online. For just a few dollars a day, you can reach your entire email list daily on Facebook. Not bad right?

When your business looks larger, you’ll also build trust with your customers (potential AND current), since you are there ready to give them the information they want and are showing them products they already like (assuming they are already familiar with your products).

#4 Look-alike audiences are amazing for reach

But the benefits don’t end with just engaging your current audience. Part of the beauty of this strategy is that you can connect to thousands of people who have similar interests, demographics, purchasing habits, and online activity as your current customers.

After uploading your email list to Facebook and creating that first Custom Audience to target, you can also create a “look-alike audience”. A look-alike audience is comprised of other Facebook users that have similar interests and needs to your current audience.

This is one of the most powerful tools in digital marketing today. This is one of the easiest ways to reach new people, particularly if you have a strong, engaged customer base in your email list.

It’s obviously great to retarget your current followers, but having the ability to expand your audience based on that specific demographic could be the difference between doubling or tripling your ROI.

Now that you have all the information, and reasoning, on retargeting your email list, it’s time to take action. Upload your list and launch a Facebook campaign that mirrors your next email. If you can get even 20% more ROI from the campaign as a result, then that’s a big win. But don’t be surprised if it’s much higher. And if it is, you can buy me a beer as a thanks. I’m a cheap date.

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J.C. Granger is the CEO of Infinity Marketing Group. Infinity Marketing Group is an inbound marketing agency headquartered in Denver, Colorado that specializes in helping SaaS companies achieve their lead generation goals.

Connect with J.C. on LinkedIn and download his free eBook, “3 Essentials of Inbound Marketing”.

Do Financial Goals Matter? (Hint: They Don’t Mean Crap)

J.C. Granger June 3, 2019

Goals are weird. There’s a significant emphasis on having them in every part of your life. We even have a whole month that’s basically obsessed with setting new goals for your life and your business. The other day I was talking with a friend, and he asked about the financial goals that I had for Infinity for the year. I sort of blew his mind when I replied: “I don’t have any.”

3 Ways Your SaaS Can Utilize Video Marketing Right Now

infinityadmin March 6, 2019

If you’ve been wondering where you need to up your SaaS Company’s game, there’s been a ton of talk this week about video marketing. Did you hear that LinkedIn is the latest to jump on the live streaming content bandwagon? Although some think they are late to the game, I think they’ve been smart to wait. This is going to be huge for their channel and guess what? It could be huge for your company too. If you’re looking for creative inspiration on how to include video in your SaaS company’s marketing strategy here’s what you need to know.